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Research Methodology

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Research Methodology Mgt2700 Mary Runte When you think research what do you think of? Multiple regression Collinearity Discriminant analysis MANOVA LISREL Conjoint ... – PowerPoint PPT presentation

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Title: Research Methodology


1
Research Methodology
  • Mgt2700
  • Mary Runte

2
When you think research what do you think of?
  • Multiple regression
  • Collinearity
  • Discriminant analysis
  • MANOVA
  • LISREL
  • Conjoint Analysis
  • Factor Analysis
  • Etc.

3
Research is childs play
4
Research is childs play
  • Asking questions and seeking answers is natural
    and instinctive. Its the structures we impose
    upon the process that make it more difficult (but
    also more accurate).

5
Story telling
  • Quantitative
  • Qualitative

6
Course outline
  • Introductions
  • Previous research experience/courses
  • contact information and office hours
  • course goals
  • evaluation
  • Expectations

7
The project
  • Cumulative
  • Collaborative
  • Comprehensive

8
The scope of business research
  • What is business anyway???
  • Is research applicable to all business
    units/functions?

9
Business research defined
  • the systematic and objective process of
    gathering, recording, and analyzing data for aid
    in making business decisions

10
Types of research
  • PURE
  • expand the limits of knowledge
  • not aimed at solving a specific pragmatic problem
  • theory development
  • APPLIED
  • aimed at solving a specific pragmatic problem
  • action research is one type

11
Applications
  • identifying problems or opportunities
  • diagnosis and assessment
  • selecting and implementing a course of action
  • evaluating a course of action
  • Evaluation
  • Performance monitoring

12
Research isnt always the answer!
  • Before doing research consider the following
  • time constraints
  • availability of data
  • nature of the decision
  • has the decision already been made?
  • does the cost outweigh the benefit?
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