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Lessons Learned: Communications as an Effective Project Management Tool


Project Management Institute Knowledge Exchange Forum Lessons Learned: Communications as an Effective Project Management Tool Mr. Gino Magnifico – PowerPoint PPT presentation

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Title: Lessons Learned: Communications as an Effective Project Management Tool

Lessons Learned Communications as an Effective
Project Management Tool
Project Management InstituteKnowledge Exchange
  • Mr. Gino MagnificoDeputy Program ManagerDoD
    Standard Procurement System
  • October 26, 2004

Talking Points
  • Why You Should Care About Communications
  • Standard Procurement System 101
  • SPS Yesterday, Today, Tomorrow
  • From Target to Triumph How Communications Made a
    Difference in SPS
  • Lessons Learned
  • Questions/Discussion

Communications The Heart of Every Project
  • No Project can reach its true potential without
    successful communications
  • Its up to YOU, the Project Manager, to institute
  • Communications can and does make a
  • Users
  • Budget
  • Media
  • Vendors/Partners

Communication lessons learned from SPS can be
applied to any Program or Project
Standard Procurement System (SPS) 101
  • Automated contracting system
  • Standardizes procurement processes across DoD
  • 23,000 users, 800 locations worldwide
  • Used in FY03 to purchase more than 48B in goods
    and services
  • Establishes framework for business intelligence
  • Will replace 70 legacy systems
  • Cornerstone of DoD Acquisition Domain
  • Only standard business solution in DoD

SPS Yesterday, Today and Tomorrow
  • A Challenged Program
  • GAO Reports
  • Low user satisfaction
  • Media punching bag
  • Today A Different Story
  • Prestigious national awards
  • Strong budget, stakeholder support
  • Increased user satisfaction
  • Cornerstone of DoD Acquisition Domain
  • Tomorrow
  • Replacing 70 legacy systems
  • The contracting system for all of DoD

From Target to Triumph
  • SPS was a target
  • For Media
  • For Congress
  • For Disgruntled Users
  • Bring the Experts on Board
  • Develop a Communications Plan Your Results will
    Depend on Your Strategy
  • Goals
  • Audiences
  • Messages
  • Tactics
  • Timeline
  • Budget
  • Measurement

From Target to Triumph
  • Reaching the User Audience
  • Monthly, on-line newsletter
  • 9,000 readers/month
  • Timely, good news
  • Sense of community
  • Users Conferences
  • Face-to-face communication
  • Trade Publication Articles
  • Exhibits/demos
  • Website
  • Fact Sheets
  • Screensavers
  • Videos/Multimedia presentations
  • User Satisfaction Manager

From Target to Triumph
  • Audience Stakeholders, Congress, Media
  • Website
  • Awards
  • 2004 American Council for Technology
    Intergovernmental Solutions Award
  • 2004 APEX Award for Publication Excellence
  • 2004 FOSE Showcase in Excellence Outstanding
    Federal Program
  • 2004 Government Computer News Government
    Leadership Award
  • 2004 Intergovernmental Solutions Award
  • 2004 Finalist Excellence.Gov
  • 2003 Fed 100
  • 2003 Grace Hopper Government Technology
    Leadership Award
  • 2003 Print Media Communicator Awards
  • Exhibits
  • Trade Publication Articles
  • Media interviews
  • Media kit
  • Folder, fact sheets, bios, brochures
  • Speeches
  • Users Conferences

Lessons Learned
  • Everything rises and falls on leadership
  • Good projects deserve good press
  • Good leaders make sure good press happens
  • Listen to your communities
  • 2-way communication successful communication
  • Bring in the experts
  • Dont leave one of the most important elements of
    your project success to generalists
  • Your results will depend on your strategy
  • Money is not the driver strategy is
  • Measurement
  • You measure other elements of your project (cost,
    risk, etc.), why not communications?

Questions and Discussion
  • More information on SPS www.spscoe.sps.eis.army.m
  • Gino MagnificoDeputy Program Manager, (703)
  • More information on SPS Communications
  • Linda Polonsky-HillmerPresident, CorpComm Inc.,
    (540) 834-2467
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