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Liquid Packaging: Exceeding Expectations

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Pasi Piiparinen, VP Liquid Packaging Boards Anders Harb ck, VP Business Unit Tetra Pak Boards 2 November 2004 Let s Talk About Money! How Does a Packaging ... – PowerPoint PPT presentation

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Title: Liquid Packaging: Exceeding Expectations


1
Liquid Packaging Exceeding Expectations
  • Pasi Piiparinen, VP Liquid Packaging Boards
  • Anders Harbäck, VP Business Unit Tetra Pak Boards
  • 2 November 2004

2
Lets Talk About Money!
3
How Does a Packaging Solution Makeits Way to a
National Banknote?
  • In developing countries, over 30 of all food is
    wasted due to bad packaging, lack of packaging
    and logistics-related reasons
  • (Issued by the
    Central Bank of Kenya)
  • Packaging can play a vital role in reducing food
    waste!

4
Our Objective
  • We are and will continue to be the worlds
    leading producer of Liquid Packaging Boards for
    all fresh and aseptic liquid food systems

5
In 2002, the Total Beverage Market was 5 000
Billion Litres of which only 14, or 700 Billion
Litres were Packed Enormous Future Potential
for Cartons!
Packed beverage market 2002 Total market size
700bn
  • Total beverage market will continue to grow and a
    larger share will be packed in the future
  • Glass will continue to lose its market share
  • The global share of carton packages will decrease
    although the absolute tonnage will grow
  • Plastic bottles and pouches will continue to grow

Plastic Pouch 18
Carton 11
Bulk 4
Plastic Btls 28
Metal Btls 13
Glass 26
6
Total LPB Market in 2003 was 3 Million Tonnes
Stora Enso is the Leading Producer, with a 33
Market Share
LPB Suppliers
  • Stora Enso (33)
  • North American producers (34)
  • Others (33)

Others
Stora Enso
North American producers
7
The Liquid Packaging Market is divided into
Fresh and Aseptic Segments
  • The leading converter in the aseptic liquid food
    business is Tetra Pak, followed by SIG Combibloc
    and Elopak
  • In the fresh liquid food business the leading
    converters are Tetra Pak and Elopak, followed by
    vertically integrated International Paper and
    Blue Ridge

8
Customer Focus
  • We want to be our customers best supplier
  • Exceed their expectations when it comes to
    service and quality
  • Be innovative in product development
  • Have adequate production and extrusion capacities
    available
  • Support their growth globally

9
What Makes Liquid Packaging Boards Unique?
  • Beverage cartons must
  • be able to hold liquids up to 1 year
  • keep the food content clean and safe
  • run well in converting and filling machinery
  • support the brand image (printability)
  • not break if dropped
  • be as light as possible
  • be suitable for heavy transportation
  • be highly recyclable

10
Sustainable Beverage Cartons
  • High barrier technology
  • Source reduction lighter packages
  • Food safety aspects
  • Easy to collect and recycle in existing recycling
    schemes
  • High quality primary fibres benefit the recycled
    products

11
Ecogas Recycling Process
  • The ECOGAS process
  • woodfibre recycled into coreboard
  • aluminium recovered for use by metal industry
  • plastic converted into gas for energy
  • Enough energy to heat a town of 40 000 people
    throughout the winter

12
Growth
  • Liquid Packaging Boards form a 3 million tonnes
    sector in the global 360 million tonnes paper and
    board industry
  • Demand for Liquid Packaging Boards is expected to
    grow by 3 per annum (approx 100 000 tonnes per
    annum over the next 10 years, with the biggest
    growth areas being Asian countries
  • Newcomers face high barriers to entry

13
We Support our Customers Growth Globally
  • 1. By investing in existing machines
  • 2. New machines in emerging markets
  • 3. New business innovations

14
Investing in Existing Machines
  • The Liquid Packaging Market has a healthy annual
    growth
  • Our strategy is to support our key customers
    global growth
  • We can keep our ? market share by utilising our
    existing capacity systematically, investing in
    the asset quality of board machines and extrusion
    lines

15
New Machines in Emerging Markets
  • The fastest growth rate is in the emerging
    markets, particularly China
  • Aseptic liquid foods are growing, especially in
    Asia but also in Eastern Europe and South
    America
  • Technology know-how
  • Veracel pulp
  • Own plantations in China
  • CTMP from Finland

16
New Business Innovations
  • New forms, shapes and designs
  • Active functional packages
  • Security functions embedded
  • Tailor-made barrier packages
  • Smart packages
  • New packaging business models
  • Packages enhancing logistics

17
Our Strengths
  • Close relationships with key customers, built
    over 45 years
  • Captive fibre supply with efficient world-scale
    pulp mills
  • High market shares in key customer groups
  • Widest product range including special barriers
  • Leader in polymer coating in Europe own patented
    product family
  • Strong RD network

18
Pasi Piiparinen Anders HarbäckQuestions
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