FOOD HUBS: A Snapshot of the IOWA EXPERIENCE Jan Libbey, Healthy Harvest of North Iowa - PowerPoint PPT Presentation

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FOOD HUBS: A Snapshot of the IOWA EXPERIENCE Jan Libbey, Healthy Harvest of North Iowa

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FOOD HUBS: A Snapshot of the IOWA EXPERIENCE Jan Libbey, Healthy Harvest of North Iowa & Dr. Mark Edelman, ISU Community Vitality Center Food Hub Types Location ... – PowerPoint PPT presentation

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Title: FOOD HUBS: A Snapshot of the IOWA EXPERIENCE Jan Libbey, Healthy Harvest of North Iowa


1
FOOD HUBS A Snapshot of the IOWA
EXPERIENCEJan Libbey, Healthy Harvest of North
Iowa Dr. Mark Edelman, ISU Community Vitality
Center
2
Food Hub Types
  1. Location Auctions Farmers Markets
  2. Internet Markets Central Delivery Sites
  3. Non-profit Market Distribution Models
  4. Profit-driven Wholesale Retail Networks
  5. Producer-driven Coops/LLCs
  6. Retail Local Food Grocery Coops
  7. Shared-Kitchen Facility Networks
  8. Year-Round City Markets Food Incubators

3
Hub Types
  • Location sponsored markets
  • Cedar Valley Produce Auction
  • Local Farmers Markets

4
20 Farmers Markets across North Iowa
Nationwide, Iowa ranks top in number of farmers
markets per capita
2005 study Iowa farmers markets generate an
estimated 20.8 million in sales and more than
325 jobs for the Iowa economy.
5
Hub Types
Internet Based Markets Market Maker (ISUE
AgMRC) With Central Delivery Sites Iowa Food
Coop Iowa Valley Food Coop
6
Connecting willing markets and quality sources of
food from farm and fisheries to fork in Iowa.
7
4 Delivery sites DM WDM Ankeny Ames
The essential business of the IFC is to provide a
web-based marketplace of Iowa-grown food for
willing buyers and sellers. At no time does the
cooperative take title to any of the products.
We have no inventory. The products that go
through our distribution system are owned by our
producer members, who then sell these products
directly to our consumer members
8
Cedar Rapids, IA
IVFC acts as a facilitator, providing a
marketplace for all types of local producers,
processing orders and payments, and facilitating
delivery to consumer members.
9
Hub Types
  • Non-profit driven model
  • Red Tomato
  • Northern Iowa Food Farm

  • Partnership

10
Map of Iowas Regional Food System Working Groups
11
Cedar Falls
  • printed and an online Buy Fresh, Buy Local
    directory
  • marketing resource to local growers, food
    businesses,
  • and institutions
  • Promoting farmers markets
  • organizing farm tours
  • sponsoring regional food festivals and related
    events.

12
Hub Types
  • Profit-driven, Wholesale/Retail

Local Food Grocery Networks (HyVee, Fareway,
Dahls) Local Food Restaurant Networks (Hawkeye
Food Service/ Local Harvest Supply)
13
Coralville
Hawkeye Foodservice Distribution, Inc. 3rd
generation, family- owned, wholesale
distribution business with over 200 million in
annualized sales. large Midwest region
facilitated four warehouses
  • use of the facilities at Hawkeyes auxiliary
    warehouse 14,000 square feet.
  • Local Harvest Supply deliveries would be made
    with Hawkeye Foodservice trucks on routes already
    established
  • For the grower, we offer
  • pick up service in a refrigerated truck,
    marketing tools,
  • affordable packaging
  • an opportunity to extend market reach.

14
Hub Types
  • Producer-driven Coops/LLCs/Networks

GROWN Locally Scenic Valley Producers
15
30 producers
A cooperative of small, local farms in Northeast
Iowa dedicated to providing fresh, high quality
foods to local food service institutions.
Decorah
16
Hub Types
  • Retail Grocery Store Coops

Wheatsfield Grocery Coop (Ames) New Pioneer Food
Coop (Iowa City) Fresh Connections Coop,
Algona Tallgrass Grocery Coop (W. Des
Moines) Dubuque Food Coop Stratford Food Center
(Coop) Oneota Food Coop, Decorah Grinnell Local
Foods Coop
17
Dubuque
Opening Fall 2012! 100 member-owned full
service grocery store local, organic, and natural
Located in Historic Millwork District
resurrecting the forgotten strategy that connects
people, planet, and profit in a mixed-use
neighborhood.
18
Decorah
cooperatively-owned grocery store specializing in
organic, local, and sustainably produced products
since 1974.
Our Focus Good Food, Sustainable Food The vast
majority of the food we sell is either locally
grown, organic, or fair trade.
19
  • Grinnell Local Foods Coop
  • monthly orders
  • produce, grains, honey, herbs, certified Organic
    products and more!
  • pick up behind Main Hall on the southeast corner
    of campus.

20
Hub Types
  • Shared-Kitchen Incubator Networks

Cedar Rapids Area (IFPC) Ames Area
(IFPC) Fairfield Food Innovation Center Concept
21
Hub Types
  • Year-Round City Markets Incubators

NewBo City Market, Cedar Rapids Ottumwa City
Market Quad Cities Market Hub
22
Cedar Rapids
The mission of the NewBo City Market
includes Jobs Create new entrepreneurial job
opportunities for displaced workers and others
through the leasing of low-cost stalls Economic
Development Stimulate small business development
and economic activity in a flood impacted area
Health Provide an easily accessible venue to
obtain and learn about healthy food Quality of
Life  Provide a central meeting place for
residents of Cedar Rapids and visitors to meet,
greet, and of course, eat
The NewBo City Market will help transform and
secure the vitality of New Bohemia neighborhood,
ravaged from the flood of 2008.
23
Key take away points Diverse strategies - 8
Types with over 2 dozen entities plus farmers
markets Different structures for project
specific needs goals Coops that grew
out of buying club in the 70s Coop
committed to serving 40 mile radius Use
of electronic medium to bridge much large
distances Repossessing buildings and
positioning food systems prominently as
strategy of community revitalization Its
not ONE answer, but the collective lessons
offered across the various models.
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