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People Centered Tourism

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Title: PowerPoint Presentation Author: dpp Last modified by: Damion Kelly Created Date: 5/15/2003 6:07:56 PM Document presentation format: On-screen Show – PowerPoint PPT presentation

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Title: People Centered Tourism


1
People Centered Tourism
2
3 main areas for discussion
  • 1.   The concept of service in Jamaica linked to
    the Jamaican self-concept as set against the
    social, historical and psychological environment
    in which it developed
  • 2.    The importance of community tourism as a
    model that promotes development of the Jamaican
    self (concept)
  • 3.     The main challenges of that model and
    what is needed for it to work

3



SERVICE
OR
SLAVERY
SERVITUDE?
COLONIALISM
4
The local as a tourism product
  • tourists came along to see the nativeslocal
    people were thus encouraged to be interesting
    natives

5
The Harassment Worker
  • Harassers consider harassment to be their work
  • They provide service without servitude
  • Services are of their own design, mostly within
    their control
  • If successful, increases sense of own efficacy

6
The Mass Tourism Worker
  • Worker roles are mainly pre-defined
  • Worker experiences less degrees of control
  • Do workers see their role in a positive or
    negative light?
  • How does it relate to their own image of self?

7
Remember, tourism is our business!
  • The emotional costs of being a tourism worker
  • Worker/role as product
  • The Tourism experience and delivery become
    commodities human relations become a relation
    between things
  • Worker must learn not to take things personally

8
The Community Tourism Visitor
  • Travel often provides situations and contexts
    where people confront alternative possibilities
    for belonging to the world and others that differ
    from everyday life. Indeed, part of the promise
    of travel is to live and know the self in other
    ways.

9
The Community Tourism Worker
  • Is part of the process
  • Has more time to relate to tourist
  • Environment less formal, less constructed
    home ground
  • Could be part of the product development
  • Opportunities to share knowledge, ideas

10
Possibilities for Empowerment
  • View Tourism as a developmental resource
  • Community tourism linked to issues of
    self-determination
  • Community tourism as a PROCESS

11
Challenges to the Empowerment process
  • PARTICIPATION
  • PROCESS

12
Participation
  • Suffers from many different interpretations
  • This makes it hard to implement participatory
    actions
  • Not everyone can or wants to participate

13
Process
  • Must be a valid process
  • Must involve real decision-making
  • Actions must arise from these decisions
  • Real achievements must be seen and measured and
    seen to contribute to policies (local/national)

14
Other Challenges
  • Myth of community not homogenous not
    necessarily harmonious
  • Understanding why and how people participate
  • Linking Community Tourism ideology into National
    policies

15
Questions for moving forward
  • Are Caribbean people to forever remain prisoners
    of their history?
  • Is enough being done to change the thinking?
  • Can Community tourism face up to the economic
    challenges of Mass tourism?
  • Can it become a real player alongside Mass
    tourism?
  • Will people become central to any tourism model?
  • Will the WILL be found?
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