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Agri-Sales Associates, Inc.

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Title: Agri-Sales Associates, Inc. Author: David Simmons Last modified by: David Simmons Created Date: 6/17/2002 7:06:02 PM Document presentation format – PowerPoint PPT presentation

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Title: Agri-Sales Associates, Inc.


1
Agri-Sales Associates, Inc.
  • Get ready for RESULTS!

2
Overview
  • Mission - What we aim to do
  • Origins - Why we do it
  • Objectives - What are our goals
  • Approach - How we go after them
  • Action - Examples of what we do

3
Our Mission
  • Be the pace setting sales force in the farm and
    home markets.
  • Represent ONLY quality companies with real growth
    potential, on an exclusive basis.
  • Cover the widest range of customers with
    unparalleled ties to the market leaders.
  • Be in the field - know the field - work the
    field.
  • Maintain or exceed 15 annual growth.

4
Origins
5
Origins
  • Agri-Sales Associates, Inc. was formed in 1976 by
    Jerry R. Bellar.
  • His goal was to satisfy a pressing demand for
    high quality professional sales representation to
    what was then the agricultural, veterinary, farm
    store, hardware, and lawn and garden markets

6
Origins
  • Based in Nashville, TN ASAs home office is
    strategically situated within 500 miles of 80 of
    the US Population as well as the overwhelming
    majority of decision makers among our customers.
  • From here we manage our nationwide information
    and sales network.

7
Origins
  • We have built our team from quality people within
    our industry. So you see, for us The Farm and
    home market is not just our job, it is who we are.

8
Origins
  • It is estimated that it would cost a company
    roughly 4 Million Dollars to field and support
    the Sales team which we have in place today.

9
Origins
  • It is estimated that it would cost a company
    roughly 4 Million Dollars to field and support
    the Sales team which we have in place today.

10
Objectives
11
Objectives
The Market
  • The markets we cover are Large, Diverse, and
    Highly Fragmented

12
Objectives
The Market 8 to 10 Billion
  • The Farm Store Market itself represents somewhere
    between 8 to 10 BILLION dollars of sales annually

13
Objectives
100 Major Distributors
  • This market is divided nationwide by roughly 100
    major Distributors

8 to 10 Billion
14
Objectives
100 Major Distributors
  • This market is divided nationwide by roughly 100
    major Distributors
  • Who serve roughly 35,000 Dealers in every corner
    of the country

35,000 Dealers
8 to 10 Billion
15
Objectives
100 Major Distributors
  • These customers are further divided into many
    different types
  • Traditional Farm Stores
  • Chain Farm Stores
  • Co-Ops
  • Buying Group Members
  • Hardware Stores
  • Lawn Garden Stores
  • Pet Stores
  • Mass Merchants
  • Producers
  • Etc..

Traditional Farm Stores
Chain Farm Stores
Co-Ops
Hardware
Lawn Garden
Pet Stores
Mass Merchants
Buying Groups
Producers
35,000 Dealers
8 to 10 Billion
16
Objectives
100 Major Distributors

One Salesforce ASA
  • What ASA does for you is to provide a turn key
    professional sales team to this entire
    marketplace with the benefit of the countless
    years of experience in the field, and our highly
    envied close customer relationships.

Traditional Farm Stores
Chain Farm Stores
Co-Ops
Hardware
Lawn Garden
Pet Stores
Mass Merchants
Buying Groups
Producers
35,000 Dealers
8 to 10 Billion
17
Approach
18
Approach
  • ASA is capable of delivering for you a market
    approach which simply cannot be matched by anyone
    else!

19
Approach
  • 26 years of experience means that we wont be
    learning to shave on your face. We have been
    around and seen nearly every pitfall and
    opportunity this market offers, and we bring this
    to you on day one of our relationship.

26 years Experience
20
Approach
  • We have proactively accumulated a phenomenal
    wealth of inside industry information. We know
    whom to talk to, what they are looking for, and
    how to deliver it to them.

26 years Experience
Industry Knowledge
21
Approach
  • More importantly, the customers also know us
    because we have been valued business partners
    with them over the years. Beyond simply having
    a good rapport, we have a reputation for
    bringing them high quality goods, helping to them
    sell, and adding profits to their bottom line.

26 years Experience
Industry Knowledge
Constant Customer Contact
22
Approach
  • The reason we enjoy this kind of inside industry
    track is quite simply our sales force. We have
    the BEST sales people you will find in this
    industry. From California to Maine, Florida to
    Oregon, our carefully selected team is on the
    track of sales day in and day out.

Quality Sales Team
26 years Experience
Industry Knowledge
Constant Customer Contact
23
Approach
  • All told the average sales employee will cost you
    130,000 to 150,000 before they make their first
    sale. At ASA we stand on our reputation because
    you do not pay unless we produce sales, and what
    you do pay is a prenegotiated percentage. For
    most companies there is no more cost effective
    way to generate sales than this

Quality Sales Team
Cost Effective Sales
26 years Experience
Industry Knowledge
Constant Customer Contact
24
Approach
  • What is more, having had a salesforce in the
    field selling multiple lines for so many years,
    we have gained exposure to multiple markets. You
    reap the benefits of a consolidated sales
    approach across all the markets in which your
    product is viable

Quality Sales Team
Cost Effective Sales
Broad Market Reach
26 years Experience
Industry Knowledge
Constant Customer Contact
25
Approach
  • With all of the industries we serve we will give
    your product unparalleled exposure. At 300
    Trade shows per year you will find ASA
    salespeople working the crowds, meeting the
    players, and bringing in business for our chosen
    vendors. Unless you just want to travel and work
    all those shows, perhaps you should let our team
    do it for you.

300 Trade shows Per Year
Quality Sales Team
Cost Effective Sales
Broad Market Reach
26 years Experience
Industry Knowledge
Constant Customer Contact
26
Approach
  • The best part is that all of these activities are
    centrally managed at our home office. You have
    one phone number to call to get answers and to
    plan for results. All of our product training,
    sales support, strategic planning, and decision
    making is done in one place, which means you can
    spend your time doing what you do best. Which is
    making great products for us to sell

Centralized Management
300 Trade shows Per Year
Quality Sales Team
Cost Effective Sales
Broad Market Reach
26 years Experience
Industry Knowledge
Constant Customer Contact
27
Approach
CRM Web/IT
  • Literally on top of all of this is a brand new
    initiative unheard of by any other rep group. We
    are leveraging our existing information
    technology, and customer databases to create one
    of the most powerful Customer Relationship
    Management systems in our industry. You will
    benefit from nearly instant web based reports,
    access to broadcast ePromotions, and generally
    the most up to date sales technology available
    today.

Centralized Management
300 Trade shows Per Year
Quality Sales Team
Cost Effective Sales
Broad Market Reach
26 years Experience
Industry Knowledge
Constant Customer Contact
28
Approach
CRM Web/IT
ASA Active Sales Approach
  • It is this Active Sales Approach which allows us
    to product the consistent and dependable results
    we have for almost three decades.
  • It is this approach which we can put to work for
    you, immediately.

Centralized Management
300 Trade shows Per Year
Quality Sales Team
Cost Effective Sales
Broad Market Reach
26 years Experience
Industry Knowledge
Constant Customer Contact
29
Action
  • As a single unified sales force covering a wide
    array of markets we are especially focused on
    applying our Active Sales Approach to a nucleus
    of the best customers in the industry

30
Action
Key Targeted Customers
31
Action
Key Targeted Customers
Following a time tested formula we spend extra
time focusing our efforts on the highest value
subset of the markets we serve.
  • 5,000 Dealers
  • 400 Distributors
  • 40 Ethical Distributors
  • Feedlots feeding out 10,000 head
  • Dairies servicing 200 head
  • 100 integrated hog operations

This subset represents nearly 80 of the business
in the marketplace
32
Action
  • In Tennessee Alone we actively service the
    following high value distribution customers with
    frequent and regular personal sales calls.

Key Targeted Customers
  • Tractor Supply Corporation
  • Orgill Brothers
  • Memphis Serum
  • American Feed Farm
  • Tennessee Farmers Coop
  • Allen Supply
  • House Hansen Hardware
  • Wallace Hardware
  • Pet Care Warehouse
  • Wheatbelt Stores
  • Midstates Stores
  • By actively working with these and other
    distributors as well as with their own
    salespeople we are able to create the vital
    critical mass of attention needed to drive your
    product through the dealer sales channel to the
    consumer

33
Agri-Sales Associates, Inc.
Your choice for results Nationwide
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