UNESCO/IFLA Workshop on Development of Information Literacy through School Libraries in Southeast Asia 19-22 September 2005 - PowerPoint PPT Presentation

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UNESCO/IFLA Workshop on Development of Information Literacy through School Libraries in Southeast Asia 19-22 September 2005

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UNESCO/IFLA Workshop on Development of Information Literacy through School Libraries in Southeast Asia 19-22 September 2005 SWOT ANALYSIS What is SWOT ? – PowerPoint PPT presentation

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Title: UNESCO/IFLA Workshop on Development of Information Literacy through School Libraries in Southeast Asia 19-22 September 2005


1
UNESCO/IFLA Workshop onDevelopment of
Information Literacy through School Libraries in
Southeast Asia19-22 September 2005
  • SWOT ANALYSIS

2
What is SWOT ?
  • SWOT stands for
  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

3
What is SWOT ?
  • Strengths and weaknesses are internal factors
    they are generally within your control
  • Opportunities and threats are external factors
    you may not have control over them, but you can
    benefit by planning

4
Why SWOT ?
  • A simple framework used as a basis for generating
    options from a situation analysis
  • Concentrates on the issues that potentially have
    the most impact
  • Useful in early stages of planning when there is
    limited time to address a complex strategic
    situation

5
Why SWOT ?
  • Build upon the strengths
  • Address the weaknesses
  • Make use of opportunities
  • Beware of threats turn them into opportunities

6
Caution in Using SWOT
  • SWOT analysis can be subjective two people
    rarely come-up with the same final version of
    SWOT
  • TOWS analysis is similar to SWOT it simply
    looks at the negative factors first in order to
    turn them into positive factors
  • SWOT should be used as a guide, not a
    prescription

7
Conducting a SWOT Analysis
  • Be realistic about your strengths and weaknesses
  • Distinguish between where you are today, and
    where you could be in the future
  • Be specific, avoid grey areas
  • Keep your SWOT short and simple, avoid complexity
    and over analysis

8
Conducting a SWOT Analysis
  • Strengths
  • What advantages do you have?
  • What do you do well?
  • What resources do you have access to?

9
Conducting a SWOT Analysis
  • Weaknesses
  • What could you improve?
  • What do you do badly?
  • What should you avoid?

10
Conducting a SWOT Analysis
  • Opportunities
  • Where are the good opportunities facing you?
  • What interesting trends you are aware of?
  • What new products or services can be made use of?

11
Conducting a SWOT Analysis
  • Threats
  • Is there competition? What is your competition
    doing?
  • Are the requirements for jobs, products or
    services changing?
  • Is changing technology threatening your position?

12
Conducting a SWOT Analysis
Strengths 1. 2. 3. Weaknesses 1. 2. 3.
Opportunities 1. 2. 3. Threats 1. 2. 3.
13
Follow-Up
  • Using the information from the presentations on
    Monday, the ideas presented this morning, and
    your own knowledge and experience of your
    country,
  • Conduct a SWOT analysis for the development of
    information literacy education in your country
  • Use the forms provided
  • Transfer the main ideas to charts for sharing
    with others
  • Hand the forms to Secretariat for compilation
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