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Cape Town, South Africa

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Title: Cape Town, South Africa


1
Overview of the Global Alliance Trends
  • Cape Town, South Africa
  • April 2005

2
Global Economy Saw Growth in 2004
  • Global economy saw robust expansion in the past
    year
  • Estimate is that global economy grew 5 in 2004
    and the forecast for 2005 is for 4.3
  • Inflation appears to be a growing concern for
    some countries
  • China takes measures to slow down growth for fear
    of inflation
  • Despite multiple U.S. Fed lending rate increases,
    inflation still seen as a threat
  • Energy cost increases are a continuing concern
  • Impacting consumer confidence
  • Unemployment still remains a concern in many
    parts of the world
  • Geo-political environment still a threat to
    global growth
  • Terrorist act or significant military action
    would negatively impact current positive trend in
    growth
  • Significant halt in oil production could
    ultimately increase fuel cost to 80/bl

3
Economic Expansion Seen in All Regions
Real GDP Growth and Forecasts
Source IMF (September 2004)
4
Global Industry
5
Global Airline Industry
  • International traffic for 2004 surpassed 2000
    levels
  • Likely to record a 5 increase for the year
  • 2004 ended on a more positive note
  • Traffic has surpassed levels seen in 2001 but
    pressure on yields have resulted in challenging
    revenue environment
  • Asia Europe show positive results
  • U.S. losses continue to absorb industry
    profitability
  • Major swing element is price of fuel now hovering
    around 55/bl
  • Chinas increased demand for fuel calls for
    greater production capacity
  • OPEC target price and production policy unclear
  • Cold winter in America puts pressure on supplies
    and prices
  • Other significant challenges remain the
    unforeseen events
  • Geopolitical concerns (instability of various
    nations and terrorism threats)
  • Continuous warnings of an Asian flu at a pandemic
    level threat

6
Global Aviation Outlook
  • IATA I worldwide traffic in 2004 increased 15.3
  • Not optimistic on profits for 2005
  • Any anticipated earnings to be wiped out by high
    fuel costs
  • International traffic forecast to grow 7.2 in
    2005 and 6.0 in 2006
  • Skies to become more congested
  • Recovery in Europe and the US will not be as
    robust as the rest of the world
  • Near-breakeven results elevated by the strongly
    profitable low-cost carrier segment
  • European industry to continue consolidation
  • LCCs are moving into Asia-Pacific but increased
    demand can withstand the near term capacity
    growth

7
Global Alliances
8
Airlines Continue to Focus on What Alliances
can Provide
  • Given state of the industry, airlines first
    priority is their own operations
  • Alliance can enhance operations through revenue
    and cost sharing
  • Depressed revenue environment forces management
    to consider all available sources of revenue
  • LCCs driving down yields with increased capacity
    and low fares
  • Cost savings and enhanced revenues have become
    the main objective of alliance members
  • Alliances considered to provide cost-saving
    benefits of a merger without the risks and
    regulatory hurdles
  • Network expansion opportunities are explored
  • The many partnership changes show how partners
    are thinking
  • Alliances aim for growth regions in China, Russia
    and India
  • Management s believe that passenger loyalty
    toward alliance will help preserve market share
  • Enhanced by alliance expansion
  • Remains to be seen as passengers loyalty seems
    to gravitate to lowest fares

9
Dependence on Global Alliances Continues As
Membership Seek New Revenue Opportunities
2003 World Share of Scheduled Traffic
Unaligned share was 28.5 last year

SkyTeam
Unaligned Increased since last year due to
tremendous traffic growth in Asia-Pacific
Middle East markets
Oneworld
Star Alliance
Alliances battle to gain members in Asia-Pacific
and Middle East as traffic in those regions are
growing faster than anyplace else and almost all
carriers are not formally attached to a specific
alliance
Source Airline Business, July 2004
10
Today's Major Global Systems Members
And then there were three
11
Alliance Members
  • SkyTeam
  • AeroMexico
  • Air France
  • Alitalia
  • Continental
  • CSA Czech
  • Delta Air Lines
  • Korean Air Lines
  • KLM
  • Northwest
  • Malev
  • Aeroflot
  • China Southern
  • Air Europa
  • oneworld
  • Aer Lingus
  • American Airlines
  • British Airways
  • Cathay Pacific
  • Finnair
  • Iberia
  • LAN Chile
  • Qantas

Star Alliance
  • Adria Airways
  • Air Canada
  • Air New Zealand
  • All Nippon
  • Asiana
  • Austrian Air Group
  • Blue1
  • bmi british midland
  • Croatia
  • LOT Polish
  • Lufthansa

SAS Singapore Airlines Spanair TAP Air
Portugal Thai Airways United Airlines US
Airways Varig South African Air China
12
Star Alliance
Source OAG data February 2005
Includes South African Airways
13
oneworld Alliance
Source OAG data February 2005
14
SkyTeam Alliance
Source OAG data, February 2005
Includes prospective members Aeroflot, Malev,
China Southern
15
Alliance Update
16
SkyTeam Experiences Strong Growth
  • SkyTeam boosted to a close second vs. Star
    Alliance
  • The smallest of the 3 alliances in 2002, now its
    competing for top spot
  • KLM, Northwest and Continental became members in
    September
  • Make up 43 of 2003 alliance RPKs
  • Closest to enlisting a Chinese partner
  • China Southern, Chinas largest airline, has
    signed membership agreement
  • Breaking into Russia
  • Aeroflot, countrys biggest international and
    domestic carrier signs MOU
  • Malev and Air Europa seeking associate membership
  • Members expecting delivery of more than 160
    aircraft over next 5 years
  • Airlines which have orders and will accept
    aircraft are AeroMexico, Air France, Continental,
    CSA Czech, KLM, Korean Air and Northwest

17
SkyTeam is Looking for Group Benefits
  • Purchasing power of large group used to negotiate
    with suppliers at SkyTeam airports in Latin
    America
  • AeroMexico, Delta, Air France and Alitalia worked
    together to negotiate ground handling contracts
    at five airports resulting in a 40 overall cost
    reduction
  • Secured more competitive rates for fuel
  • SkyTeam has expressed interest in other joint
    initiatives and has not ruled out coordinated
    purchasing
  • Interline ticketing across all carriers to be
    implemented by end of 2005
  • Alliance has developed transatlantic network
    revenue-sharing program
  • Estimates a revenue increase of 100M for first
    year members

18
Star Alliance Remains Largest Alliance
  • Star Alliance edges out SkyTeam as largest
    alliance in 2003
  • Portugals leading airline, TAP Air Portugal,
    joins alliance
  • Network grows as Star begins adding regional
    airlines
  • Blue1, Croatia Airlines and Adria Airways
  • Future members
  • Swiss to join as a result of merger with
    Lufthansa
  • South African Airways to become member in 2005
  • Air China membership is also expected in 2005
  • Regions targeted for additional alliance growth
    include China, Middle East and Eastern Europe
  • High growth areas to provide benefits to alliance

19
Star Members Capitalize on Alliance for Cost
Savings
  • Star Alliance to establish mini-hub at Paris CDG
  • Will allow all Star Alliance members to be
    located in Terminal 1
  • Effort designed to offer an alternative to
    SkyTeam hub at CDG
  • Technology cost structure is focus
  • Aman Khan appointed VP of Information Technology
  • Launched global interline e-ticket product in
    December
  • Roll-out to be completed by August 2005
  • Star Alliance increases initiative to create
    joint commercial ventures
  • Decided to move ahead with a complete analysis
    and comparison of the B787 and the A350 for
    alliance members
  • Several airlines may delay potential orders while
    waiting for study results
  • Formally established a joint company in 2004 to
    buy jet fuel more cheaply
  • Signed 5 year corporate agreement with Chevron
    USA to improve travel management and
    substantially reduce its annual travel bill
  • Expanding on current ad-hoc practices of joint
    purchases at various airports

20
Oneworld Expected to Expand as well
  • Oneworld looking for partners offering expansion
    opportunities
  • Finds prospective Mexican partner, Mexicana
  • Continues to woo Japan Air Lines
  • Launches website for its Japanese customers
  • Looks for a potential China airline partner
  • Will not rule out the addition of a low cost
    carrier
  • Route network grew 5 in 2004
  • Aggressively targeting French business travel
    market for growth
  • Offering Alliance fares with greater flexibility
    and schedule options
  • Alliance revenues rise by a third in 2004 to
    600M
  • Amost two-thirds considered incremental
    revenue-money that would not have been earned had
    it not been for oneworld
  • The only alliance whose members earned a combined
    profit in 2004
  • Oneworld 1.5B profit
  • Star 2.2B loss
  • SkyTeam 7B loss

21
Oneworld Also Seeking Joint Purchasing and IT
Efficiencies
  • Iberia President and Executive Chairman Fernando
    Conte appointed to serve as Chairman of oneworld
    Governing Board
  • First alliance to complete roll-out of interline
    electronic ticketing across entire network
  • Could potentially cut costs 60m annually
  • Carriers are aligning their policies and
    processes to promote cooperation and the ability
    to share best practices
  • Develop common specifications for engineering and
    maintenance activities
  • Reduced costs to be recognized through plans for
    centralized purchasing
  • Joint aircraft purchasing
  • Cooperation with spare parts storage
  • Partners have saved 300M through joint
    purchasing during the first three years of
    cooperation

22
Even Smaller Carriers and LCCs are Forming
Alliances
  • Starlet Alliance includes LCCs owned by Star
    Alliance Partners
  • Centralwings LOT Polish
  • bmibaby - bmi
  • Germanwings Eurowings, 49 owned by Lufthansa
  • Agreements include sales and marketing
    cooperation
  • Germania Express (Gexx) and Deutche BA plan to
    merge
  • Will create the 3rd largest airline carrier in
    Germany
  • Specifics of the deal are not available
  • Air Wales marketing agreement allows it to
    operate flights under bmibabys code

23
There are Two Significant Cargo Alliances
  • WOW
  • Lufthansa
  • Japan Airlines
  • Singapore Airlines
  • SAS
  • Sky Team Cargo Alliance
  • AeroMexico
  • Air France
  • Alitalia
  • CSA
  • Delta Air Logistics
  • Korean Air

24
Cargo Carriers Look for Benefits in Alliances
  • SkyTeam Cargo offers the largest global cargo
    network
  • Carried 21.1B freight ton kilometers throughout
    the world in 2003
  • Efficiencies offered by the alliance include
  • Efficient regional trucking network in U.S.,
    Europe, and Asia
  • 72 of freight through common SkyTeam cities are
    processed through integrated warehouse operations
    or by common ground handlers
  • Enhances the convenience, reliability and
    benefits for customers
  • WOW provides service by the largest airfreight
    carriers
  • Carried 19.3B freight ton kilometers in 2003
  • Alliances would benefit from a storefront
    concept vs. current situation
  • Right now customers must deal with individual
    carriers for service
  • SkyTeam Cargo currently working toward this
    strategy
  • Debate on need to join into an alliance
    relationships
  • Currently the alliances have not impacted market
    share positively
  • No real perceived benefits
  • American Airlines places no value on them as it
    can form side relationships with alliance members
    as well as other airlines

25
Alliances Key Focus Will Be Cost Management
  • Airlines will continue to rely on alliances
  • Airlines will continue to seek alignment with
    strong partners while concentrating on regional
    coverage emphasis on Asia and the Middle East
  • Focus on cost containment and revenue enhancement
  • Alliance activity picking up strength as carriers
    strive to provide regional diversity and seek
    cost efficiencies
  • Continued effort to encourage unaligned carriers
    to join, particularly in Asia
  • SkyTeam opting for a second tier membership to
    maintain the current information management
    structure
  • Star incorporating regional airline partners
  • Financial instability may continue to result in
    re-alignments/defections/mergers
  • Alliance oversight structures becoming somewhat
    becoming formalized but no real effort being seen
    in that direction
  • Structure is needed to oversee revenue
    enhancement and cost containment efficiencies
  • Managements still unwilling to concede
    decision-making

26
Global Alliance Concerns
  • Airline managements beginning to focus more on
    what alliances can provide
  • Revenue enhancement
  • Cost efficiencies
  • Network expansion
  • More aggressive pursuit of non-aligned members,
    particularly in Asia and Middle East
  • Organizational structures mostly in place
  • Will facilitate implementation of various
    programs
  • First step towards centralization another word
    for consolidation?
  • Industry stabilization will require
  • Stabilized fuel costs
  • Decreased capacity to counter continuing yield
    decline
  • Consolidation
  • Alliances going forward will be focusing on
    achieving some form of consolidation
  • Regulatory limits
  • Financial constraints
  • Labor laws
  • We need to focus on how these changes will affect
    all our pilot groups

27
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