Title: Do You Measure Up? The New Event Standards for Green and Sustainable Events
1Do You Measure Up?The New Event Standardsfor
Green and Sustainable Events
Jaime Nack Founder and President Three Squares
Inc. jnack_at_threesquaresinc.com Michael
Vargo Director, Corporate Special Events The
Walt Disney Company michael.vargo_at_disney.com
2www.greenmeetings.info
3APEX / ASTM Environmentally Sustainable Meeting
Standards
- US Environmental Protection Agency
-
-
- Green Meeting Industry Council
- APEX Convention Industry Councils Accepted
Practices Exchange - ASTM An ANSI certified international standard
development organization - APEX / ASTM Environmentally Sustainable Meeting
Standards
4APEX Environmentally SustainableMeeting
Standards
5What is a Green / Sustainable Event?
6Sustainable Event Practices
- Focus areas
- Waste diversion (composting, recycling)
- Sustainable menu guidelines
- Sustainable purchasing guidelines
- Energy reduction
- Clean (alternative fuel) transportation
options - Carbon tracking, analysis and offsets.
7Sustainable Event Results
- The goal is to achieve measurable and
long-lasting results at each event, including - Train local volunteers, venue, and catering
staff on waste diversion - Support sustainable products and services
industry (name badges, - binders, audio visual, floral, etc.)
- Support local farmers via menu selection
- lbs or tons of waste diverted from landfill
- Support local compost sites or provide valuable
compost to local - farms, landscapers, parks, schools, etc. and,
- Carbon tracking, analysis and offsets.
8Why do we measure?
Calculate total footprint or amount of Greenhouse
Gas emissions related to event activities.
- GHG Purchase of Verifiable Carbon Offsets
Cant reduce what you dont measure!
9What do we measure?
- Activities include
- Attendee Travel To/From Event
- Type of Vehicle
- Bus, Metro, Train
- Flights
- Walk, Bike
- Production Travel
- Flights - Short, Medium, Long
- Rental Cars, Taxis
- Train Travel
- Hotel Nights
- Company Vehicles
- Deliveries / Packages Shipped
- Energy Usage
- Waste Diversion (lbs of recyclables,
compostables, landfill) - Other venue data points (generators, etc.)
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11Six Standards
- Venue Environmental Assessment Checklist
- Education Staff, Exhibitors, and Attendees
- Communication Printing vs. email / websites
- Product Reusable options
- Recycling Visible recycling bins
- Food and Beverage Local / Sustainable, Bulk
Serve
12Insert Green MeetingsPSA Video
(Regis and Kelly PSA for Green Meetings and
Events)
13Case Study Inception Premiere
- Produced by Three Squares Inc.
- Venue Hollywood Manns Chinese Theatre
- Challenges
- No waste diversion system (recycling or
compost). (This would be a 1st!) - Sustainable seafood standardhowever, menu
listed Hamachi as first item. - Pledges to support local farmers - however, menu
lacked organic and local. Example Lychees vs.
strawberries. - Results
- Menu - sustainable fish only, local produce.
- Biodiesel in generators.
- Invitations printed on 100 PCW FSC recycled
paper with soy inks. - Recycled and composted at both venues (theater
and after party) 1.84 tons compost
recyclables
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15What is D23?
16Case Study D23 Expo 2011
- Produced by The Walt Disney Company
- Venue Anaheim Convention Center
- Measures
- LEED Certified Venue
- Exhibitor Participation
- What is your booth doing to be green? Signage
Identified in Each Pavilion - Green Meeting Standards and Recommendations on
Backlot Site - Partner with Aramark on food and beverage
service for guest concessions and backstage areas - Recycle bins throughout exhibit halls and
theatres - (ADDITIONAL METRICS TO BE ADDED HERE)
17Trivia Questions
18Questions?and..thank you!
Jaime Nack Founder and President Three Squares
Inc. jnack_at_threesquaresinc.com Michael
Vargo Director, Corporate Special Events The
Walt Disney Company michael.vargo_at_disney.com