BUSINESS PLAN DESIGN: DEVELOPING YOUR BLUE PRINT OF SUCCESS Writing a winning business plan

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BUSINESS PLAN DESIGN DEVELOPING YOUR BLUE PRINT
OF SUCCESS Writing a winning business plan

• By
• Angela Itambo Ihunweze
• CEO of ANGELA ITAMBO COMPANY
• (SPEAKER AND CONSULTANT ON ENTREPNEURIAL ISSUES)
• 080 33 28 04 53, 07088136059
• angela_at_angelaitambo.com
• www.angelaitambo.com

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Outline

• What is a business plan?
• How and what you need to put a business plan
  together
• How to write a business plan for presentation to
  investors
• What investors look for in business plan
• FYI

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What is a business plan?

• A written document that outlines all the
  elements that will transform your idea into a
  viable business venture with the aim of achieving
  profit to all stakeholders
• Yourself the promoter alleviate poverty
• Outside investors create wealth
• The economy job creation as well as revenue
  from taxes
• The environment at large curb social ills

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What is a business plan?Part 2

• Uses of a business plan
• A tool for securing funding
• An internal document used to structure your idea
  into a series of well coordinated actions
  towards achieving your goals and business
  objectives
• Forces you the entrepreneur to formalize your
  vision and research to answer hard questions
  about the company, its industry and the
  competitive landscape

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How and what you need to put a business plan
together

• A well thought out business concept
• Data on the feasibility and specifics of your
  business concept along this lines-
• The market
• The personnel needed
• The production/ service process and its machinery
  or equipment
• The financials on how much all this will cost and
  standard turnover and profit expected over a
  given period of time
• Also required is an individual proficient in
  accounting to help put the figures in a readable
  form. This could be an accountant or business
  plan writer

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How to write a business plan for presentation to
investors

• Business plan is divided into four distinct
  sections-
• Description of the business
• Marketing
• Management
• Financial analysis

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How to write a business plan for presentation to
investors Part 2

• Typical business plan format-
• Executive Summary-It is the most important
  section of your business plan, it provides a
  concise overview of the entire plan. It tells
  your reader where your company is and where you
  want to take it.
• The Company/ Business Profile
• The Market/ Industry/Strategies
• Management structure
• Financial analysis

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How to write a business plan for presentation to
investors Part 3

• Executive Summary-It is the most important
  section of your business plan, it provides a
  concise overview of the entire plan. It tells
  your reader where your company is and where you
  want to take it. c
• It should not be more than 4 pages
• It is the last section written
• It must cover the following areas at a minimum
  (say one paragraph each)
• Statement of purpose -- The objectives of the
  plan... (i.e., to raise money, act as a policy
  guide, etc.)
• Company background
• The company's product or service
• Strategy overview How the company will
  differentiate itself in the market
• The market potential -- Research findings
• Financial projections for at least 3 years into
  the future
• The qualifications of the management team
• Finance requirements How much do you need and
  how you plan on spending raised capital
• State in the summary why your business will
  succeed

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How to write a business plan for presentation to
investors Part 3

• The Company/ Business Profile this section
  should contain the following-
• Explain the legal structure Company,
  Partnership, subsidiary, Holding company etc
• Description of the business concept
• .
• Description of the new business activities
• Description of ownership
• Review of any licenses, contracts, franchises or
  patents with description of key conditions and
  terms

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How to write a business plan for presentation to
investors Part 4

• The Market/ Industry section this is meant
  to illustrate your knowledge about the particular
  industry your business is in. Sources for this
  information will essentially be primary market
  information (DIY or contracted), secondary
  information, Interviews with clients, competitors
  or customers/suppliers and to a lesser extent
  personal experience. Below are what should be
  contained in this section-
• This should cover the following
• Market size and growth projections
• Product life cycle
• Market seasonality or variation patterns
• Current market trends
• The competitors profile
• Industry value chain
• Market segmentation with buying behaviors of
  value expectations Geographic, demographic,
  income class, behavior patterns, target customers
  and customer needs
• Strategy for entry into the market is it cost
  differentiation , or price or quality
  differentiation

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How to write a business plan for presentation to
investors Part 5

• The Management structure this section
  addresses the organizational structure, it will
  also seek to convey the character of the
  management team and why they will make a success
  of the business. The qualification of your board
  of directors
• This will include information such as
• Names of key managers and their profiles,
  highlighting relevant experience
• Key terms of management services agreements if
  any
• Technical partners if any and their profiles
  including years of experience in similar ventures
• Key terms of technical services agreements

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How to write a business plan for presentation to
investors Part 6

• Financial analysis this segment of the
  business plan reviews the economics or viability
  of the project
• This will include information such as
• How much is required
• Use of proceeds
• Projected income statements
• Projected Balance sheets
• Projected Cash flow statements
• Projections should cover a minimum three years
• This information will generally draw upon the
  following information sources
• Discussions with the Promoter
• Environmental factors e.g. exchange rate,
  inflation etc.
• Basic understanding of accounting or the help of
  an accountant
• Reasonable assumptions

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How to write a business plan for presentation to
investors Part 7

• Implementation Plans Milestones to achieve each
  set down plan according to order of priority.

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For those in need of funding what investors look
for in business plan

• The ability to turn the idea into a real
  business. This will be evident in when sales will
  start coming in. Therefore the cash flow analysis
  will be studied with a fine tooth brush
• those on board in terms of management team, and
  your experience to attract the right team to run
  the business successfully
• Potential for growth, the market and industry
  will be studied to arrive at this conclusion

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FYI

1. The business plan should begin with a cover page
   to tell the reader what he or she is about read
   and how to reach the writer
2. 30-50 pages should be ideal making to long risk
   the chances of not been picked
3. Try and not make the mistake that your business
   has no competition
4. Sources of help can be found on campuses,
   research libraries, online, trade associations
5. Explain your business concept, be conservative
   with projections, excite but dont indulge in
   hyperbole. Entice the reader to get involved

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Angela Ihunwezes dossier

• CEO OF Angela Itambo Company services rendered
  are as follows
• Business Advisory
• Business plan preparation
• Business counseling
• Business facilitation
• Promotion
• Placement of Advertisement
• Trade fair representation and advisory
• Recruitment
• Recruitment notice
• Selection
• In house training
• Training
• In house training on business management related
  issues. This year 2008, beginning from June she
  will be organizing a seminar on Identifying and
  accessing business opportunities.
• Outsourced speaker on entrepreneurship

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Angela Itambos profile

• List of some Clientele
• GBOYEGA OSHODI founder of MAGDIEL COOKIES
• LUKE OKWARA Publisher of SME INDUSTRY
• AWESOME ASSEMBLY OF The Redeemed Christian Church
  of God
• CHAPEL OF THE HEALING CROSS IDI ARABA
• STRONG TOWER of The Redeemed Christian Church of
  God
• OBINNA NWOKE of ESTATE PAINTS
• TOYE OGUNYEMI CEO of TREASURE PRINTS
• KANAYO NWOKEDINOBI CEO of PHOBICA CHEMICALS
  LIMITED
• SIR EMMA OKOLI Co founder PECO PRODUCTS (MAKERS
  OF FREE LIFE SANITARY TOWEL/NEBY Aluminum Ltd
• Angela Itambo Company,registered with the
  Corporate affairs commission of Nigeria February
  6th, 2004, and based in Lagos.  It was founded by
  a graduate of business management from the
  University of Calabar also a post graduate
  degree holder in the area of marketing, in person
  of Angela Itambo Ihuweze a graduate of business
  management from the University of Calabar also a
  post graduate degree holder of marketing. She is
  assisted by a team of experienced of renowned
  professionals in the field of entrepreneurial
  development.