(PJJ) LEADERSHIP COMMUNICATION (KOM 3364)

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(PJJ) LEADERSHIP COMMUNICATION(KOM 3364)

• Hi Meeting 2
• Dr Zulhamri Abdullah (PhD, Cardiff, UK)
• Timbalan Pengarah
• Pusat Inovasi Keusahawanan Pembangunan Pelajar
• Pensyarah Kanan
• Jabatan Komunikasi, FBMK
• UNIVERSITI PUTRA MALAYSIA

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Knowing You, Knowing Me

• Academic

• Professional

• BA in Public Relations (UKM)
• Master in Organisational Communication (UPM)
• PhD in Professionalisation of Public Relations
  (Cardiff, UK)
• Senior Lecturer in Corporate Communication,
• University Putra Malaysia

• Deputy Director,
• Centre of Co-curriculum, UPM
• Council Member,
• Institute of Public Relations Malaysia.
• Member ,
• European Public Relations Education Research
  Association, Germany.
• Member,
• International Association of Corporate Marketing
  Studies, United Kingdom

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CONTACT DETAIL

• Consultation hours TUE 2.00-5.00PM (preferably
  by appointment)
• Room no B 029, Jab Kom, FBMK
• Room TP Pusat Inovasi (often here)
• TEL [phone] / 8525
• EMAIL zulhamri_at_fbmk.upm.edu.my
• WEBSITE www.fbmk.upm.edu.my/drzulhamri

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EVALUATION (PJJ)

• Assignment 1 20
• Assignment 2 30
• MID TERM EXAM 20
• FINAL EXAM 30
• Note Attendance is compulsory (80 requirement)

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EXAMINATION

• MID-TERM EXAM
• OBJECTIVE/SUBJECTIVE
• FINAL EXAM
• OBJECTIVE/SUBJECTIVE
• Recall questions multiple choices true false
• The question based on understanding, reasoning,
  application, and synthesis.
• General knowledge is strongly needed

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OBJEKTIF KURSUS

• 1. menerangkan konsep dan fungsi komunikasi
  kepemimpinan dalam sesebuah organisasi.
• 2. menerangkan kepentingan ciri-ciri komunikasi
  kepemimpinan dari segi penyeliaan, pelatihan, dan
  karisma.
• 3. menjustifikasikan strategi komunikasi
  kepemimpinan yang berkesan dalam organisasi.

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SINOPSIS

• Kursus ini membincangkan konsep, teori dan fungsi
  komunikasi kepemimpinan dalam organisasi gaya
  kepemimpinan kepemimpinan berkarisma 
  komunikasi pelatihan kepelbagaian organisasi
  teknologi komunikasi strategi komunikasi
  kepemimpinan dan cabaran dalam kepemimpinan.

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CONTENT OF COURSE

• 1. Concept, theory and functions of leadership
  communication
•  
• 2. Organizational theories a perspective of
  leadership
•  
• 3. Leadership styles
•  
• 4. Executive coaching
• 5. Leaders as change agents

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• 6. Managing leadership communication strategy
• 7. Building and Leading High-Performing Teams
• 8. Strategic Internal Communication
• 9. Strategic External Relations
•  
• 10. Emotional Intelligence Cultural Literacy
•  

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6 Managing leadership communication strategy

• Establish a clear communication purpose
• To inform transferring facts, data, or
  information
• To persuade convincing clients to do something
• To instruct instructing clients in a process
• Develop your communication strategy
• Effective communication requires a communication
  strategy
• Analyze your audiences
• Who is your primary audience? What do they
  expect? How do they feel?

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Using the Communication Strategy Framework
Strategic Objectives
Timing
Spokesperson
Feedback
Media/ forum
Messages
Audience
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7 Building and Leading High-Performing Teams

• Building an effective team
• Establishing team work processes
• Managing the people side of teams
• Handling team issues and conflict
• Helping virtual teams succeed

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Katzenbach and Smiths Team Basics
Source Katzenbach, J. R. and Smith, D. K.,
(1993). The Wisdom of Teams, Boston Harvard
Business School Press.
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8 Strategic Internal Communication

• Educate employees in the company vision and
  strategic goals
• Motivate support for companys strategy
• Encourage higher performance and discretionary
  effort
• Limit misunderstandings that may damage
  productivity
• Align employees behind companys strategic
  objectives and position them to help achieve them
  

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Strategic Employee Communication Model
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9 Strategic External Relations

• Developing an external relations strategy
• Building a positive corporate image
• Working with the news media
• Handling crisis communications

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Analyzing Stakeholders
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10 Emotional Intelligence Cultural Literacy

• Emotional Intelligence is the ability to identify
  and manage emotions in ourselves and in others.
• Understanding emotional intelligence (EI)
• Appreciating personality differences
• Improving interactive skills, such as
• Non-verbal communication
• Listening ability
• Effective delivery of feedback
• Developing an approach to cultural literacy
• Defining culture
• Using a cultural variables framework

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Using a Framework of Cultural Variables Helps
Distinguish the Major Cultural Differences
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References

• Textbook
•  Barrett, Deborah J. (2006). Leadership
  communication. Boston McGraw-Hill Irwin.
• 2. Chemers, Martin M Ayman, Roya. (1993).
  Leadership theory and research Perspectives and
  directions. San Diego Academic Press, Inc.
• 3. Dubrin, Andrew. J. (2004). Leadership
  Research findings, practice and skills. New York
  Houghton Mifflin Co.
• 4. Hassan, Abdullah Mohd, Ainon. (1998).
  Komunikasi untuk pemimpin. Kuala Lumpur Utusan
  Publication.
• 5. Witherspoon, Patrick D. (1997). Communicating
  leadership An organisational perspective.
  Boston Allyn and Bacon.
• 6. Zulhamri Abdullah. (2007). International
  Corporate Communication. Kuala Lumpur Prentice
  Hall.

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DESCRIPTION OF ASSIGNMENTS

• Pelajar diminta membuat tugasan akademik mengenai
  Komunikasi Kepemimpinan berdasarkan deskripsi
  tajuk berikut
• Pilih SATU tajuk sahaja.
• Tajuk 1
• How to become a good leader? A communication
  perspective.
•  
• ATAU
•  
• Tajuk 2
• The importance of executive coaching Improving
  organisational excellence
•  
• ATAU
•  
• Tajuk 3
• Building and leading high-performing teams in a
  service corporation
•  
•  

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• Nota
•  
• Tugasan ini hendaklah dilakukan secara individu.
•  
• Setiap tugasan bertulis mestilah tidak lebih
  daripada 10 muka surat sahaja.
•  
• Tugasan yang dibuat mestilah mengandungi
  sekurang-kurangkannya 5 buku rujukan, artikel
  jurnal dan/atau rujukan yang berkaitan.
• Sila rujuk Piagam Tugasan di laman web
  pensyarah www.fbmk.upm.edu.my/drzulhamri bagi
  menyempurnakan tugasan yang cemerlang
•  
• Tugasan 1 mestilah diserahkan pada 30 Januari
  2008. Markah akan ditolak jika kelewatan
  menghantar tugasan.

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DESCRIPTION OF ASSIGNMENTS

• TUGASAN 2 (30)
• Anda adalah seorang pegawai kanan yang sedang
  berkhidmat di Unit Strategi Komunikasi di
  sesebuah organisasi berorientasikan perkhidmatan.
  Anda diminta oleh majikan untuk menjayakan kempen
  keselamatan jalan raya.
• Sila jawab soalan-soalan berikut
• Apakah fungsi, peranan dan tugas seorang pemimpin
  dalam menjayakan kempen tersebut?
• Apakah gaya kepemimpinan yang perlu dipamerkan
  untuk menjayakan kempen tersebut?
• Berdasarkan teori kepemimpinan, bincang dan
  aplikasikan satu teori kepemimpinan bagi
  menjayakan kempen tersebut?

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• Nota
• Tugasan ini hendaklah dilakukan secara individu.
•  
• Setiap tugasan bertulis mestilah tidak lebih
  daripada 15 muka surat sahaja.
•  
• Tugasan yang dibuat mestilah mengandungi
  sekurang-kurangkannya 10 buku rujukan, artikel
  jurnal dan/atau rujukan yang berkaitan.
• Sila rujuk Piagam Tugasan di laman web
  pensyarah www.fbmk.upm.edu.my/drzulhamri bagi
  menyempurnakan tugasan yang cemerlang
• Tugasan tersebut mestilah diserahkan pada 5 Mac
  2008. Markah akan ditolak jika kelewatan
  menghantar tugasan

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DESCRIPTION OF ASSIGNMENTS

• GROUP ASSIGNMENT SMALL GROUP PROJECT/SEMINAR
• A must have
• Academic writing technical text author/year
  (e.g. journal article) footnotes (optional)
• - References (APA system/equiv.) the more
  references you have, the more credible the text
  you produce. (Sources journal articles books
  etc)
• - 12 Times font double spacing A4 paper
  (refer to Piagam Projek).

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• Example
• In Malaysia and Singapore, communication
  campaigns have always been aligned with
  intercultural harmony (Sriramesh Vercic,
  2003).
• A case study by Cummings and DeSanto (2002)
  revealed that in the 1960s, the International
  Public Relations Group of Companies failed to
  convince their local and national clients in
  Asia, especially in Japan.
• Technical/science text NOT in short form bhs
  pasar story/cerpen
• Paraphrase the sentences NOT copy

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ASSIGNMENT MARKING SCHEME

• Assignments will be assessed based on four key
  criteria (COPS) as follows
•  
• Marking Criteria Marks
•  
• 1. Content 30
• 2. Organization 30
• 3. Presentation 20
• 4. Style 20
• Total 100

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ASSIGNMENT MARKING SCHEME(2)

• Content
• Well focused rigorous arguments/analysis
  outstanding knowledge of and use of evidences
  relevant
• supporting academic materials and real world
  examples and excellent use of direct quotations.
•  
• Organization
• Great mapping strategy guiding the readers a
  clear introduction including a thesis
• statement (main ideas/key points) a main body
  clearly divided into sections and
• excellent use of sub-headings and linking
  devices.
• Presentation
• Clearly presented with attention to detail of the
  conventions of the title page, bibliography,
  appendices,
• overall layout excellent referencing system
  excelent use of appropriate vocabulary and
  gramatical
• structures and able to demonstrate appropriate
  length with excellent spelling and punctuation.
•  
• Style
• Excellent attention paid to a particular style
  demonstrated throughout outstanding insights
  with high
• quality and innovation and overall consistency
  of the style addressed throughout.

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• THANK YOU FOR LISTENING!
• GOOD LUCK IN YOUR FINAL EXAM