Olivia Knight-Adams, Greener Living Project Coordinator, Lizzie Bone, Research Manager and Charlotte Bonner, Green Impact Project Officer, NUS

1
Behaviour Change in Practice Outputs, Outcomes
and Future Opportunities

• Olivia Knight-Adams, Greener Living Project
  Coordinator, Lizzie Bone, Research Manager and
  Charlotte Bonner, Green Impact Project Officer,
  NUS
• Keith Pitcher, Director of Sustainability,
  University of Nottingham
• Graham Peterson, UCU Environment Co-ordinator,
  South Thames College

2
Workshop Structure

• Degrees Cooler
• Overview
• Interventions, approach success factors
• Recommendations
• Green Impact
• Engaging champions, expanding their reach and
  maintaining momentum
• FE Testimonial
• Monitoring and Evaluating Pro-Environmental
  Schemes
• Measuring behavioural change
• Defining scope 3 emissions
• HE Testimonial
• Discussion and debate

3
Degrees Cooler Overview

• 3 inter-related projects
• 4 behaviours
• 20 universities
• Resource support GLAs
• 2 year project ME

4
Interventions and approach

• Package of interventions
• Normalise sustainable behaviour
• Making it easy
• Positive tailored communication
• Collaboration
• Share good practice

5
Engaging individuals and groups through
participation peer to peer communication

• Link into existing social networks
• Targeted messaging
• Not just usual suspects

6
Enabling change by providing people with
facilities information to make the right
choices

• Making it easy
• Appropriate information
• Legitimise participation

7
Encouraging and Incentivising People

• Make it desirable, fun positive
• Encourage healthy competition

• Reward recognise
• Normalise messaging

8
Exemplifying Leading by example

• Actively share good practice
• Bottom up action-middle management-top down
  support

9
Recommendations

• Understand your audience-appropriate messenger
• Quantifiable and varied interventions
• Importance of efficacy / being part of something
  bigger/special
• Encourage competition, collaboration, sharing of
  good practice
• Regular feedback on performance at all levels
• Make it easy, celebrate successes, and adopt
  positive approach

10
Green Impact

• 19 Degrees Cooler Universities
• 16 extra universities and colleges
• 600 teams taking part
• 20,000 staff members involved
• Encourages and legitimises environmental change
  at a local level

11
Provides support
12
(No Transcript)
13
Permission and Efficacy
14
Collaboration
15
Celebration and Positivity
16
FE Testimonial

• Graham Petersen, UCU Environment Co-ordinator
• South Thames College
• How FE is currently tackling environmental
  engagement with both staff and students

17
Monitoring and Evaluating Pro-Environmental
Schemes

• Impact Analysis
• Measuring Behaviour Change
• Quantitative survey (c. 15,000 respondents)
• Time stamped information
• Habit change matrices (ABR)
• Understanding of qualitative depth

18
Environmental Research for universities

• How will you define your scope 3 HEFCE emissions?
• What do your students (and staff) do?
• How do they do it?
• What do they think about it?
• How can you make the most impact?
• Understand more about your students (and staff )
  to inform your next steps in reducing your scope
  1 and scope 2 targets within the sector, and
  understanding the scope 3 travel of students.

19
HE Testimonial

• Keith Pitcher, Director of Sustainability
• University of Nottingham
• The Environmental Research Package, its
  methodology and impacts

20
Objectives consolidation
Overall objective How do we engage with students
to encourage long term behaviour change? With a
longitudinal view
1.0 What are current attitudes towards the
environment at UoN? Baseline segmentation by
student type
2.0 What are the current student environmental
behaviours? In accommodation, on campus, drivers
and barriers, to what extent do students connect
personal behaviours with climate change?
3.0 Communications What are effective ways of
messaging students? What types of messages
endure? Who are the best points of contacts? What
are the best media e.g. smart phone apps? What is
the best way to disseminate information from
research, amongst students, amongst staff
All with future facing elements
4.0 What are student reactions to existing
pro-environmental initiatives? What, if any, are
the stated effects of these initiatives? What, if
anything, is the level of engagement with these
initiatives? What, if any, are the perceived
barriers to pro-environmental behaviours?
5.0 What are the unmet needs at UoN? What, if
anything, would encourage students to conduct
pro-environmental behaviours?
21
The majority of students already take part in
some sustainable actions
Research conducted at UoN October / November
2010, n932
Q8. Which of the following actions do you already
take part in at university?
22
High awareness of environmental terms,
opportunity exists to educate on some.
Q12 What, if anything, do you understand of the
following terms?
Research conducted at UoN October / November
2010, n932
23
Little differentiation between university and SU
communications
Q20. How relevant, if at all, are these same
sources at University of Nottingham to you
personally?
Research conducted at UoN October / November
2010, n932
24
Sustainability - ESD

• Sustainability part of Universitys Strategic
  Plan
• ESD a TL requirement
• Participation in HEAs Green Academy
• Business plan
• Curricula review
• Teaching in courses
• Nottingham Advantage Award
• NUSSL research outcomes provided an essential
  contribution to this agenda
• Carbon Management Plan

25
Discussion and Debate

• How positive behaviour change programmes have had
  impact within your institution
• Any challenges youve faced?
• Any success stories?
• How research has supported your work
• Any other questions!

26
How to get involved in future

• Green Impact Universities and Colleges
• Environmental Research Package
• Student Switch Off
• Green Impact Students Unions
• Contact us
• Olivia Knight-Adams, olivia.knight-adams_at_nus.org.u
  k
• Lizzie Bone, ebone_at_nussl.co.uk
• Charlotte Bonner, cbonner_at_nussl.co.uk
• Graham Peterson, gpetersen_at_ucu.org.uk
• Keith Pitcher, keith.pitcher_at_nottingham.ac.uk
• www.nus.org.uk/greener