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The New Face(book) of Higher Education Session No.: G-SUN-1030-f Web 2.0 Colleges --- Universities Social Media


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Title: The New Face(book) of Higher Education Session No.: G-SUN-1030-f Web 2.0 Colleges --- Universities Social Media

The New Face(book) of Higher EducationSession
No. G-SUN-1030-fWeb 2.0Colleges ---
UniversitiesSocial Media
  • Dr. Tom Seymour
  • Dr. John Girard
  • Minot State University
  • Minot, North Dakota

  • As technology becomes more pervasive within our
    society it seems as if we are constantly
    surrounded by a sea of new and exciting changes.
    One new change that has recently caught the
    attention of several information technology
    professionals is social media. (Medure)

What is Social Media?
  • Social media describes the online tools that
    people use to share content, profiles, opinions,
    insights, experiences, perspectives and media
    itself, thus facilitating conversations and
    interaction online between groups of people.

How long did it take to reach 50 million users?
  • Telephone 74 years
  • Radio 38 years
  • Personal Computer 16 years
  • Internet 2 Years
  • Blog 1 year

Social Media
The Social Media Share
Avenues of Socialization
Types of Social Media
Size Data Sourced from http//
  • Google search stats
  • 1,000,000,000,000 (one trillion) - approximate
    number of unique URLs in Googles index (source)
  • 2,000,000,000 (two billion) very rough number
    of Google searches daily (source)
  • 110,000,000 approximately amount of money lost
    by Google annually due to the Im Feeling Lucky
    button (source)
  • 24,400 number of people employed by Google
    (December, 2008)
  • Wikipedia stats
  • 2,695,205 - the number of articles in English on
  • 684,000,000 the number of visitors to Wikipedia
    in the last year
  • 75,000 - the number of active contributors to
  • 10,000,000 the number of total articles in
    Wikipedia in all languages
  • 260 the number of languages articles have been
    written in on Wikipedia (source)
  • YouTube stats
  • 70,000,000 number of total videos on YouTube 
    (March 2008)
  • 200,000 number of video publishers on YouTube
    (March 2008)
  • 100,000,000 number of YouTube videos viewed per
    day (this stat from 2006 is the most recent I
    could locate)
  • 112,486,327 number of views the most viewed
    video on YouTube has (January, 2009)
  • 2 minutes 46.17 seconds average length of video
  • 412.3 years length in time it would take to
    view all content on YouTube (March 2008)
  • 26.57 - average age of uploader
  • 13 hours amount of video are uploaded to
    YouTube every minute
  • US 1.65 billion in Google stock amount Google
    Inc. announced that it had acquired YouTube for
    in October 2006
  • 1,000,000 YouTubes estimated bandwidth costs
    per day
  • (sources here, here and here)

Types of Social Media
  • Blogosphere stats
  • 133,000,000 number of blogs indexed by
    Technorati since 2002
  • 346,000,000 number of people globally who read
    blogs (comScore March 2008)
  • 900,000 average number of blog posts in a 24
    hour period
  • 1,750,000 number of RSS subscribers to
    TechCrunch, the most popular Technology blog
    (January 2009)
  • 77 - percentage of active Internet users who
    read blogs
  • 55 percentage of the blogosphere that drinks
    more than 2 cups of coffee per day (source)
  • 81 - number of languages represented in the
  • 59 percentage of bloggers who have been
    blogging for at least 2 years source
  • Twitter stats
  • 1,111,991,000 number of Tweets to date (see an
    up to the minute count here)
  • 3,000,000 number of Tweets/day(March 2008)
    (from TechCrunch)
  • 165,414 - number of followers of the most popular
    Twitter user (_at_BarackObama) but hes not active
  • 86,078 number of followers of the most active
    Twitter user (_at_kevinrose)
  • 63 percentage of Twitter users that are male
    (from Time)
  • Facebook stats
  • 200,000,000 number of active users
  • 100,000,000 - number of users who log on to
    Facebook at least once each day
  • 170 - number of countries/territories that use
  • 35 - number of different languages used on
  • 2,600,000,000 number of minutes global users in
    aggregate spend on Facebook daily
  • 100 number of friends the average user has
  • 700,000,000 number of photos added to Facebook
  • 52,000 number of applications currently
    available on Facebook
  • 140 - number of new applications added per day
  • Digg stats
  • 236,000,000 number of visitors attracted
    annually by 2008 (according to a Compete survey)
  • 56 - percentage of Diggs frontpage content
    allegedly controlled by top 100 users
  • 124,340 - number of stories MrBabyMan, the number
    one user, has Dugg (see updated number here)
  • 612 - number of stories from that
    have made page 1 of Digg (see all 41 pages of
    them here)
  • 36,925 number of Diggs the most popular story
    in the last 365 days has received (see story

Outbound Marketing is Broken
Inbound Marketing
Blog SEO Social Media
Social Media Cocktail Party
  • Social media is similar to a cocktail reception
  • Without constraints of time or space
  • More public easier for other people to listen in

Flickr TECHcocktail
Men Vs. Women
Males vs. Females on Networks
Social Media Metrics
  • Visitors and sources of traffic
  • Network size (followers, fans, members)
  • Quantity of commentary about brand or product
  • Social media leads
  • Engagement duration
  • Bounce rate
  • Membership increase and active network size.

Social Media Metrics
  • 73 of online users read a blog
  • 57 join  social networks
  • 45 have started a blog
  • 83 have viewed a  video online
  • 39 subscribe to  RSS feeds
  • 36 think more positively about companies that
    have blogs
  • Source Universal McCann Wave3 research into
    social media

Texting at Your University
Web sites
  • http//
  • Movies
  • Ads

Twitter Media
  • twitter blog
  • auto-follow 5.00
  • preschedule
  • like keywords follow
  • Execs Tweeting
  • research stars
  • keyword alerts
  • Facebook Contest

  • Founded by Reid Hoffman in 2002
  • Business oriented social networking site
  • Allows users to have professional connections and
    contacts with them

  • Tips to Build Your LinkedIn Network
  • Start with the people you know
  • Find people by searching
  • Start participating in Answers
  • Update your status often
  • Connect your Twitter and LinkedIn accounts

  • Type of website maintained by an individual that
    creates entries
  • Usually can control who sees blogs
  • http//

About Blogs (web logs)
  • Chronologically arranged websites
  • Lots of content
  • Easy to update / instant Web publishing
  • Attract inbound links
  • Informal two-way conversations
  • RSS feeds more ways to be found
  • develops loyal readers who subscribe
  • indexed in additional search engines

  • Created by 3 former PayPal employees in 2005
  • Video sharing website
  • Non-registered users can watch videos using a
    search engine will registered users can upload
    and view videos
  • Flip Camera and Droid
  • Search for Senator Tom Seymour

  • Senator Tom Seymour in North Dakota Senate - TV
  • Senator Tom Seymour in North Dakota Senate - TV
  • no rating 5 months ago 38 views no rating minot66
  • Senator Tom Seymour in North Dakota Senate - TV
  • 143   September 07, 2009
  • News Politics
  • minot66
  • Senator Tom Seymour in North Dakota Senate - TV
  • Added to Quicklist 058

Academic benefitis of YouTube
  • Distance learning capability
  • Additional lectures capability (e.g. research
    skills, presentation skills)
  • Putting an issue into a particular context, e.g.
    old lectures or class discussion recordings
  • Perspectives for students to listen to lectures
    from other professors and teachers
  • Supplemental humour videos to break up a long
  • Ability to assign students assignments to upload
    videos to spread knowledge

  • Hawaiian word for quick
  • A piece of server software that allows people to
    edit web pages content
  • Wikipedia
  • Can edit each others info if you feel its

  • Created by Dustin Moskovitz and Mark Zuckerberg
    in 2004 as a way for their fellow Harvard
    students to stay in touch.
  • Over 400 million users
  • Provided in over 70 languages
  • More than 10 billion minutes are spent on the
    Facebook homepage everyday

Why You Should Care
  • Over 400 million active users
  • 700,000 new users every day
  • 3rd most trafficked website
  • More than half outside college
  • Fastest growing demographic is those 35 years or

130 friends Average on Facebook
  • Facebook 5,824,000 plus
  • Starbucks 5,116,000 plus
  • Coca-cola 4,007,000 plus
  • YouTube 3,800,000 plus
  • Skittles 3, 600,000 plus
  • Average user spends more than 55 minutes per day
    on Facebook share photos, content on the web,
    blog posts,information about events, and news

Academic benefitis of YouTube
  • Distance learning capability
  • Additional lectures capability (e.g. research
    skills, presentation skills)
  • Putting an issue into a particular context, e.g.
    old lectures or class discussion recordings
  • Perspectives for students to listen to lectures
    from other professors and teachers
  • Supplemental humour videos to break up a long
  • Ability to assign students assignments to upload
    videos to spread knowledge

Sign Up at
ref. 1
ref. 1
Engagement Activity
Avenues and Opportunities for Colleges and
Universities to LeverageSocial Media
ref. 3
  1. Recruiting
  2. Promoting, publishing and connecting
  3. Office Hours via Facebook
  4. Emergency Services and Notification
  5. Alumni Engagement

  • With the advent of social media and as seen in
    the graphic on the preceding slide, social media
    as a form of communication is becoming second to
  • In order to leverage social media for recruiting
    to the fullest colleges and universities need to
    ensure their presence is noticed.
  • In the end CONTENT is King and these
    institutions must ensuring that Recruiting
    information is
  • Relevant
  • Useful
  • and Interesting

Social Media to Research Students
  • Students need to be wary of their online image or
    presence. Just as employers are now using the
    social media to research candidates, universities
    are using it to research their prospective

Colleges are even reviewing prospective students
posted pictures to ensure the individuals they
are selecting are on contributing to illicit
activities. Ref. 4
Office Hours via Facebook
  • The University of Stanford has piloted a process
    of offering Office Hours Via Facebook. With busy
    schedules of students and faculty, Facebook
    provides a forum for topics to be introduced,
    questions to be asked, and answers to be
  • Most often video is posted on the research topic,
    blog posts are where questions are asked used to
    describe the topic of research and follow up
    video answers commenting specifically on the
    questions follow.

This method benefits both the student and the
faculty in that Students can see all the
questions and answers asked. Faculty no longer
need to answer a question more than once, as
their information in now available for every
student to review. Ref. 5
Publishing and Promoting
Ref. 4
  • More schools are using social media to publish
    articles about academic achievements and athletic
    events. Keeping students engaged and informed
    about all the various opportunities offered.
  • A snapshot of Harvard Universitys twitter page
    from today shows us
  • Health Tips for Valentines Day
  • Harvard Arts Medal Award for 2010
  • Free Ice Skating at the Allston Rink
  • Student Concert Event

Alumni Engagement
  • Colleges and Universities are extending the reach
    of their social networking efforts to include one
    of their most powerful resources, their Alumni
  • Through the use of social media Alumni can
    benefit in the areas of
  • Job placement
  • Collaboration with current students
  • Fundraising
  • Alumni Generated Content
  • Meeting with Alumni where they are at
  • Promoting Alumni Networks
  • Creating Mobile Reunions
  • Ref. 7

  • The University of Michigan uses Facebook as a
    mechanism to allow its 46,000 friends to connect
    with each other on various topics. The effort
    has been a particular success for incoming
    freshman to connect with each other.
  • The University of Michigan supports varying
    groups including one for each graduating
    class. Ref. 5

While the University of Michigan is one of the
largest in the nation, Facebook is helping them
create a sense of community within their populous.
Emergency Services and Notifications
  • We have all heard the horrific tales of on campus
    violence and shooting rampages. Just this week a
    professor at an Alabama college allegedly shot
    six of her colleagues, killing three.
  • Using text messages, twitter, and Facebook
    students and faculty can be immediately have an
    emergent situation brought to their attention.
    This type of information can be invaluable in a
    true emergency. With sprawling campuses and
    disconnected constituents, social media is the
    only mechanism to achieve speed of deliver and
    accuracy in information during emergency

Waterfalls AlertU emergency notification system
already enables colleges to send text messages to
students, faculty and staff in the event of a
campus emergency.  The system is integrated into
current emergency action plans quickly and
easily, enabling an additional communication
channel that delivers vital information to
registered users, students, faculty and staff at
colleges across the country (Feb, 2010). Ref. 6
  • Tufts University is now accepting YouTube videos
    from prospective applicants for admission
  • Approx 1000 of the 15000 applicants submitted
  • This is just new ways of Universities reaching
    out to the new waves of students

  • Yale has used YouTube as a marketing pitch for
    the school. Following the High School Musical
    theme they recently posted a video on YouTube
    called "That's Why I Chose Yale"

  • Social Media Marketing can help to increase Adult
    Student Recruitment
  • Many Universities are now set up on FaceBook,
    Twitter, MySpace and YouTube
  • Universities have links to their social media
    sites on their university pages
  • An Example Saint Leo University

  • Used by some universities to build online
    communities that allow current and future
    students to "interact, keep up with and explore
    the "world' of that particular university. Ex
    University of Phoenix

Higher Education
  • How large an impact are social media having on
    the way colleges and universities communicate
    with their various audiences (students,
    prospective students, alumni, etc.)?
  • Social media are starting to have a large impact
    with colleges and universities, but we are very
    early in the adoption curve. Admissions are the
    furthest along, and "student life" blogs, for
    lack of a better name, are the most prevalent and
    popular, for example the admissions blogs at MIT.
  • What are the disadvantages of using these tools
    in higher education?
  • The perceived disadvantages are that they take
    too much time, and may reveal "secrets" the
    institution does not want to have publicized. Of
    course everything takes time, but plenty of very
    busy people make time to blog. In reality, higher
    education administrators and other employees are
    just starting to realize blogs exist and may be a
    very effective communications tool for them. As
    for "revealing secrets," anyone - students,
    administrators, alumni, etc., can and will blog,
    anonymously if necessary. There are no secrets
  • What are the risks of NOT using these tools?
  • The main risk is falling behind in the adoption
    curve and not reaping the benefits. For example,
    if a desirable student is deciding between two
    colleges, and one has a number of blogs that
    better reveal what life at the school is like,
    that can only be positive. If the school seems
    like a good match, most likely the student will
    chose it, but if it's not a good match, better to
    find out quickly for all concerned.
  • What are the implications in terms of cost and
    other "bottom line" measures in higher education?
  • The only significant cost is time, and students
    and fervent alumni can sometimes do the blogging
    happily and not consider it work!
  • (Article online Social Media and Higher

  • Why is higher education uniquely suited for
    adoption of social media?
  • I'm not sure higher education is uniquely
    suited however it is extremely highly suited as
    education is based on the free flow of ideas and
    knowledge, and blogs and other social media
    facilitate that greatly.
  • How do you predict the use of social media in
    higher education will continue to evolve and
  • Expect to see enormous growth in four areas
  • a) Admissions blogs -- how can a potential
    student better understand what daily life would
    be like at that school other than reading blogs
    written by students currently there? There is no
    better way!
  • b) Alumni blogs -- fostering a sense of
    community with alumni is something higher
    educational institutions always strive to do, and
    blogs do this quite effectively. Quite bluntly,
    if former students view their relationship as a
    prior business relationship, i.e. "I paid X
    dollars for Y years of education and a degree,"
    that will harm alumni involvement AND donations.
  • c) Higher education employee blogs. Not a great
    name perhaps, but a catch-all phrase for all high
    ed employees blogging on their experiences,
    whether professors, administrators, or even
    janitors. Hey, my freshman year janitor was only
    slightly older than me and a good friend to most
    of us, like an older brother. He was also quite
    literate and intelligent. If he blogged on his
    experiences at Dartmouth, I would absolutely read
    them! Ditto for many of my professors.
  • Another big benefit for professors is the
    networking with other academics working in
    similar areas, whether it's researching the
    mating habits of the White-eared Hummingbird
    (Hylocharis leucotis - thanks Wikipedia) or
    working in a similarly obscure branch of
    mathematics. A blogger is very visible to anyone
    searching on their topic due to the search
    engines ranking bloggers highly.
  • d) Class blogs. For example, Delaney J. Kirk,
    PhD, Professor of Management at Drake University,
    ran an experimental class blog and had 100 of
    the students contribute to it in the form of
    contents, including some lively conversation.
    Compare that to a typical class where perhaps
    only 5-20 of the students maximum participate.
  • (Article online Social Media and Higher Education)

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  • Developed by a Vancouver-based company in 2006
  • Photo/video sharing website
  • Also allows users to blog

  • Update Your Social sites

  • Created by Jack Dorsey in 2006
  • Micro-blogging site
  • Allows users to make posts up to 140 characters
  • Comparable to text messaging but online
  • -- SenTomSeymour

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ref. 2
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Tweet This!
Ever had a problem with individual drinking at a
supposedly dry college sporting event?
Ever been worried about confronting them on your
own or why security doesnt notice them?
  • Enter Twitter - some colleges are publishing
    their twitter sites and text numbers as a way for
    fans to anonymously inform security at football
    games of individuals causing problems or drinking

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  • Keep up with bandsKeep in touch with friendsGet
    information on businessInstant messaging

What is Delicious ?
  • Is a social media Bookmarking website. Its
    primary purpose is to allow the users the
    capability to save and store bookmarks online.
    Furthermore, it also gives the users the
    capability to organise their bookmarks with tags
    or keywords making it a really useful tool
  • The social aspect kicks-in when the user is
    given the ability to follow other users bookmarks
    and also allow users to send or receive links
    from other users
  • http//

Potential uses for Delicious
  • Provides you with the ability of keeping the same
    set of bookmarks even though you maybe on a
    different computer
  • The ability to access your bookmarks from
    anywhere around the world so long as you have an
    internet connection
  • The bookmark list becomes an organised collection
    of resources
  • Its an excellent social bookmarking tool and
    enables you to develop a network and share
    bookmarks and information
  • It provides for an alternative search engine

What is Slideshare ?
  • Slideshare is an online tool that allows a user
    to upload and share your PowerPoint
    presentations, Word documents and Adobe PDF
    Portfolios on. The sharing can be done either
    publicly or privately and an audio or mp3
    soundtrack or narration can also be added to make
    the page a webinar. These slides can also be
    further complemented with YouTube feeds and
    community features such as tags, commenting
    capability, favorites listing and slidecasts can
    also be added.
  • http//

Academic uses for SlideShare
  • Disseminating lecture material for revision
  • Discuss lecture material using the comments
    feature to aid understanding
  • As a student assignment assessing virtual
    presentation skills
  • Find other presentations on your topic - save
    reinventing the wheel
  • Building up a body of resources over time on a
    particular topic
  • Drawing together conference / seminar materials
    using a common tag or keyword

What is a Podcast ?
  • A podcast is a series of digital media files
    (either audio or video) that are released
    episodically and downloaded through web
  • The mode of delivery differentiates podcasting
    from other means of accessing media files over
    the Internet, such as direct download, or
    streamed webcasting

Podcasts potential uses
  • Podcasts are an excellent resource for distance
    learning or self-paced learning
  • They provide excellent supplementary material for
    a class or topic
  • Research material and articles could be shared
  • Lecture material could be uploaded in updated
  • Classroom lectures can be replaced with podcasts
  • In acquiring student assessment and feedback
  • Podcasts are excellent resource for collecting
    field data
  • An excellent article covering Podcasting for
    Learning in Universities

  • Bebo, an acronym for "Blog early, blog often, is
    a social networking website, founded in January
  • It can be used in many countries including
    Ireland, Canada, the United States, the United
    Kingdom, New Zealand and Australia.
  • A Polish version was launched recently, which
    uses a different user database.
  • There are plans for French German and other
  • Founded by husband and wife Michael and Xochi
    Birch, Bebo had a major relaunch in July 2005.
  • It was bought by AOL on March 13, 2008 for
    850 m.
  • Bebo is similar to other social networking sites.
  • Each profile must include two specific modules, a
    comment section where other users can leave a
    message, and a list of the user's friends.
  • Users can select from many more modules to add.
  • By default, when an account is created the
    profile is private, which limits access to
    friends specifically added.
  • The user may select the "Public Profile" option
    so as the profile will still be visible to any
    other members of a school they may have joined.
  • Profiles may be personalized by a design template
    that is the background of the user's profile,
    known as a skin. (wiki)

Classroom Uses
  • File swapping
  • Blogs, wikis and podcasts
  • Early education to prevent social issues
  • Enhance course content
  • YouTube
  • Twitter or Facebook lesson plans

In the Classroom
  • City University of New York offers a graduate
    level class on using social media for news
    gathering Examples of social media uses are
    Twitter, FriendFeed, Scoopler and SearchMerge
  • Stanford University uses Facebook to showcase
    faculty and student work University of North
    Carolina at Chapel Hill uses YouTube to post
    helpful videos for students and faculty on its
    own YouTube Channel

In the Classroom
  • Georgia Southern University offers a course
    titled "Marketing Connections Facebook
    Beyond"The class teaches communication and
    networking skills.
  • Class covers how to use social media and teaches
    the value of communication with others by using
    online assignments using Twitter and Facebook.
  • Students are required to start a blog. The
    instructor Barbara Nixon keeps a blog on the
    class assignments and answers questions through
    her Twitter account.

Global Usage
Social Media Brings a Different Category of
Computing Users
  • Creaters --- make social content go.
  • Critics --- respond to content from others.
  • Collectors --- organize content for themselves or
    others using RSS feeds, tags, and voting sites
  • Joiners --- connect in social networks like
    Facebook, MySpace and
  • Spectators --- consume social content including
    blogs, user-generated video, podcasts, forums, or
  • Inactives --- neither create or consume social

  • Social Media is here to stay! As described in the
    preceding context the younger generations have
    embraced Twitter, Facebook, blogging and text
    messaging as norms within their communication
    expectation. Colleges and Universities that
    choose not to recognize this trend will find
    themselves further behind the recruiting and
    development curve. Those who embrace social
    media and integrate its capabilities into their
    everyday environment will realize significant

trends for the future of web
  • Your University Will Not Be The Same Institution

83 indicates job candidates are
  • 75 percent us LinkedIn more than once a month
  • 66 percent use Facebook
  • 45 percent use Google Reader
  • 28 percent use Twitter
  • 57 percent plan to spend more time maintaining a
    profile in an online social or professional

a social semantic web of objects and services
  • we are teaching the world to machines

Number of people who carry a mobile
communication device
Number of years it will take smart phones to
outsell desktops, notebooks and net-books
According to the E-Learning Guild Report
Mobile Learning makes up about 9.3 of the
overall training in an organization The content
that is specifically developed for mobile
learning is 13
So again, what is Mobile Learning?
It is the acquisition or modification of any
knowledge and skill through using mobile
technology, anywhere, anytime and results in the
modification of behavior
The phone is more than a just simple
communication device
Fueling the rapid increase in mobile learning is
the advent of more powerful telecommunication
The phone is more than a just simple
communication device
Fueling the rapid increase in mobile learning is
the advent of more powerful telecommunication
networks Networks now support a whole range of
data and internet access services
Mobile Learning at school
Duke University provided all incoming freshmen
with their own 20-gigabyte iPods
The advent of Mobile Learning is upon us
New devices having new features new
capabilities are appearing at an accelerated pace
Upside Learning Solutions Pvt. Ltd. E-mail info_at_upsidelearning
Images courtesy of
  1. Google Images, Accessed Feb. 14, 2010, via,
  2. Google Images, Accessed Feb. 14, 2010, via,
  3. Master News Media Publications, Accessed Feb. 14,
    2010, via, http//
  4. Harvard University, Accessed Feb. 14, 2010, via,
  5. Mashable, 10 Ways Universities Share Information
    Using Social Media, Accessed Feb. 14, 2010, via,
  6. Mobile Demystified, Accessed Feb. 14, 2010, via,
  7. Mashable, 10 Ways Universities Are Engaging
    Alumni Using Social Media Accessed, Feb. 14,
    2010, via, http//