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Do You Measure Up? The New Event Standards for Green and Sustainable Events

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Title: Do You Measure Up? The New Event Standards for Green and Sustainable Events


1
Do You Measure Up?The New Event Standardsfor
Green and Sustainable Events
Jaime Nack Founder and President Three Squares
Inc. jnack_at_threesquaresinc.com Michael
Vargo Director, Corporate Special Events The
Walt Disney Company michael.vargo_at_disney.com
2
www.greenmeetings.info
3
APEX / ASTM Environmentally Sustainable Meeting
Standards
  • US Environmental Protection Agency
  • Green Meeting Industry Council
  • APEX Convention Industry Councils Accepted
    Practices Exchange
  • ASTM An ANSI certified international standard
    development organization
  • APEX / ASTM Environmentally Sustainable Meeting
    Standards

4
APEX Environmentally SustainableMeeting
Standards
5
What is a Green / Sustainable Event?
6
Sustainable Event Practices
  • Focus areas
  • Waste diversion (composting, recycling)
  • Sustainable menu guidelines
  • Sustainable purchasing guidelines
  • Energy reduction
  • Clean (alternative fuel) transportation
    options
  • Carbon tracking, analysis and offsets.

7
Sustainable Event Results
  • The goal is to achieve measurable and
    long-lasting results at each event, including
  • Train local volunteers, venue, and catering
    staff on waste diversion
  • Support sustainable products and services
    industry (name badges,
  • binders, audio visual, floral, etc.)
  • Support local farmers via menu selection
  • lbs or tons of waste diverted from landfill
  • Support local compost sites or provide valuable
    compost to local
  • farms, landscapers, parks, schools, etc. and,
  • Carbon tracking, analysis and offsets.

8
Why do we measure?
Calculate total footprint or amount of Greenhouse
Gas emissions related to event activities.
  1. GHG Purchase of Verifiable Carbon Offsets

Cant reduce what you dont measure!
9
What do we measure?
  • Activities include
  • Attendee Travel To/From Event
  • Type of Vehicle
  • Bus, Metro, Train
  • Flights
  • Walk, Bike
  • Production Travel
  • Flights - Short, Medium, Long
  • Rental Cars, Taxis
  • Train Travel
  • Hotel Nights
  • Company Vehicles
  • Deliveries / Packages Shipped
  • Energy Usage
  • Waste Diversion (lbs of recyclables,
    compostables, landfill)
  • Other venue data points (generators, etc.)

10
(No Transcript)
11
Six Standards
  • Venue Environmental Assessment Checklist
  • Education Staff, Exhibitors, and Attendees
  • Communication Printing vs. email / websites
  • Product Reusable options
  • Recycling Visible recycling bins
  • Food and Beverage Local / Sustainable, Bulk
    Serve
  • Virtual Event Platforms

12
Insert Green MeetingsPSA Video
(Regis and Kelly PSA for Green Meetings and
Events)
13
Case Study Inception Premiere
  • Produced by Three Squares Inc.
  • Venue Hollywood Manns Chinese Theatre
  • Challenges
  • No waste diversion system (recycling or
    compost). (This would be a 1st!)
  • Sustainable seafood standardhowever, menu
    listed Hamachi as first item.
  • Pledges to support local farmers - however, menu
    lacked organic and local. Example Lychees vs.
    strawberries.
  • Results
  • Menu - sustainable fish only, local produce.
  • Biodiesel in generators.
  • Invitations printed on 100 PCW FSC recycled
    paper with soy inks.
  • Recycled and composted at both venues (theater
    and after party) 1.84 tons compost
    recyclables

14
(No Transcript)
15
What is D23?
16
Case Study D23 Expo 2011
  • Produced by The Walt Disney Company
  • Venue Anaheim Convention Center
  • Measures
  • LEED Certified Venue
  • Exhibitor Participation
  • What is your booth doing to be green? Signage
    Identified in Each Pavilion
  • Green Meeting Standards and Recommendations on
    Backlot Site
  • Partner with Aramark on food and beverage
    service for guest concessions and backstage areas
  • Recycle bins throughout exhibit halls and
    theatres
  • (ADDITIONAL METRICS TO BE ADDED HERE)

17
Trivia Questions
18
Questions?and..thank you!
Jaime Nack Founder and President Three Squares
Inc. jnack_at_threesquaresinc.com Michael
Vargo Director, Corporate Special Events The
Walt Disney Company michael.vargo_at_disney.com
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