Media literacy in a social media culture. Hadewijch Vanwynsberghe, Steve Paulussen - PowerPoint PPT Presentation

Loading...

PPT – Media literacy in a social media culture. Hadewijch Vanwynsberghe, Steve Paulussen PowerPoint presentation | free to download - id: 56a7df-NTQzM



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

Media literacy in a social media culture. Hadewijch Vanwynsberghe, Steve Paulussen

Description:

Title: Why and how should we measure media literacy? Hadewijch Vanwynsberghe, Steve Paulussen & Pieter Verdegem, IBBT-MICT, UGent Author: Hadewijch Vanwynsberghe – PowerPoint PPT presentation

Number of Views:330
Avg rating:3.0/5.0
Slides: 25
Provided by: HadewijchV
Learn more at: http://emsoc.be
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Media literacy in a social media culture. Hadewijch Vanwynsberghe, Steve Paulussen


1
Media literacy in a social media
culture.Hadewijch Vanwynsberghe, Steve
Paulussen Pieter Verdegem, IBBT-MICT, UGent
2
EMSOC
  • EMSOC project
  • User Empowerment in a Social Media Culture
  • Inclusion, literacy privacy
  • Empowerment enabling people to control their own
    lives and to take advantage of opportunities (Van
    Der Maesen, 2002).
  • Website www.emsoc.be
  • Focus to develop a framework to measure media
    literacy (definition conceptual model)

3
Why media literacy?
  • Concerns about the media are not new
  • New media technologies ? new challenges and new
    questions
  • (new) Opportunities risks

4
Why media literacy?
  • End 20th century digital inequalities in access
  • Flanders 2010
  • New digital inequalities
  • Participation gap
  • Transparency problem
  • Ethics challenge

5
What is media literacy?
  • Several definitions of media literacy
  • Media literacy

6
What is media Literacy?
  • The ability to access, analyze, evaluate and
    create messages across a variety of contexts.
    (Livingstone, 2004, p. 5)

7
What is media Literacy?
  • European Commission media literacy is the
    competence to cope, autonomously and critcally,
    with the communication and media environment
    established within the consequense of the
    information society (EAVI study, 2009, p. 21)
  • EC makes a clear distinction between two
    dimensions
  • 1) Individual competences (for example technical
    use, critical understanding and social skills)
  • 2) Environmental factors (for example media
    education, policies and regulation, media
    availability)

8
  • (EAVI Study, 2009, p. 32)

9
What is media literacy?
  • Knowing how to keep personal information private
  • Knowing that cyber bullying is as bad as bullying
    in real life

10
What is media literacy?
  • Differentiate between media violence and real
    world violence
  • Recognize bias and stereotyping in the media

11
What is media literacy?
  • Consume and produce media messages for civic
    engagement

12
What is media literacy?
  • Understanding how media messages are constructed
  • Knowing which online information is reliable and
    knowing how to recognise correct information

13
What is media literacy?
  • What is the purpose of media literacy (training)?
  • Empowerment
  • enabling people to control their own lives and
    to take advantage of opportunities (Van der
    Maesen Walker, 2002, p.6)
  • A challenge of the information society ensure
    that ALL people are empowered enough to deal with
    the opportunities and risks digital media pose.

14
Measuring media literacy
  • Before we can do something about the digital
    inequalities (example media training), we must
    first have a good understanding of the existing
    level of ML of different groups and people in our
    society ( measure media literacy)
  • But first know wherof media literacy is built ?
    create a conceptual framework of media literacy

15
Analysis of existing literature
  • Media literacy
  • Skills (Steyaert, 2000 Van Dijk, 2005 Van
    Deursen, 2010)
  • Media literacy does not attach itself to a
    simple technical skill (EAVI, 2009, p.22)
  • Knowledge (Silverblatt, 1995 Messaris, 1998
    Potter, 2004)
  • Attitudes (Tondeur et. al., 2010 Verdegem
    Verhoest, 2009)
  • Self-efficacy (Brandtweiner et. al., 2010)
  • Ones capability to organize and execute the
    courses of action required to manage prospective
    situations. (Bandura, 1995, p.2)

16
  • Media competences
  • Competences vs skills
  • The terms competence and key competence are
    preferred to basic skills which was considered
    too restrictive as it was generally taken to
    refer to basic literacy and numeracy and to what
    are known variously as survival or life
    skills. Competence is considered to refer to a
    combination of skills, knowledge, aptitudes and
    attitude, and include the disposition to learn in
    addition to know-how. (Martin Grudziecki,
    2006, p.256)

17
Analysis of existing literature
  • Level of media literacy further determined by
    media use
  • Access ? use (Brandtweiner et. al., 2010)
  • Convergence technology not coupled to the
    content (Jenkins, 2006)
  • Context (Hartmann, 2006)

18
Analysis of existing literature
  • Level of media literacy also determined by
    influences from the environment ( external
    variables)
  • Social influences (Venkatesh, 2003)
  • Training (Livingstone Bober, 2004 Martens,
    2010 Jenkins, 2006)
  • Social support (Bakardijeva, 2005 Stewart, 2007
    Van Dijk, 2005)
  • Parental mediation (Rosen, 2008 Valcke, Bonte,
    De Wever Rots, 2010 Bauwens, 2009)

External variables
19
Building blocks of media literacy?
Socio-economics demographics
Media competences
Media use
External variables
20
Conceptual model (work in progress)
21
Van Deursen Van Dijk (2008), Davis,(1989),
Verdegem Verhoest (2009), Ajzen (1985), Ferro
et. Al. (2010), Meneses Momino (2010),
Livingstone Helsper (2007), etc.
Correa (2010), Durndell (2002), Hsieh et. al.
(2008), Livingstone Bober (2004), Tondeur et.
al. (2010)
Fulk (1993), Valcke et al. (2007), Hobbs Frost
(2003), Jenkins (2006), Martens (2010) ,
Robinson et al. (2003)
Venkatesh (2003), Valente (1995), Fleming et. al.
(2006), Valcke et. al. (2007), etc.
22
The of the conceptual model
  • Going beyond a skills-based approach
  • Providing a broad interpretation of skills
  • Media literacy as its core (skills, knowledge
    attitudes) is separetely described in the model
    as competences
  • Taking into account media use (access and use
    technology and content) and the context of media
    use
  • Having attention for external variables
  • Going beyond traditional socio-demographic and
    socio-economic variables to describe digital
    inequalities
  • Media-independent

23
Measuring media literacy?
  • Survey
  • Observations
  • Experimental design
  • Interview
  • Combination of quantitative and qualitative
    research methods Multitrait-Multimethod

24
  • Hadewijch.Vanwynsberghe_at_UGent.be
About PowerShow.com