TEAM CHESTER:

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Sony Corporation

• TEAM CHESTER
• Amit Barry Chris Su Tiffany

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Click here to see video
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Company Industry Overview

• Market segments
• Blu-ray vs HD DVD
• Complements

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Strengths

• Marketing and distribution
• Owning the format
• Movie studio support

Blu-ray HD DVD
20th Century FoxBuena Vista Home Ent.Electronic ArtsMGM StudiosParamount PicturesSony Pictures Ent.Walt DisneyVivendi Universal GamesWarner Bros. Buena Vista Home Ent. New Line CinemaParamount PicturesWalt DisneyUniversal StudiosWarner Bros.
9 6
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Challenges

• Promotion
• Staying on top
• Studio support
• Storage capacity

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Strategic Recommendations

• Short-term
• Bundling movies with Blu-ray players
• Mid-term
• Promote Blu-ray brand
• Additional studio support
• Long-term
• Increase storage size

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• Questions?