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Achievement Motivation

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Achievement Motivation Competition is a process in which the comparison of an individual s performance is made with some standard in the presence of at least one ... – PowerPoint PPT presentation

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Title: Achievement Motivation


1
Achievement Motivation
  • Competition is a process in which the comparison
    of an individuals performance is made with some
    standard in the presence of at least one other
    person who is aware of the criterion for
    comparison and can evaluate.

2
Achievement motivation
  • HIGH ACHIEVERS
  • success is important
  • take risks
  • want feedback
  • persistent
  • seek out competitive situations
  • LOW ACHIEVERS
  • Worry about failure
  • avoid competition

3
ATKINSON McCLELLANDS theory of Achievement
Motivation
What are the characteristics of each personality
type?
HIGH NACH
A
LOW NAF
HIGH NAF
B
LOW NACH
4
Achievement motivation is concerned with NACH -
need to achieve this has two constructs - 1
Motive to achieve success - Mas 2 Motive to
avoid failure - Maf Everybody has both constructs
- usually the value of each differs - it is this
difference which influences whether you seek out
achievement situations Nach Mas - Maf
5
Practical example
  • Develop a practical example to explain each type
    -
  • High Nach
  • High Naf
  • What behaviours would they display?

6
Other Influences
  • Probability of Success
  • Incentive value of success

Explain what is meant by each term and explain
how it might influence the adoption of Nach and
Naf behaviours
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