The Health Benefits of Eating Pecans Recent - PowerPoint PPT Presentation

Loading...

PPT – The Health Benefits of Eating Pecans Recent PowerPoint presentation | free to download - id: 55d74a-Zjg2M



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

The Health Benefits of Eating Pecans Recent

Description:

The Health Benefits of Eating Pecans Recent & Pending Activities Update Russ Lemieux, NPSA Executive Director March 2003 Founded 1943 22 Sheller Members 31 Affiliate ... – PowerPoint PPT presentation

Number of Views:50
Avg rating:3.0/5.0
Slides: 33
Provided by: Sue135
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: The Health Benefits of Eating Pecans Recent


1
The Health Benefits of Eating Pecans Recent
Pending Activities Update
  • Russ Lemieux, NPSA Executive Director
  • March 2003

2
National Pecan Shellers Association
  • Founded 1943
  • 22 Sheller Members
  • 31 Affiliate Members
  • Variety of member programs including health
    benefits research and promotion of pecans

3
NPSA Marketing, Promotion Research Program
  • Foundation Develop scientific database on the
    health benefits of pecans
  • Promote health messages and nutritional
    attributes of pecans based on sound science
  • Coordinated by committee of shellers and growers

4
Campaign Goal
  • Increase demand for pecans by educating a variety
    of audiences about the nutritional value, health
    benefits, inherent goodness and great taste of
    pecans.

5
Pecan Promotion Campaign Components
  • Consumer Promotion
  • Foodservice/Commercial Education
  • Research Promotion

6
2002-3 NPSA Campaign
  • Further promote Loma Linda findings
  • National Pecan Month
  • Commercial Outreach
  • Promote other research

7
  • Maximize ROI
  • EXTEND THE STORY!

8
Fall 2002 VNR
  • Two Million Viewers
  • Los Angeles
  • Philadelphia
  • Milwaukee
  • San Antonio
  • Indianapolis
  • etc.

9
Mat Release
  • 70 Million Readers
  • 800 Newspapers

10
UGA Study on Vitamin E
11
(No Transcript)
12
(No Transcript)
13
(No Transcript)
14
www.ilovepecans.org
  • Updated
  • Regularly
  • Press Releases
  • VNR
  • Nutrition News
  • Technical Information

15
www.ilovepecans.org
  • 2,600,000 hits
  • 201,000 visitors

16
National Pecan Month

17
National Consumer Survey
  • News Hook for NPM
  • Results

PECANS!
18
Commercial Audience Ads July Fall
2003 85,000 Readers
19
Pending Pecan Studies
  • University of Georgia
  • Loma Linda
  • Texas AM

20
  • University of Georgia
  • Plant Sterols in Pecans
  • Concentrated source
  • cholesterol-lowering
  • substance

21
  • Loma Linda University
  • Vitamin E (gamma tocopherol) from Pecans
  • Other Antioxidants
  • Fat absorption

22
  • Texas A M University
  • Pecan Research Studies
  • Pecans lower cholesterol
  • improve nutrient intake
  • Pecans improve health of blood vessels

23
Industry Communications
  • Pecan South
  • Pecan Grower
  • Liaison with state/regional
  • pecan organizations

24
Other NPSA Activities
  • Article on labeling of unsaturated fat content in
    pecans
  • Support of health claims petition
  • Statement on genetically modified pecans
  • Support of INC
  • Monitor pertinent research

25
Pecans as a Health Food Have We Turned A Corner?
  • Yes, But

26
People Have Short Memories!
  • And Share of Stomach is a
  • Precious Commodity
  • The Next Non-Pecan Health Study
  • is Just Months Away

27
Pecan Industry Must Protect and Grow Its Market
  • Reinforce Health Benefits of Pecans
  • Confirm More Health Benefits of Pecans
  • Required Ongoing Pecan Industry Effort

28
820,000 Contributed in 5 Years!
29
NPSA Program
A True Industry Effort
  • Individual Growers
  • Grower Associations
  • Shellers
  • Brokers, Dealers, Suppliers

30
  • for your continued support of of the pecan
    industrys only national program!

31
PECANS. So Good. So Good For You.
32
(No Transcript)
About PowerShow.com