Media literacy 101 Frank Baker media educator fbaker1346@aol.com - PowerPoint PPT Presentation

Loading...

PPT – Media literacy 101 Frank Baker media educator fbaker1346@aol.com PowerPoint presentation | free to download - id: 49e869-MTNkY



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

Media literacy 101 Frank Baker media educator fbaker1346@aol.com

Description:

Media literacy 101 Frank Baker media educator fbaker1346_at_aol.com Media Literacy Clearinghouse www.frankwbaker.com As film, TV, video, and other moving image and ... – PowerPoint PPT presentation

Number of Views:202
Avg rating:3.0/5.0
Slides: 38
Provided by: frankb71
Learn more at: http://www.frankwbaker.com
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Media literacy 101 Frank Baker media educator fbaker1346@aol.com


1
  • Media literacy 101 Frank Baker media
    educator fbaker1346_at_aol.com
  • Media Literacy Clearinghouse
  • www.frankwbaker.com

2
Generation M multi-taskersaka Digital Natives
3
(No Transcript)
4
  • As film, TV, video, and other moving image
    and sound formats continue to pervade and shape
    our lives, the ability to understand how these
    media work and how they impact our lives is
    crucial for all librarians.Lori Widzinski,
    University of BuffaloStudies In Media
    Information Literacy Education (SIMILE)

5
Information literate?
  • College students and high-school students
    preparing to enter college are sorely lacking in
    the skills needed to retrieve, analyze, and
    communicate information that is available online
    only 13 percent of the test-takers were
    information literate. The
    Chronicle of Higher Education, October 17, 2006

6
  • (students) "spend lots of time chatting,
    looking at pop culture web sites, and
    downloading MP3s, but they dont deal with
    critical evaluation of information."

Donald LeuUniversity of Conn.Teaching With The
Internet K-12 New Literacies for New Times
7
  • (educators) spend a lot of time teaching
    kids to find things on the Net, but we need to
    expend 10 times more effort teaching them how to
    interpret what they've found."

Alan November, Education Technology Consultant
(quoted in Edutopia October 2006)
8
  • While more young people have access to the
    Internet and other media than any generation in
    history, they do not necessarily possess the
    ethics, the intellectual skills, or the
    predisposition to critically analyze and evaluate
    their relationship with these technologies or the
    information they encounter. Good hand/eye
    co-ordination and the ability to multitask are
    not substitutes for critical thinking.
    Dr. David Considine, media
    educator,
    Appalachian State University

9
  • What media literacy means
  • Where it fits in Ohio Standards
  • What it looks like in the classroom
  • What resources are available
  • What your role is in teaching/promoting it

10
  • Write a definition of
  • media literacy

11
Media literacy
  • ..is concerned with helping students develop an
    informed and critical understanding of the nature
    of mass media, the techniques used by them, and
    the impact of these techniques.
    More specifically, it is education that aims to
    increase the students' understanding and
    enjoyment of how the media work, how they produce
    meaning, how they are organized, and how they
    construct reality. Media literacy also aims to
    provide students with the ability to create media
    products.
  • Ontario Resource Guide, 1997

12
What media literacy is
  • Set of skills, knowledge, abilities
  • Awareness of personal media habits
  • Understanding of how media works
  • Appreciation of medias power/influence
  • Ability to discern critically question/view
  • How meaning is created in media
  • Healthy skepticism
  • Access to media
  • Ability to produce create media

13
What media literacy is not
  • media bashing
  • protection against media
  • just about television
  • just TV production
  • how to use AV equipment
  • only teaching with media
  • it is also teaching about the media

14
(No Transcript)
15
Importance of media literacy
  • "Being literate in contemporary society means
    being active, critical, and creative users not
    only of print and spoken language but also of the
    visual language of film and television....Teaching
    students how to interpret and create visual
    texts....is another essential component of the
    English language arts curriculum. Visual
    communication is part of the fabric of
    contemporary life."

NCTE/IRA Standards for the English Language Arts
(1996) as quoted in Journal of Adolescent
Adult Literacy, 481, September 2002, pps.74-75
16
ML in Ohio Academic Standards
  • ELA
  • SOCIAL STUDIES
  • HEALTH
  • ART
  • LIBRARY MEDIATECHNOLOGY

17
Media literacy in the classroom
ELEMENTARY SECONDARY
18
Key ideas in media literacy
  • 1. All media messages are constructed
  • 2. Media use languages with their own set of
    rules
  • 3. Media convey values points-of-view
  • 4. Different people see the same media message
    differently
  • 5. Media power and profit



  • Source Center for Media Literacy


  • www.medialit.org

19
All media are constructions
Media represent reality
20
(No Transcript)
21
Body image constructed media
  • DOVE SOAP EVOLUTION

22
Media are languages (w/ rules)
The Language of FilmCamerasLightsAudio
(sound, music)EditingSet DesignCostumeActors
expressionsMakeup
  • The Language of IMBRBBe Right
    BackPOSParent Over ShoulderLOLLaughing out
    Loud

23
Language of cell phones?
  • ring tonesroaming (isn't this about
    buffaloes?)roll over minutescoverage areacell
    towerdropped callssmart phones (do stupid
    phones exist)

24
  • "If video is how we are communicating and
    persuading in this new century, why aren't more
    students writing screenplays as part of their
    schoolwork?"

Heidi Hayes Jacob
25
Media convey values points of view
26
Audiences negotiate meaning(we all dont see the
same things)
27
Media power profit
28
Big (6) Media
News Corp.
Disney AOL/Time Warner
29
This program isbrought to youby the sponsor.
What would your students say is the purpose of TV?

You arebrought to thesponsor bythe program.
30
Critical thinking/viewing questionsrelated to
media messages
  • Who created/paid for the message?
  • What is its purpose?
  • Who is the target audience?
  • What techniques do they use?
  • What lifestyles are promoted?
  • Who or what might be omitted and why?
  • Is there bias or stereotypes in the message?
  • Who benefits?

31
Visual literacy
  • Video Is Seeing Believing?
  • Visual literacy- powerpoint

32
Activity
  • Photographs, like writing, communicate
    information as much by the way a subject is
    photographed, as by the content that is chosen to
    be photographed.

33
The language of TV Film
  • Camera (angles movement location)
  • Lighting
  • Sound (including music)
  • Editing
  • Set Design
  • Actors expression wardrobe

Video script
34
Toy advertising
VideoScript
35
Toy advertising
  • VideoCinderella
    Magical Interactive Talking Vanity

36
Tobacco Advertising
  • PowerPoint

37
Newspaper activity
  • Using stories from the morning newspaper,
  • you will work collaboratively to create a
  • 30 second TV news/promotional script
About PowerShow.com