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Business Leadership for a Better World

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Title: Business Leadership for a Better World Author: United Nations Last modified by: United Nations Created Date: 3/16/2013 5:08:09 PM Document presentation format – PowerPoint PPT presentation

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Title: Business Leadership for a Better World


1
Business Leadership for a Better World
  • Presentation by Will Kennedy
  • Senior Program Officer
  • UN Office for Partnerships

Charities_at_Work 2013 Summit
2
UNITED NATIONS OFFICE FOR PARTNERSHIPS
  • To advise, broker and promote new partnership
    initiatives and alliances with corporations,
    foundations and NGOs in support of the UNs
    efforts to advance its global development and
    humanitarian agenda.
  • To serve as the interface between the United
    Nations system and the UN Foundation a U.S.
    public charity established by the American
    entrepreneur Ted Turner.
  • To administer the UN Democracy Fund

3
WORKING TOGETHER FOR A BETTER WORLD
  • The recognized need and demand for strategic,
    public-private partnerships has increased
    dramatically in response to changing ideas about
    how best to produce solutions to social and
    environmental problems while advancing economic
    opportunities for the worlds poor.

4
Business Leadership is Essential
  • The most pressing issues facing the world today
    cannot be effectively addressed without
    responsible, visionary business leadership.

5
Engine of Economic Growth Opportunity
  • The private sector - through investment, trade,
    product development, and technology innovation is
    the engine of economic growth and development.
  • It is the driver of market, employment and wealth
    creation and provides the value-added goods and
    services that are essential if emerging markets
    are able to benefit from economic globalization
    and ultimately lift hundreds of millions of
    people out of poverty.

6
Business Leadership is Essential
  • Recognizing this, the United Nations
    Secretary-General is deeply committed to
    strengthening the UNs engagement with the
    private sector in a common effort to address
    pressing challenges facing the international
    community.

7
  • Business is driven by growth and profit
    incentives, while the UN concentrates on peace
    and security, poverty reduction and human
    rights. Yet, many of our objectives are the
    same building and supporting strong economies
    and communities, providing opportunities for
    people to pursue a livelihood, and ensuring that
    everyone can live in dignity.
  • United Nations Secretary-General Ban ki-moon

8
Millennium Development Goals
  • In September 2000, 189 heads of state ratified
    the Millennium Declaration.
  • The declaration resulted in eight Millennium
    Development Goals (MDGs) that make up an agreed
    blueprint for accelerating improvements in the
    lives of the worlds poor by 2015.

9
TRANSFORMATIVE GLOBAL GOALS
  • Reducing extreme poverty and hunger by one-half
  • Promoting universal primary education
  • Reducing child mortality by two-thirds
  • Promoting gender equality
  • Combating spread of disease like HIV-AIDs
  • and malaria
  • Reducing proportion of people without access to
    safe drinking water by one-half
  • Promoting environmental sustainability, and
  • Building public-private partnerships for
    development

10
  • Core Business Activities
  • Actions that can be taken in the workplace, the
    marketplace and within supply chains
  • Social Investment philanthropic activities
  • Mobilizing core competencies and resources such
    as money, products, skills and people.
  • Policy Dialogue, Advocacy Cause Marketing

11
  • In all cases, to ensure a sustained business
    commitment that can be scaled up over time,
    flagship corporate responsibility initiatives
    should ideally align with the core competencies
    of the company, including the knowledge and
    talents of its employees, and complement the
    corporate culture by reflecting its core values.

12
  • In 2009, Cadbury launched the Cadbury Cocoa
    Partnership, a 73 million commitment to
    sustainable cocoa farming in Africa, Southeast
    Asia the Caribbean.
  • Problem Global cocoa bean yields are down
    substantially due to pests, disease, aging cocoa
    trees poor farming practices, especially in
    west Africa.
  • Cadbury recognized urgent need to invest in the
    sustainability of the cocoa supply chain and
    reduce the risks of higher costs and inadequate
    supply.

13
CADBURY COCOA PARTNERSHIP
  • Improve productivity and incomes of small-holder
    cocoa farmers by increasing yields and cocoa
    quality.
  • Improve agricultural practices and provide
    Fairtrade training and certification to cocoa
    bean producers.
  • Note Cadbury committed to sourcing Fairtrade
    cocoa beans from Ghana for its Cadbury Dairy Milk
    chocolate bars in thereby guaranteeing a fair
    price for the beans.
  • Address key issues affecting the cocoa sector,
    including child labor and environmental
    sustainability.

14
UNICEFs Change for Good
  • UNICEFs Change for Good program is 24-year-old
    global partnership between UNICEF and the
    international airline industry, including
    American Airlines.
  • Engages flight attendants and other staff who
    volunteer to collect donations of foreign
    currency from passengers to support UNICEFs
    life-saving programs for children.

15
Change for Good
  • Helps participating airlines meet several goals
  • boosts employee morale
  • offers an easy on-the-job volunteer experience
  • provides customers a convenient way to give back
  • generates positive media visibility for the
    company
  • demonstrates a commitment to social
    responsibility

16
Change for Good
  • Employees are extremely engaged
  • Over 2,700 employees are registered as
    Champions for Children volunteers through the
    partnership
  • Customers love it
  • More than 113 million has been raised globally
    to date
  • The Result
  • A Healthier, Happier Future for Millions of
    Children.

17
Haiti Hope Project
  • The Coca-Cola Company has been operating in Haiti
    for over 80 years. The Companys local bottler is
    the largest employer in the country.
  • In January 2010 a devastating earthquake struck
    Haiti killing an estimated 200,000 people and
    displacing hundreds of thousands more.
  • In response, Coca-Cola launched the five-year,
    7.5 million Haiti Hope Project to create
    economic opportunities for Haitian mango farmers
    with a focus on growing crops more efficiently,
    reducing post-harvest waste and improving access
    to export markets.

18
Haiti Hope Project
  • The project seeks to double the income of 25,000
    Haitian mango farmers by assisting them to
    produce and harvest higher quality mangoes, and
    grow export markets.
  • Odwalla, a subsidiary of Coca-Cola, launched
    Haiti Hope Lime-Aid juice product to engage
    consumers.

19
  • Initially, 100 of the juice profits went to the
    project. Today, Odwalla donates 10 cents for
    every 12 oz. Mango Tango sold to the Haiti Hope
    Project.

20
Taking on Human Trafficking
  • Human trafficking is a modern form of slavery and
    the fastest growing international crime behind
    illicit drugs and illegal arms, generating about
    32 billion-a-year.
  • Approximately 80 of human trafficking victims
    are women and girls and up to 50 are minors.
    Of these 1.2 million children are trafficked
    every year exposing them to violence and sexual
    exploitation.
  • The travel industry has long been an unwitting
    participant in human trafficking conducted at
    hotels and tourism transit points they oversee.

21
Taking on Human Trafficking
  • The good news is that many leading companies in
    the hotel and travel industry are now taking a
    zero tolerance approach to human trafficking
    within their spheres of influence.
  • The International Tourism Partnership is one
    example of an initiative that provides a voice
    for social and environmental responsibility in
    the hotel industry. Its members include leading
    international hotel companies operating in over
    100 countries worldwide.

22
International Tourism Partnership
  • Through the International Tourism Partnership
    leading hotel chains commit to combating human
    trafficking by
  1. Developing a corporate anti-trafficking policy
    which includes supplier codes of conduct, and
    clear procedures for reporting suspected
    incidents.
  2. Contributing to the prevention of human
    trafficking, through awareness training and
    engagement of employees.
  3. Developing and sharing best practices and
    experience.

23
UNICEF PAMPERS PARTNERSHIP
  • Every day, 35 million babies are diapered by
    Pampers, Proctor Gambles largest brand
  • Since 2006, Pampers UNICEF have collaborated on
    a cause-related marketing campaign targeting the
    elimination of neonatal tetanus, a disease that
    kills a baby or its mother every 9 minutes in
    less developed countries.

24
1 Pack 1 Vaccine Campaign
  • Through the 1 Pack 1 Vaccine Campaign
    targeting young mothers, Pampers has donated 300
    million tetanus vaccines, which are helping to
    protect 100 million women and their babies in
    developing countries.

25
CAMPAIGN SUCCESS FACTORS
  • The promotion builds on the sympathies between a
    broad-based consumer audience and a cohort of
    recipients who share a powerful experience,
    namely childbirth with all its attendant risks
    and fears.
  • Both Pampers and UNICEF are global brands
    dedicated to the well-being of children, so their
    brands were well aligned.
  • The promise of the campaign was simple and
    believable, the messaging clear, and the outcome
    accountable.

26
THE POWER OF PURPOSE
  • Beyond wealth creation and shareholder value is
    an unlimited resource to create a better world
    and a lasting legacy for businesspeople across
    the globe. Its called purpose.
  • Philip Kotler
  • Professor of International Marketing
  • Kellogg School of Management
  • From his foreword to the book
  • The Story of Purpose by Joey Reiman

27
ITS UP TO US, TO YOU
  • Purposeful brands and companies will transform
    society by using the power of business to
    mitigate the ills of the worldNo other sector in
    society has the means to do so. Its up to us,
    to you.
  • - Philip Kotler

28
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