Be Different or Be Dead! - PowerPoint PPT Presentation

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Title:

Be Different or Be Dead!

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Be Different or Be Dead! or be dead Opening: Thank you for coming We re going to take about 1 hour to go thru this sales session. Has everyone seen the CCRN ... – PowerPoint PPT presentation

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Title: Be Different or Be Dead!


1
  • Be Different or Be Dead!

or be dead
2
How do you differentiate your company?
How do you differentiate your company?
  • Differentiate or
  • Die!

3
How do you differentiate your company?
How do you differentiate your company?
  • Differentiate or
  • Die!
  1. Personal Leadership

4
How do you differentiate your company?
How do you differentiate your company?
  • Differentiate or
  • Die!
  1. Personal Leadership
  2. People

5
How do you differentiate your company?
How do you differentiate your company?
  • Differentiate or
  • Die!
  1. Personal Leadership
  2. People
  3. Product

6
How do you differentiate your company?
How do you differentiate your company?
  • Differentiate or
  • Die!
  1. Personal Leadership
  2. People
  3. Product
  4. Process

7
How do you differentiate your company?
How do you differentiate your company?
  • Differentiate or
  • Die!
  1. Personal Leadership
  2. People
  3. Product
  4. Process
  5. Promotion

8
How do you differentiate your company?
How do you differentiate your company?
  • Differentiate or
  • Die!
  1. Personal Leadership
  2. People
  3. Product
  4. Process
  5. Promotion
  6. Pricing

9
How do you differentiate yourself?
  • Personal Leadership

10
How do you differentiate yourself?
  • Personal Leadership
  • Courage

11
How do you differentiate yourself?
  • Personal Leadership
  • Courage
  • Conviction

12
How do you differentiate yourself?
  • Personal Leadership
  • Courage
  • Conviction
  • Commitment

13
How do you differentiate yourself?
  • Personal Leadership
  • Courage
  • Conviction
  • Commitment
  • Consistency

14
How do you differentiate yourself?
  • Personal Leadership
  • Courage
  • Conviction
  • Commitment
  • Consistency
  • Can do attitude

15
How do you differentiate yourself?
  • Personal Leadership
  • Courage
  • Conviction
  • Commitment
  • Consistency
  • Can do attitude
  • Confidence

16
How do you differentiate yourself?
  • Personal Leadership
  • Courage
  • Conviction
  • Commitment
  • Consistency
  • Can do attitude
  • Confidence
  • Creative

17
How do you differentiate yourself?
  • Personal Leadership
  • Courage
  • Conviction
  • Commitment
  • Consistency
  • Can do attitude
  • Confidence
  • Creative
  • Coachable

18
How do you differentiate yourself?
  • 2. People

19
How do you differentiate yourself?
  • 2. People
  • Excellent

20
How do you differentiate yourself?
  • 2. People
  • Excellent
  • Equip

21
How do you differentiate yourself?
  • 2. People
  • Excellent
  • Equip
  • Empower

22
How do you differentiate yourself?
  • 2. People
  • Excellent
  • Equip
  • Empower
  • Engage

23
How do you differentiate yourself?
3. Product
24
How do you differentiate yourself?
  • 3. Product
  • Quality

25
How do you differentiate yourself?
  • 3. Product
  • Quality
  • Consistency

26
How do you differentiate yourself?
  • 3. Product
  • Quality
  • Consistency
  • Finishing well the race is won by those who
    finish well!

27
How do you differentiate yourself?
  • 3. Product
  • Quality
  • Consistency
  • Finishing well the race is won by those who
    finish well!
  • Details, details

28
How do you differentiate yourself?
  • 3. Product
  • Quality
  • Consistency
  • Finishing well the race is won by those who
    finish well!
  • Details, details
  • The little things

29
How do you differentiate yourself?
  • 4. Process

30
How do you differentiate yourself?
  • 4. Process
  • Simpler

31
How do you differentiate yourself?
  • 4. Process
  • Simpler
  • Faster

32
How do you differentiate yourself?
  • 4. Process
  • Simpler
  • Faster
  • More effective

33
How do you differentiate yourself?
  • 4. Process
  • Simpler
  • Faster
  • More effective
  • More efficient

34
How do you differentiate yourself?
  • 4. Process
  • Simpler
  • Faster
  • More effective
  • More efficient
  • Complete

35
How do you differentiate yourself?
  • 5. Promotion
  • a) Sales
  • b) Marketing supports the sales process
  • Collateral material
  • Advertising
  • Communications
  • Promotions
  • Sponsorships
  • New media

36
How do you differentiate yourself?
  • 5. Promotion

37
How do you differentiate yourself?
  • 5. Promotion
  • Convincing

38
How do you differentiate yourself?
  • 5. Promotion
  • Convincing
  • Consistent

39
How do you differentiate yourself?
  • 5. Promotion
  • Convincing
  • Consistent
  • Creative

40
How do you differentiate yourself?
  • 5. Promotion
  • Convincing
  • Consistent
  • Creative
  • Committed

41
How do you differentiate yourself?
  • 5. Promotion
  • Have a Plan

42
How do you differentiate yourself?
  • 5. Promotion
  • Have a Plan
  • What needs do we meet?

43
How do you differentiate yourself?
  • 5. Promotion
  • Have a Plan
  • What needs do we meet?
  • Who has these needs?

44
How do you differentiate yourself?
  • 5. Promotion
  • Have a Plan
  • What needs do we meet?
  • Who has these needs?
  • What message do we tell them?

45
How do you differentiate yourself?
  • 5. Promotion
  • Have a Plan
  • What needs do we meet?
  • Who has these needs?
  • What message do we tell them?
  • What creative strategy do we wrap it in?

46
How do you differentiate yourself?
  • 5. Promotion
  • Have a Plan
  • What needs do we meet?
  • Who has these needs?
  • What message do we tell them?
  • What creative strategy do we wrap it in?
  • What mediums do we apply it to?

47
How do you differentiate yourself?
  • 5. Promotion
  • Have a Plan
  • What needs do we meet?
  • Who has these needs?
  • What message do we tell them?
  • What creative strategy do we wrap it in?
  • What mediums do we apply it to?
  • What are our budgets?

48
How do you differentiate yourself?
  • 6. Pricing
  • Fair pricing for fair value
  • Reasonable profit
  • Be transparent
  • Nobody wins when you try to win on pricing

49
How do you differentiate your company?
How do you differentiate your company?
  • Differentiate or
  • Die!
  1. Personal Leadership
  2. People
  3. Product
  4. Process
  5. Promotion
  6. Pricing

50
Will you dare to be different?
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