The Accommodation Kit

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WORLD TOURISM ORGANIZATION (UNWTO) Software for
Measuring Accommodation Services SESRIC-UNWTO
Workshop on Tourism Statistics and the
Elaboration of a Tourism Satellite
Account ANKARA, TURKEY June 2008
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Accommodation

• Probably the most important sector within the
  tourism industries in any country
• Measuring it, provides wealth of statistics
• Relates to both Inbound and Domestic tourism

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Objectives

• Geographical distribution of tourists
  (travellers) (domestic and international)
• Use of accommodation by type, category, location
  and size
• Seasonal variation
• Supply vs. demand
• Duration of stay
• Employment
• Income

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So what are the difficulties?

• Availablebut often hard to capture
• Geographical spread
• Variety of forms of accommodation that are often
  not well identified (not always a licensing
  procedure, or not covering all types)
• Need statistics in a consistent format
• Need consent and active participation of
  management

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Key Issues
Remember

• Legislation providers must collect statistics
• Educate trust / share the findings
• Universe need not be all establishments
• Ideally cover greatest possible number
• Sometimes confined to tourist areas
• Must cover the whole year

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Key IssuesRemember
Not all guests are tourists And Some tourists
will not stay in commercial accommodation Some
tourists during their trips can also stay in more
than one accommodation establishment So Not all
inbound or domestic tourism is reflected in the
statistics

• Legislation providers must collect statistics
• Educate trust / share the findings
• Universe need not be all establishments
• Ideally cover greatest possible number
• Sometimes confined to tourist areas
• Must cover the whole year

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• TABLE 5
• Production Accounts of the Tourism Industries

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TABLE 10Non-monetary indicators
c. Number of establishments and capacity by forms
of accommodation
Collective tourism establishments
Private tourism accommodation
Hotels and similar
Others
Others
Second homes
Number of establishments
Capacity (rooms)
Capacity (beds)
Capacity utilization (rooms)
Capacity utilization (beds)
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Software for Measuring Accommodation Services
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How does it work?

• Compile a directory of accommodation
  establishments
• Select a sample
• Get the participation of the establishments in
  the sample
• They complete and return a monthly form
• These forms are processed centrally
• Missing information is estimated
• Informants receive feed-back

Why not do it electronically? Technology widely
used in the sector Facilitates data
collection Facilitates data compilation
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The Software

• A programme that runs on Excel
• Easy to use
• Simplifies data collection
• Formats data ready for transmission
• Data ready to be processed by NTA

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The format

• 4 interrelated worksheets
• Operations data
• Analysis
• Results
• Data Stream

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Operations data

• Operation information
• Accommodation capacity
• Employment all staff on payroll
• Wages and salaries
• Turnover total revenue for the month
• Statistics on rooms occupied, vacant, and
  arrivals/departures

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Results

• Accommodation ratios
• Room occupancy rate
• Bed occupancy rate
• Bed/room ratio
• Average Length of Stay
• Domestic/foreign Guests
• Room and beds
• Total room nights
• Total bed nights (domestic/foreign)
• Arrivals (domestic/foreign)

• Economic indicators
• Average room rate
• Average total spend (room/night, guest/night)
• Employee/room
• Average wage/employee
• Average revenue/employee

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Basic summary data

• the data stream

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Room Occupancy Rate
229/465 49.2
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Bed Occupancy Rate
(160123)/930 30.4
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Using the data stream
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Persons per Room
(160123)/229 1.2
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Average Length of Stay
(160123)/(912) 13.5
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Average Room Rate
(30,000)/229 131
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Average Total Spend (per guest night)
39,500/(160123) 140
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Employees per Room
(11(5/2))/15 0.9
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Average Wage per Employee
20,000/(11(5/2)) 1,481
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Average Revenue per Employee
39,500/(11(5/2)) 2,926
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• You can save and print the results
• You can print and export the output (data
  stream).

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Compiling Statistics

• Monthly, quarterly and annually
• Regionally and nationally
• Access, Excel or other software

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In Summary
Define Scope of the Survey
Compile Results and Report
Directory of Establishments
Daily Record Programme
Encourage Sector Participation
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Difficulties

• Get the regular participation of the industry
• Insist on the benefits for them
• Provide feedback
• Discuss the results with them
• Update regularly the directory of establishments
  in particular when new developments are known
• If the coverage is too unstable
• Device a system of estimation of missing values
  (guidelines are provided)
• Systematic process of revision of estimates when
  late information arrives pedagogical exercise
  (importance of each data)