Massively Multiplayer Journalism

1
Massively Multiplayer Journalism
Photo TwOsE

• Five lessons from ARGs

2
Photo SkyWhisperer

• Declining revenues
• Splintering audience
• Transformed media ecosystem
• Everyone a broadcaster

3
(No Transcript)
4
(No Transcript)
5
Photo David Winnie
6
Photo Megadem
7
What do we do with this?
Photo unsure shot
8
Photo Hirsute Ursus
9
The Fire Hose Problem.
10
(No Transcript)
11
MASSIVELY INTERACTIVE
12
Why ARGs Don't Work
ARGs that HAVE worked are social media. NOT
GAMES.
13
Photo thinkorthwim.com
Collective Intelligence
14

• Networking
• Challenge structure
• Platform agnosticism
• Collaborative storytelling
• Interactivity

15
Networking
Photo Ayres no Graces
16
Challenge Structure
Photo sidehike
17
?
Platform Agnosticism
18
Collaborative Storytelling
Photo Thomas Roche
19
Interactivity
20
(No Transcript)
21
philip.trippenbach at bbc.co.uk trippenbach.com