Agri-Sales Associates, Inc.

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Agri-Sales Associates, Inc.

• Get ready for RESULTS!

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Overview

• Mission - What we aim to do
• Origins - Why we do it
• Objectives - What are our goals
• Approach - How we go after them
• Action - Examples of what we do

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Our Mission

• Be the pace setting sales force in the farm and
  home markets.
• Represent ONLY quality companies with real growth
  potential, on an exclusive basis.
• Cover the widest range of customers with
  unparalleled ties to the market leaders.
• Be in the field - know the field - work the
  field.
• Maintain or exceed 15 annual growth.

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Origins
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Origins

• Agri-Sales Associates, Inc. was formed in 1976 by
  Jerry R. Bellar.
• His goal was to satisfy a pressing demand for
  high quality professional sales representation to
  what was then the agricultural, veterinary, farm
  store, hardware, and lawn and garden markets

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Origins

• Based in Nashville, TN ASAs home office is
  strategically situated within 500 miles of 80 of
  the US Population as well as the overwhelming
  majority of decision makers among our customers.
  
• From here we manage our nationwide information
  and sales network.

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Origins

• We have built our team from quality people within
  our industry. So you see, for usThe Farm and
  home market is not just our job,it is who we are.

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Origins

• It is estimated that it would cost a company
  roughly 4 Million Dollars to field and support
  the Sales team which we have in place today.

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Origins

• It is estimated that it would cost a company
  roughly 4 Million Dollars to field and support
  the Sales team which we have in place today.

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Objectives
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Objectives
The Market

• The markets we cover are Large, Diverse, and
  Highly Fragmented

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Objectives
The Market 8 to 10 Billion

• The Farm Store Market itself represents somewhere
  between 8 to 10 BILLION dollars of sales annually

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Objectives
100 Major Distributors

• This market is divided nationwide by roughly 100
  major Distributors

8 to 10 Billion
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Objectives
100 Major Distributors

• This market is divided nationwide by roughly 100
  major Distributors
• Who serve roughly 35,000 Dealers in every corner
  of the country

35,000 Dealers
8 to 10 Billion
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Objectives
100 Major Distributors

• These customers are further divided into many
  different types
• Traditional Farm Stores
• Chain Farm Stores
• Co-Ops
• Buying Group Members
• Hardware Stores
• Lawn Garden Stores
• Pet Stores
• Mass Merchants
• Producers
• Etc..

Traditional Farm Stores
Chain Farm Stores
Co-Ops
Hardware
Lawn Garden
Pet Stores
Mass Merchants
Buying Groups
Producers
35,000 Dealers
8 to 10 Billion
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Objectives
100 Major Distributors

One Salesforce ASA

• What ASA does for you is to provide a turn key
  professional sales team to this entire
  marketplace with the benefit of the countless
  years of experience in the field, and our highly
  envied close customer relationships.

Traditional Farm Stores
Chain Farm Stores
Co-Ops
Hardware
Lawn Garden
Pet Stores
Mass Merchants
Buying Groups
Producers
35,000 Dealers
8 to 10 Billion
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Approach
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Approach

• ASA is capable of delivering for you a market
  approach which simply cannot be matched by anyone
  else!

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Approach

• 26 years of experience means that we wont be
  learning to shave on your face. We have been
  around and seen nearly every pitfall and
  opportunity this market offers, and we bring this
  to you on day one of our relationship.

26 years Experience
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Approach

• We have proactively accumulated a phenomenal
  wealth of inside industry information. We know
  whom to talk to, what they are looking for, and
  how to deliver it to them.

26 years Experience
Industry Knowledge
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Approach

• More importantly, the customers also know us
  because we have been valued business partners
  with them over the years. Beyond simply having
  a good rapport, we have a reputation for
  bringing them high quality goods, helping to them
  sell, and adding profits to their bottom line.

26 years Experience
Industry Knowledge
Constant Customer Contact
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Approach

• The reason we enjoy this kind of inside industry
  track is quite simply our sales force. We have
  the BEST sales people you will find in this
  industry. From California to Maine, Florida to
  Oregon, our carefully selected team is on the
  track of sales day in and day out.

Quality Sales Team
26 years Experience
Industry Knowledge
Constant Customer Contact
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Approach

• All told the average sales employee will cost you
  130,000 to 150,000 before they make their first
  sale.At ASA we stand on our reputation because
  you do not pay unless we produce sales, and what
  you do pay is a prenegotiated percentage.For
  most companies there is no more cost effective
  way to generate sales than this

Quality Sales Team
Cost Effective Sales
26 years Experience
Industry Knowledge
Constant Customer Contact
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Approach

• What is more, having had a salesforce in the
  field selling multiple lines for so many years,
  we have gained exposure to multiple markets.You
  reap the benefits of a consolidated sales
  approach across all the markets in which your
  product is viable

Quality Sales Team
Cost Effective Sales
Broad Market Reach
26 years Experience
Industry Knowledge
Constant Customer Contact
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Approach

• With all of the industries we serve we will give
  your product unparalleled exposure. At 300
  Trade shows per year you will find ASA
  salespeople working the crowds, meeting the
  players, and bringing in business for our chosen
  vendors. Unless you just want to travel and work
  all those shows, perhaps you should let our team
  do it for you.

300 Trade shows Per Year
Quality Sales Team
Cost Effective Sales
Broad Market Reach
26 years Experience
Industry Knowledge
Constant Customer Contact
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Approach

• The best part is that all of these activities are
  centrally managed at our home office. You have
  one phone number to call to get answers and to
  plan for results.All of our product training,
  sales support, strategic planning, and decision
  making is done in one place, which means you can
  spend your time doing what you do best.Which is
  making great products for us to sell

Centralized Management
300 Trade shows Per Year
Quality Sales Team
Cost Effective Sales
Broad Market Reach
26 years Experience
Industry Knowledge
Constant Customer Contact
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Approach
CRM Web/IT

• Literally on top of all of this is a brand new
  initiative unheard of by any other rep group. We
  are leveraging our existing information
  technology, and customer databases to create one
  of the most powerful Customer Relationship
  Management systems in our industry. You will
  benefit from nearly instant web based reports,
  access to broadcast ePromotions, and generally
  the most up to date sales technology available
  today.

Centralized Management
300 Trade shows Per Year
Quality Sales Team
Cost Effective Sales
Broad Market Reach
26 years Experience
Industry Knowledge
Constant Customer Contact
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Approach
CRM Web/IT
ASA Active Sales Approach

• It is this Active Sales Approach which allows us
  to product the consistent and dependable results
  we have for almost three decades.
• It is this approach which we can put to work for
  you, immediately.

Centralized Management
300 Trade shows Per Year
Quality Sales Team
Cost Effective Sales
Broad Market Reach
26 years Experience
Industry Knowledge
Constant Customer Contact
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Action

• As a single unified sales force covering a wide
  array of markets we are especially focused on
  applying our Active Sales Approach to a nucleus
  of the best customers in the industry

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Action
Key Targeted Customers
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Action
Key Targeted Customers
Following a time tested formula we spend extra
time focusing our efforts on the highest value
subset of the markets we serve.

• 5,000 Dealers
• 400 Distributors
• 40 Ethical Distributors

• Feedlots feeding out 10,000 head
• Dairies servicing 200 head
• 100 integrated hog operations

This subset represents nearly 80 of the business
in the marketplace
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Action

• In Tennessee Alone we actively service the
  following high value distribution customers with
  frequent and regular personal sales calls.

Key Targeted Customers

• Tractor Supply Corporation
• Orgill Brothers
• Memphis Serum
• American Feed Farm
• Tennessee Farmers Coop
• Allen Supply

• House Hansen Hardware
• Wallace Hardware
• Pet Care Warehouse
• Wheatbelt Stores
• Midstates Stores

• By actively working with these and other
  distributors as well as with their own
  salespeople we are able to create the vital
  critical mass of attention needed to drive your
  product through the dealer sales channel to the
  consumer

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Agri-Sales Associates, Inc.
Your choice for resultsNationwide