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Strategic management Business strategy

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Title: Strategic management Author: LAM VU TUNG Last modified by: Admin Created Date: 1/4/2013 1:49:51 PM Document presentation format ... – PowerPoint PPT presentation

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Title: Strategic management Business strategy


1
Strategic managementBusiness strategy
  • ?????? 6 , 9 ??????? 2556

2
(No Transcript)
3
(No Transcript)
4
E -V- R
Who are you? Core competencies Capabilities Resou
rces
PEST Scenario Opportunities Ideas
What business to be in?
Value proposition What customer buy?
Scenario matrix
GE matrix
OS
S/W
O/T
Business concept
challenges
Driving Forces
Business model
Vision statement
Customer requirement
Portfolio BCG matrix Product-Market matrix
What to become ?
Where to go?
Vision
Competitive Environment
Substitution
New entrance
-
-

Customer

Segment
PQCD
Supplier
Business process
Competitor
-
Business Function
Competencies
Capability
Resource
5
Competitive Environment
Substitution
New entrance
-
-

Customer

Segment
PQCD
Supplier
Competitor
-
Competencies
Capability
Resource
???? Business Model canvas
???? Business concept
??????????
?????????????????
Business process
Business Function
marketing
???? Primary activities ?? Value chain
operation
Finance
HR
RD
6
?????????????????
  • ????????????????
  • ??????????????????? ??????????????????????????????
    ??????? ????????????????????? ????????????????
  • ??????????????????????????????????

7
?????????????
  • ????????????? ?????????????????????????????????
  • Change and Scenario planning
  • Mission Purpose
  • External environment
  • Internal environment
  • Strategic direction and Formulation
  • Corporate Strategy
  • Business Strategy
  • Functional Strategy
  • Strategy Implementation
  • Strategic Control
  • ???????????????????????
  • ??????????????? 23 ??????? 2556

8
Dummy project
  • ???????? 1 ????????????????????
  • ???????? 2 ????????????????????????
  • ???????? 3 ???????? ?????????????????? ????????
  • ???????? 4 ???????????????
  • ???????? 5 ??????????????????????????
  • ????? 1 ????????????????
  • ????? 2 ????????????
  • ????? 3 ???????????????
  • ????? 4 ?????????????
  • ????? 5 ????????????????

9
?????????????
  1. ?????????????????????????? (Business Concept) ???
    ???????????? (Business Model) ????????????????
  2. ?????????????????????????????????????????????
    ???????????????????????????????????????
  3. ????????????????????????????????????????????
  4. ??????????????????????????????????????????????????
    ???? ?????????????????????????
  5. ??????????? Value chain ?????????
    ??????????????????????????????????????????????????
    ??????????
  6. ??????????????????????????????????????????????????
    ??????????????? ???????

10
??????????????
????????????????
???????? ???????????????
????????? ???????????????
Whats result ?
?????????????????
Resources
Environment
Value
????????
??????????????????
Who are you?
?????????????????
Where you want to go ?
?????????
?????????????????? /??????????
?????????????????????
How to get there ?
???????????????
??????????????????????
What to perform ?
??????? ??????? ???????
??????????????????
????? ?????????????
Where are you now ?
11
Developing a Corporate strategy
Market analysis
Developing a Vision and long-term objectives
Initiating the Strategy process
Developing a business strategy
Strategy implementation
Developing a Functional strategy
Company analysis
Performance monitoring
12
Introduction
  • ??????????????????? (Functional Level Strategy)
    ??????????????????????????????????????????????????
    ? ????????????????????????????????????????????????
    ?? ???????????????????????????????????????????????
    ??

13
Functional level strategy)
  • ??????????????????? (Functional level strategy)
    ????????????????????????????????????????????(Compe
    titive advantage) ????????????????????????????????
    ??????????????????????? (Value)
    ???????????????????????????????
    ??????????????????????????????????????????????? ?
    ??????????????????? ??????????????????????????????
    ?????????????????????????????????
    ????????????????????????????????????? (value
    chain)

14
?????? value chain
  • ???????????????????????????????????????
    (Customer value) ????????????????????????????(Comp
    etitive advantage) ????????????????? (Quality)
    ??????????? (Efficiency) ??????????????????
    (Value delivery) ????????????

15
Building Sound Business Strategies
The Marketing Strategy
The Financial Strategy
The Product Strategy
The Organization Strategy
The Customer Service Strategy
16
Building Sound Business Strategies
The Value Chain
Company Infrastructure (Accting, Fin., Legal,
Mgt., etc.)
Human Resource Management
Support Activities
Technology Development
Procurement
Marketing Sales
Main
Inbound Logistics
Operations
Outbound Logistics
Service
Marketing Product Channel
Promotion Management Management Management
-Michael Porter
17
Building Sound Business Strategies
Technology The Value Chain
Company Infrastructure
Human Resource Management
Technology Development
Procurement
Inbound Logistics Operations Outbound
Logistics Marketing Sales Service
Transportation Basic Processes
Transportation Media
Diagnostics Test
Materials Handling Materials Techno.
Materials Handling Communication
Comm. Services Testing
Bldg Designing Comm. Systems
IT IT
IT
MIS CIS
-Michael Porter
18
Building Sound Business Strategies
The Marketing Strategy
The Financial Strategy
The Product Strategy
The Organization Strategy
The Customer Service Strategy
19
Goal Market share Market growth
4P 4C Product Customer Value Price
Cost Place Channel Promotion Communication
Products
Current
New
Market Penetration Strategy
Current
Product Development Strategy
Markets
Market Development Strategy
Diversification Strategy
New
20
Building Sound Business Strategies
The Marketing Strategy
The Financial Strategy
The Product Strategy
The Organization Strategy
The Customer Service Strategy
21
Goal Product Varieties Quality Cost Speed
Cost Leadership Differentiation Cost
Focus Differentiation Focus
Product / Service Features Optimized for Market
Segment or Niche
Reduce Cost by influencing Value Chain
Feature Focus
Product Design Optimized for Market Segment or
Niche
Product Technology Change
Process Development Supports high tolerances,
better Quality, faster response times
Process Development to tune Value Chain lowing
cost
Process Development tuned to Value Chain to
increase buyers value
Leveraging Learning Curve to Lower cost.
Leveraging Scale
Process Technological Change
22
Building Sound Business Strategies
The Marketing Strategy
The Financial Strategy
The Product Strategy
The Organization Strategy
The Customer Service Strategy
23
Finance
  • Goal
  • Return Risk Liquidity
  • Working capital
  • Cash flow
  • Capital structure

24
Building Sound Business Strategies
The Marketing Strategy
The Financial Strategy
The Product Strategy
The Organization Strategy
The Customer Service Strategy
25
Organization strategy
  • Communication
  • Cooperation
  • Coordination
  • Cost

26
Building Sound Business Strategies
The Marketing Strategy
The Financial Strategy
The Product Strategy
The Organization Strategy
The Customer Service Strategy
A Word About Customer Service As A Corporate
Strategy.
27
Marketing
  • ???????(marketing) ???????????????????????
    ???????????????????????????????
    ?????????????????????? ???????????????????????????
    ???????

28
Production
  • ????????????? (Operations) ???? ???????
    (production) ?????????????????????????????????????
    ?????????????????????????? ???????????????????????
    ????????????????????? ????????????????????????????
    ??????????????????????????????

29
Research and Development
  • ???????????????? (research and development)
    ??????????????????????????????????????????????????
    ?????????? ????????????????????????

30
Accounting
  • ???????? (Accounting) ????????????????????????????
    ???????????? ?????????????????????????????????????
    ????????????????? ????????????????????????????????
    ?????

31
Financial
  • ??????? (Financial) ???????????????????????
    ???????????????? ?????????????????????????????????
    ????????????????????????????????? (Profit
    maximization) ?????????????????????(Wealth
    maximization)

32
Purchasing
  • ?????????? (Purchasing) ??????????????????????????
    ?? ?????????????????????????????
    ?????????????????? ???????????????????????????????
    ?????????????????????????????

33
Human resource management
  • ????????????????? (Human resource management)
    ???????? ?????????????????????????????????????????
    ?

34
???????????????? 6 ??????? 2556
  1. ????????????????????? ???????????????????????????
    Strategy Implementation
  2. ???????? ?????????????????????????????????????????
    ??????????
  3. ??????????????????????????? 8 ??????? ???? 16.00
    ?.

35
GE matrix
What business to be in ? E-V-R model PEST
Value proposition Resource
Market attractive
What to become ? Mission challenge vision


Where to go ? Directional Portfolio
Parenting strategies
BCG Product-Market matrix
Business competitive strength
5 forces model
Value chain
Generic model
Strategic group
Segment Target Positioning
How to compete?
Competitive strategies
Functional strategies
Marketing Operation Financial strategies
What to do?
36
????????????????????????
Business Model Value Target market Customer
Business concept Ideas Asset Value
??????????????????? Corporate Strategy
?????????????????? ??????? ?????? STP
?????????????????????? ????????????
??????????????
5 Forces model Value chain Generic
model ??????????? ???????? Broad /Narrow
Leadership /Focus
Competitive strategy
?????????? ???????????????? ??????????????????????
????
Marketing 4 P Operation product /Process
technology Leadership / Focus Finance Cash
Working Capital Capital structure
Functional strategy
????????? ??????????????
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