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Beech Acres Parent Coaching Initiative

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Beech Acres Parent Coaching Initiative Phase I Summary & Recommendations Provided By: LHF, Inc. September 26, 2002 MyParentSource.com Purpose of Meeting To review ... – PowerPoint PPT presentation

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Title: Beech Acres Parent Coaching Initiative


1
Beech Acres Parent Coaching Initiative
  • Phase I Summary Recommendations
  • Provided By LHF, Inc.
  • September 26, 2002

MyParentSource.com
2
Purpose of Meeting
  • To review findings in Phase I
  • To make decisions regarding next steps in project

3
Description of 5 Phase Approach to Project
  • Phase I General Planning and Program
    Rationale Building
  • Phase II Market Research Pilot/Prototype
    Design
  • Phase III Pilot Product Development and
    Pre-Launch Preparation
  • Phase IV Pilot Implementation Management
  • Phase V Evaluation

FOR MORE INFO...
See original project proposal
4
Phase I Deliverables/Activities
  • High Level Market Analysis
  • Immersion Meetings
  • ID programs to include
  • ID possible Pilot focus/models
  • ID Materials/Needs to virtualize
  • ID LHF/BA relationship

FOR MORE INFO...
See original project proposal
5
Phase I Questions
  • Is there a need in the market and Does BA have
    the ability to meet that need?
  • What will it take to achieve a successful pilot?
  • What do we hope to accomplish?

6
Phase I Questions The Answers
  • Is there a need in the market and Does BA have
    the ability to meet that need?
  • Yes, however BAs biggest challenge will be in
    program/material development and organizational
    change to meet the market need.

7
Phase I Questions The Answers
  • What will it take to achieve a successful pilot?
  • Complete quality review of existing materials
  • Serious consideration on where to place the
    project to assure success
  • Properly positioning the program with the right
    audience/market
  • Un-wavering resolve to be successful in the face
    of change

8
Phase I Questions The Answers
  • What do we hope to accomplish?
  • Significantly increase Beech Acres ability to
    influence and create family webs of support
    beyond current capacity
  • Use technology to improve connectivity and
    enhance relationships with customers coach and
    encourage
  • Have coaching initiative result in a tool that
    can be used to
  • Attract funding
  • Strengthen partner relationships
  • Create a product that can be financially self
    sustaining
  • Provide greater access and convenience to
    consumers participating in Beech Acres programs
  • Provide a private label product that can be sold
    to other cities and organizations
  • Provide efficiencies in delivery of current
    programs to improve their reach into the
    community and reduce expense

9
Phase I Questions The Answers
  • Be a catalyst for the evolution of Beech Acres
    culture into a more market/customer driven
    organization with a cornerstone rooted in a
    coaching philosophy
  • Utilize new and developing organizational
    processes with this project to evaluate their
    appropriateness

10
Phase I Key Findings Recommendations
  • Immersion meetings
  • SWOT analysis
  • Product/Pilot themes
  • Key decisions to move forward

11
Phase I Findings High Level Market Overview
  • Process
  • Web Search and Telephone Contact
  • Findings
  • Current parent market
  • Product sales
  • Gurus
  • Free info and services to sell product

FOR MORE INFO...
See Market Summary Report
12
Phase I Findings High Level Market Overview
  • Parent Coaching
  • Cottage industry
  • Counseling based

FOR MORE INFO...
See Market Summary Report
13
Phase I Findings Immersion Meetings
  • Purpose
  • Meet with broad variety of departments and staff
  • Identify likely program candidates for inclusion
    in pilot
  • Identify materials and technology
  • SWOT analysis

14
Phase I Findings Strengths.W.O.T
  • Sufficient Experts
  • Small success stories
  • Adequate resources
  • Vision of leadership
  • Business community connections
  • FLOK
  • Existing client base

FOR MORE INFO...
See Observations Summary Report
15
Phase I Findings S.Weaknesses.O.T.
  • Lack of vision commitment at the staff level
  • Current financial/organization reality
  • Sales prowess
  • Lack of organization and quality control related
    to material (1/3 owned, 1/3 copied from other
    sources, 1/3 licensed). Majority is not in an
    electronic format.

FOR MORE INFO...
See Observations Summary Report
16
Phase I Findings S.W.Opportunities.T
  • Win over staff with a winner
  • Capitalize on success of existing programs
  • Tap existing client base
  • Reduction of duplication
  • Improved referral to resources
  • Improved training and program delivery

FOR MORE INFO...
See Observations Summary Report
17
Phase I Findings S.W.O.Threats
  • Current financial reality
  • Staff paralysis in current environment
  • Not overcoming current staff beliefs
  • You dont know what you dont know

FOR MORE INFO...
See Observations Summary Report
18
Phase I Findings S.W.O.Threats
  • You dont know what you dont know
  • A coachs skill set consists of

Process Skills Broad Knowledge Big
Picture
Goal Setting Facilitation Motivation
Reward
A mile wide and an inch deep
FOR MORE INFO...
See Observations Summary Report
19
Phase I Findings S.W.O.Threats
  • You dont know what you dont know
  • Majority of current BA staff

Significant Depth in content area, which results
in being An inch wide and a mile deep
FOR MORE INFO...
See Observations Summary Report
20
Product/Pilot Recommended Themes
FOR MORE INFO...
See Observations Summary Report
21
Product/Pilot Key Questions
  • Will the consumer use/purchase the product, if
    sohow much?
  • What makes a successful coach?
  • Can the program be financially viable?
  • Can BA support and operate the program
    successfully?

22
Product/Pilot Themes
  • General Consumer
  • Mass market product
  • Catch all topic areas
  • Primary intake for customer to facilitate access
    to BA services

FOR MORE INFO...
See Observations Summary Report
23
Product/Pilot Themes
  • Training
  • Internal for staff
  • External for program delivery people
  • Certification program

FOR MORE INFO...
See Observations Summary Report
24
Product/Pilot Themes
  • Underserved
  • Subsidized
  • Expose to internet
  • Other benefits
  • Job search
  • Current world
  • Homework
  • Support tool for social workers

FOR MORE INFO...
See Observations Summary Report
25
Product/Pilot Themes
  • Volunteerism
  • Easy Access
  • Inexpensive staff pool

FOR MORE INFO...
See Observations Summary Report
26
Product/Pilot Themes
  • FLOK/Speakers Bureau
  • Create ongoing relationship, not just episodic
    event
  • Speaker product offering

FOR MORE INFO...
See Observations Summary Report
27
Product/Pilot Themes
  • Teens
  • Teen portion to site
  • Know what theyre thinking too
  • Tie into schools

FOR MORE INFO...
See Observations Summary Report
28
Product/Pilot Model
  • FLOK Speakers Bureau

My Speaker Source
My Parent Source
My Training Source
Coaching Software
  • External Customer
  • Internal Customer
  • BA Education Resources
  • BA TrainingResources
  • BA services

29
Product/Pilot Model
  • Include Materials
  • Parent Source Info Line
  • GEMS
  • Absorb
  • Intake calls
  • Outgoing coaching
  • Promote as
  • Stand alone program
  • Add on to existing programs
  • Offer subsidized version for underserved
  • Staffing with hand selected and trained BA staff
    (2 to 4 people)

My Parent Source
Coaching Software
http//216.68.20.20/hotfix/mpc/
30
Product/Pilot Model
  • Include Materials
  • 1 Training/OD
  • 1 Facilitator training for a GEMS program
  • Position as
  • Follow-up tool
  • Certification requirement
  • Staff with one hand selected staff person

My Training Source
Coaching Software
31
Product/Pilot Model
  • Include Materials
  • 1 or 2 selected speakers with high volume
    requests from FLOK participants
  • Position as
  • Private label marketable follow-up tool
  • Revenue generator
  • Staff with speakers and/or their staff

My Speaker Source
Coaching Software
32
Pilot Recommendations Minimum Requirements
  • Develop pilot for General Consumer product
    MyParentSource.com
  • Include subsidized access for underserved
    population
  • Select project steering committee that
    collectively will be accountable for achieving a
    pilot and its core elements
  • Developing vision/mission of program
  • Selecting core education materials
  • Selecting coaches
  • Develop pilot model and coaching philosophy/model
  • Software customization and content
  • Marketing/sales to solicit pilot participants

33
Pilot Development Options
  • Stretch Option
  • Includes all elements in minimum and any or
    all of the following
  • Develop secondary product version for training
    purposes.
  • Include Teen access concept.
  • Creating a FLOK/Speaker bureau product

34
Alternations to Original Timelines and Phases
  • Phase I
  • Time increase to sell concept and retrieve
    information, reducing time to do visioning
    exercise with strategy team.
  • Timeframe August to September 30th. Completed
    on time.
  • Phase II
  • Add selection of project steering team.
  • Add visioning process/meetings to timetable.
  • Add additional time/effort to review and select
    education materials for pilot.
  • Add financial model development for future
    product (speculation)
  • Timeframe October 1 through November 9th
  • Should be able to meet timetable

35
Alternations to Original Timelines and Phases
  • Financial Projection Example
  • Coach salary benefits _at_ 40,000 yr.
  • Member load of 250 per month _at_ 24.95 pm/pm which
    equals 74,850 yr.
  • Net income 34,850
  • Other factors
  • Sales/marketing expense
  • Support staff/management
  • Office
  • Software and hardware
  • Coach Training

36
Alternations to Original Timelines and Phases
  • Phase III
  • No Change
  • Phase IV
  • No Change
  • Phase V
  • No Change

37
Timeline at a Glance
Decisions
FLOK
Phase III
Phase V
38
Fundamental Decisions to Proceed
  • Go or No Go with project
  • What is a realistic resource commitment that BA
    can commit to in the established timeframe
    (people, , organizational energy)
  • Is the timeframe realistic
  • What position do you wish to take as it relates
    to the product itself (own, partner, license)

39
Fundamental Decisions to Proceed Continued
  • Where and how will this project be managed
  • In specific department
  • External to organization
  • Internal bubble
  • Selection of steering team/committee

40
Fundamental Decisions to Proceed Continued
  • What will be your preferred relationship with
    LHF
  • Software ownership is a key issue in relationship
    future
  • Final decision does not need to be made until 1st
    of November, until then a work made for hire
    relationship can stay intact

FOR MORE INFO...
See Observations Summary Report
41
Conclusion
  • There is a market need and BA can satisfy that
    need
  • There will be more work than anticipated to
    organize and virtualize materials, as well as
    building staff commitment
  • This work would need to be done regardless of
    project
  • Timeframes are achievable as long as key
    decisions are made quickly (next 5 to 7 days)
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