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COMPANY VIDEO

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Title: Slide 1 Author: Trevor Newhouse Last modified by: Trevor Newhouse Created Date: 7/17/2007 5:05:58 PM Document presentation format: On-screen Show (4:3) – PowerPoint PPT presentation

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Learn more at: http://www.westpakavocado.com
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Title: COMPANY VIDEO


1
(No Transcript)
2
COMPANY VIDEO INTRODUCTION.
3
WHO IS WEST PAK AVOCADO?
  • Solely an Avocado Grower, Packer and Marketer of
    Avocados.
  • Year around sourcing from all three major growing
    regions California, Mexico and Chile.
  • Specialize in one commodity enabling us to remain
    extremely knowledgeable and competitive with our
    product.

4
HISTORY
  • Founded in 1982 as a grower and shipper of
    California avocados, West Pak began operations
    from a small packing house in Fallbrook the
    heart of the states avocado growing region. Our
    disciplined approach to delivering quality
    produce and our ability to forge strong
    partnerships with regional growers earned us a
    solid reputation in the industry. In 1992, we
    opened a new, state-of-the-art, 28,000 square
    foot packing facility in Temecula, California to
    service an expanding customer base throughout
    North America and Asia. In 1996, we formed our
    Mexican subsidiary Grupo West Pak de Mexico
    and opened an advanced packing facility in
    Uruapan, Michoacán. Today, West Pak is proud to
    be a major force in the avocado industry. Our
    extensive relationships with domestic and
    international growers combined with our mastery
    of transportation logistics, ripening technology
    and marketing expertise translate into
    year-round availability of quality produce. And
    our status as a financially strong,
    privately-owned company allows us to continue our
    sole focus on serving our customers.

5
OUR STRATEGY AND MISSION
  • Mission Statement - To build our future rather
    than waiting for it to arrive. To be aggressive
    in building programs through service to our
    Grower Partnerships and Customer Alliances. To
    embrace challenges as potential opportunities by
    requiring teamwork and cooperation, facilitating
    our employees personal growth and expectations.
    Growth Opportunity (Adopted September 2001)
  • Vision Statement - To be recognized for
    Leadership, Innovation, and Integrity in our
    industry To achieve our full potential and to
    make our dreams become reality now, through
    dedication, teamwork, and innovation. To meet
    those challenges, of today and of the future,
    that will ensure our growth and
    strength in the Avocado industry.

6
PRODUCTS
7
VALUE-ADDED SERVICES
  • Nationwide Distribution Centers
  • Individual account manager with team support
  • Just Ripe program
  • Bagging program
  • Online accounting
  • Disney Branding
  • POS and Marketing assistance

8
PACKING LOCATIONS
  • We currently own packing facilities in
  • Temecula, California, U.S.A.
  • Uruapan, Michoacán, Mexico
  • We also have strong partnerships with packers in
    Santiago, Chile.

9
CALIFORNIA
  • 23,000 square foot facility.
  • Modern refrigeration and sizing equipment.
  • State-of-the-art ripening center.
  • Food safe, Organic and secured facility.

10
MEXICO
  • 40,000 square foot facility.
  • Modern refrigeration and sizing equipment.
  • State-of-the-art cold chain management.
  • 1 of 3 Packers to own facility in Mexico.
  • Food safe and Organic certified.

11
CHILE
  • Strategic partnerships with largest packing
    facilities in Chile.
  • Food safe and organic facilities.

12
PACKING FACILITIES DCS
13
AVAILABILITY
14
Barcode PLUs
  • Reduces shrink
  • Reduces key entry errors

15
WHY GO RIPE?
  • Ripe avocados outsell unripe avocados as much as
    2 to 1.
  • As a general rule display your racks with 1/3
    ripe, 1/3 breaking and 1/3 firm.
  • Display avocados next to tomatoes, onions and
    limes.
  • Adhering to these three basic principles will
    drive avocado sales.

16
JUST RIPE PROGRAM
  • State-of-the-art high pressure gassing rooms
    offer consistent ripening throughout product,
    box, and pallet.
  • Choose your products ripeness with our 5 stage
    ripening guide.
  • We will deliver the product when you want it and
    in the condition you want it to be in.

17
ORGANIC PROGRAM
  • West Pak Avocado is a California Certified
    Organic Farmers (CCOF) Packing House, handling,
    packaging, shipping, and marketing organic
    avocados for our specialized growing community.
    Through our newly designed and state of the art
    packing facility, we comply with all State and
    applicable organic production and handling
    regulations. We have initiated and maintain a
    comprehensive Organic Program within West Pak to
    ensure that all operations comply with all
    Organic guidelines set forth by CCOF. West Pak
    performs self audits on a biannual basis in
    preparation for our annual audit by CCOF.

18
FOOD SAFETY PROGRAM
  • Our Food Safety Program is dynamic in nature,
    evolving and improving constantly in order to
    ensure a work and food safe environment. Food
    Safety is a part of each and every production
    meeting, where management discusses food safety
    issues and performs and incorporates our ongoing
    Food Safety Training Program.  Food Safety is an
    integral part of the overall objective of West
    Pak and management works hard to ensure that all
    employees understand and successfully work within
    a food safe environment.
  • PrimusLabs.com is one of the most recognized and
    respected food safety auditing companies in the
    world. Their testing provides third party
    certification of safe food production and
    determines compliance to all federal and state
    government requirements, including FDA, USDA,
    OSHA, and Public Health Departments. Visit their
    website www.PrimusLabs.com for additional
    information.

19
TRACE RECALL PROGRAM
  • A vital part of the Food Safety Program is our
    Trace Recall Program. West Pak has developed a
    fully informational and inclusive system which
    enables us to track fruit from the grower to the
    shipper, and ultimately, to the receiver. In the
    event of a contamination issue in the
    marketplace, West Pak has the ability to recall
    and quickly remove any questionable fruit from
    our customers' shelves through our Recall
    Program.  The program consists of comprehensive
    and well-defined steps we have instituted in
    order to ensure a safe, efficient and thorough
    removal of the potentially contaminated fruit on
    all levels.  In addition, West Pak runs a mock
    trace recall event each year where the entire
    company is involved on how to properly handle a
    contamination event and to ensure readiness and
    professionalism if such an event should occur.

20
AFFILIATIONS
21
CUSTOM PROGRAM BUILDING
  • West Pak knows your business is unique, therefore
    our Unique As You Are approach to doing
    business tailors a specific program to meet your
    needs as a customer.
  • We offer First in Fresh Thinking to aid in
    enhancing your business. Harness the power of
    West Paks marketing and sales team to promote
    your avocados and further the success of your
    category.

22
LOGISTICS
  • We offer just in time delivery to many
    locations regional to our distribution and
    packing facilities.
  • Our logistics team ensures your order is
    delivered on time, when and where you want it.
  • Using our online-forecasting schedule, you can
    calculate lead times and delivery dates
    year-round.
  • Via our customer online accounting system, you
    can track your trucks loading and delivery
    status real-time

23
(No Transcript)
24
ONLINE ACCOUNTING
  • Secure online accounting via our web portal at
    www.westpakavocado.com
  • Real-time order information, order history, all
    data graphically displayed in convenient,
    easy-to-read pie charts, truck and shipment
    status, year-to-date information and credit
    information.
  • Update your company information instantly online
    and view our latest market trends, critical
    industry information, and weather information.

25
CONTACT INFORMATION
  • WEST PAK AVOCADO, INC.
  • 42322 Avenida Alvarado
  • Temecula, CA. 92590
  • www.westpakavocado.com
  • Phone (951)296-5757
  • Fax (951)296-5744
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