Title: a marketing view of sustainable development efficiency of insulation
1 a marketing view of sustainable
development efficiency of insulation
Saint-Gobain Isover creates efficient insulation
solutions to provide safe comfort for all users
and protect the environment.
21/ INTERACTIVE Values
- Environmental challenges are interactive
Climate change, Saving rare resources
Responsable attitude, waste managment,.
Security of energy procurement,. Quality of
living ( indoor environment)
3 INSULATION and CLIMATE CHANGE
Urgent ! Efficient and quick results wanted !
- 1/ Climate change major issue for tomorrow
Greenhouse gases increasing of emission
X X
CO2 as major part of Greenhouse gases
X X
Burning of fossil materials for Energy
Needing for more Energy
Buildings 40 of Energy consumption in Europe
Security of procurement
Mainly old existing buildings
Energy and climate change CO2 challenged !
4INTERACTIVE Values
- Environmental challenges are interactive
- Sustainable solutions are interactive
5Sustainable development mixing benefits
Equitable
Economy
Social
Sustainable development
Sustainable
Long term
Environment
6INTERACTIVE Values
- Environmental challenges are interactive
- Sustainable development is interactive
- Sustainable solutions give interactive benefits
(Win / Win positions )
72/ ACTORS and DECIDERS have their
own perceived values
8Final choice
additional value ? decisive impact ?
Environment
Cost efficiency
Values
Decision process
Emotion
Reason
media
experience
Left brain read words Right brain can see
colors
April 27, 2014
93 / SELLING solutions and projects INVOLVING
actors and deciders
- Efficiency , perceived results, quick return
Future Next generation Planet
Perceived advantages Financial interest
Family comfort
The future now
103 / SELLING solutions INVOLVING actors and
deciders
- Efficiency , perceived results, quick return
- Combined solutions for Win / Win benefits
11 - Insulation key to Energy Efficiency
-
No competition on solutions
3rd efficient use of fossil energy sources
TRIAS ENERGETICA
2nd use renewable energy sources
1st minimise energy loss
Decreasing the need of energy is the first step
123 / SELLING solutions INVOLVING actors and
deciders
- Efficiency , perceived results, quick return
- Combined solutions for Win / Win benefits
- Sexy offer honey better than acid
Greater comfort in residential and working spaces
thermal atmosphere, acoustic, hygrometric, air
quality
13Process of decision
- Insulation is good for the planet climate
change - Insulation and resources
- Life cycle analysis
- Insulation bring a better quality of life
- Insulation is comfort
- Insulation is self financing
- Global / individual
- Insulation creates new jobs Renovation
potential - Insulation is a win win action
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15EFFICIENCY
- Insulation swift and radical decrease of CO2
Significant and quick response
16European potential
- Insulation swift and radical decrease of CO2
- Europe (25) Eurima/Ecofys study
460 million tonnes of CO2 could be saved by
insulation, 3.3 million barrels of oil a day is
the possible equivalent of CO2 savings by
2036 through the insulation of all existing
buildings
Existing potential
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18SUSTAINABLE VALUES
19Lifecycle of glass wool 1
Raw material Basically it is sand and up to 80
recycled glass.
Production Melting and fiber forming In average
the energy needed for production and transport is
compensated in less than 6 months.
Transport 75 storage and transport savings due
to high compressibility of the lightweight
product rolls. Compression rates up to 81
Out of 1m³ raw material we produce 150m³ glass
wool insulation products
18,9 m³
18,8 m³
1 150
20Lifecycle of glass wool 2
Utilization 6 tons CO2 savings per year through
one tone installed glass wool.
Installation Glass wool is safe and easy to
install. Straight off the roll onto the wall. Not
classified as carcinogenic under Directive
97/69/EU of the European Commission
Reuse recycling Isover glass wool is a mineral
product and is free of propellants and
pesticides, chemically neutral, non combustible
and free of flame-retardant and free of ground
water-polluting chemicals. Multi-purpose,
reusable, recyclable.
0,8 t CO2 caused by production of 1 t glass wool
6 t CO2 savings in one year by 1 t glass wool
In 50 years the CO2 caused by production will be
compensated 100 times.
21 Environment Life Cycle Analysis contribution
- Global efficiency positive balance (L C A on
50 years) - IBR 200 mm CO2 emissions (on LCA) 2,9 Kg
C02 - CO2 savings per year 5,1 Kg C02 / year
- CO2 savings on 50 years 255 kg CO2
- Ratio 88
- high efficiency GR 32 100 mm
- CO2 emissions (on LCA) 3,5 Kg C02
- CO2 savings per year 7 Kg C02 / year
- CO2 savings on 50 years 350 kg CO2
- Ratio 100
-
Total used primary energy 121 MJ /m2 ( 50
years) saved prim ener 15 579 MJ
(return 6 months)
(return 6 months)
22 - Environment
PLUS
- Durable material
- No using rare resource
- Compression
- Recycling
- Waste management ( plants and building sites)
-
-
-
23 2- Social
- Indoor comfort for all people
- Energy precarity (fuel poverty)
- Jobs creation
- Safety and easy installation
- Health and safety caring (LCA)
24 2- Economy exclusive self financing comfort
- Cost-effectiveness Ecofys VI / Eurima study E
U 25 -
-
Technical potential (all buildings)
22 (2010) 39 (2030)
70
35 to 52
Study 2003
115 billion/ Y
270 Billion/Y
151 Billion/ Y
11
Every you invest in insulation You
can get 5
back Within 30 ans (return 5 Y)
Return 2,73 Y
Return 4,28 Y
5
25 exclusive self financing comfort
- Insulation by Isover Saving energy by Saving
Money -
-
EXaMPLE 1 French study for new house to be built
M3 type with floor and garage, climatic Zone H1,
Surface 115,6 m2.
Non isolée Isolée
RT 2005
loosings
2,269 W/m2.K 0,426
W/m2.K Heat consumptions 62
031 kWh 7 413
kWh Release CO2
4,1 tonnes 2,3
tonnes Heating costs
1 935 euros 231
euros
Comparing to nos insulated house 5,3 time less
loosings,8,4 time less heat consumption, 6,1
time less CO2 release.
Source Etude bureau détudes Tribu 2005 France.
26exclusive self financing comfort
- Insulation by Isover Saving energy by Saving
Money -
-
EXAMPLE 2 Single family house (building 1960
Pettenbach Austria)
Before
After
Annual heating cost 2 700
euros
200 euros
27exclusive self financing comfort
- Insulation by Isover Saving energy by Saving
Money -
-
. EXAMPLE 3 Multifamily building, 7 flats on 3
levels, Renovation in Switzerland (Building 1960
Männedorf) according to Minergie program data
Normes nationales Suisses Standard
Minergie
Needing of energy for Heating 164
kWh/m2/Y 70,8
kWh/m2/Y Annual energy cost
4 035 euros
1 735 euros
28 other economics
PLUS
- Durable solutions
- Property value creation
- Creation of jobs
29 Renovation the key
- Renovation of existing Builings
-
Radical decrease of CO2
More comfort for all people
RENOVATION
Less energy precarity
Value of Buildings
Jobs creation
Key for sustainable development
30Summerizing
Insulation with ISOVER Saving your money,
Better comfort for your family,
Protecting our planet
the future now ! aujourd'hui pour demain
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