A marketing information system (MIS) attempts to gather, catalog, analyze, evaluate, and distribute useful information to decision makers in the marketing effort.

1

• A marketing information system (MIS) attempts to
  gather, catalog, analyze, evaluate, and
  distribute useful information to decision makers
  in the marketing effort.
• true
• false

2

• A marketing information system (MIS) attempts to
  gather, catalog, analyze, evaluate, and
  distribute useful information to decision makers
  in the marketing effort.
• true
• false

3

• In a marketing information system, the first step
  is _____.
• distributing data to managers
• forming focus groups
• determining the marketing mix
• assessing information needs

4

• In a marketing information system, the first step
  is _____.
• distributing data to managers
• forming focus groups
• determining the marketing mix
• assessing information needs

5

• A marketing information system begins and ends
  with information from _____.
• customers
• databases
• administrators
• users

6

• A marketing information system begins and ends
  with information from _____.
• customers
• databases
• administrators
• users

7

• Marketing managers can access and work with
  information in the _______ database to identify
  opportunities and threats and to evaluate
  performance.
• internal
• external
• cost
• profit

8

• Marketing managers can access and work with
  information in the _______ database to identify
  opportunities and threats and to evaluate
  performance.
• internal
• external
• cost
• profit

9

• Which of the following is a problem with using
  internal databases?
• The information was collected for another reason.
• The information is in the wrong format.
• The information may be incomplete.
• all of the above

10

• Which of the following is a problem with using
  internal databases?
• The information was collected for another reason.
• The information is in the wrong format.
• The information may be incomplete.
• all of the above

11

• The systematic collection and analysis of
  publicly available information about your
  competitors is referred to as _____.
• marketing concept
• marketing strategy
• marketing intelligence
• focus groups

12

• The systematic collection and analysis of
  publicly available information about your
  competitors is referred to as _____.
• marketing concept
• marketing strategy
• marketing intelligence
• focus groups

13

• The marketing research process includes four
  steps. The final step of this process is _____.
• defining your problem
• developing a plan to collect data
• collecting and analyzing data
• interpreting and reporting your findings

14

• The marketing research process includes four
  steps. The final step of this process is _____.
• defining your problem
• developing a plan to collect data
• collecting and analyzing data
• interpreting and reporting your findings

15

• ________ research is marketing research to test
  hypotheses about cause-and-effect relationships.
• Causal
• Exploratory
• Descriptive
• Written

16

• ________ research is marketing research to test
  hypotheses about cause-and-effect relationships.
• Causal
• Exploratory
• Descriptive
• Written

17

• What is often the hardest step in the marketing
  research process?
• defining the problem
• developing the research plan
• implementing the research plan
• reporting the findings

18

• What is often the hardest step in the marketing
  research process?
• defining the problem
• developing the research plan
• implementing the research plan
• reporting the findings

19

• The objective of _____ is to gather preliminary
  information that will help define the problem and
  suggest reasons.
• causal research
• competitive research
• descriptive research
• exploratory research

20

• The objective of _____ is to gather preliminary
  information that will help define the problem and
  suggest reasons.
• causal research
• competitive research
• descriptive research
• exploratory research

21

• _____ consist(s) of information that already
  exists, having been collected prior to the
  research plan.
• Primary data
• Secondary data
• Exploratory data
• Focus groups

22

• _____ consist(s) of information that already
  exists, having been collected prior to the
  research plan.
• Primary data
• Secondary data
• Exploratory data
• Focus groups

23

• Research approaches, contact methods, sampling
  plans, and research instruments are decisions
  that need to be made in the ______ data
  collection process.
• secondary
• primary
• external
• internal

24

• Research approaches, contact methods, sampling
  plans, and research instruments are decisions
  that need to be made in the ______ data
  collection process.
• secondary
• primary
• external
• internal

25

• The three types of research approaches a marketer
  may use are _____, _____, and _____.
• surveys observations historic reviews
• observations surveys databases
• observations experiments surveys
• experiments databases surveys

26

• The three types of research approaches a marketer
  may use are _____, _____, and _____.
• surveys observations historic reviews
• observations surveys databases
• observations experiments surveys
• experiments databases surveys

27

• A company desiring to know about peoples
  knowledge and attitudes can often find out
  through survey research (descriptive
  information).
• true
• false

28

• A company desiring to know about peoples
  knowledge and attitudes can often find out
  through survey research (descriptive
  information).
• true
• false

29

• Experiments involving matched groups of
  subjectsgiving them different treatments,
  controlling unrelated factors, and checking for
  different responsesis a type of _______.
• causal information
• descriptive information
• secondary data
• ethnographic research

30

• Experiments involving matched groups of
  subjectsgiving them different treatments,
  controlling unrelated factors, and checking for
  different responsesis a type of _______.
• causal information
• descriptive information
• secondary data
• ethnographic research

31

• If a marketer wanted to collect large amounts of
  information at a low cost per respondent, she
  could use _____.
• personal interviews
• mail questionnaires
• focus groups
• approach interviews

32

• If a marketer wanted to collect large amounts of
  information at a low cost per respondent, she
  could use _____.
• personal interviews
• mail questionnaires
• focus groups
• approach interviews

33

• If a marketer wanted to collect information
  quickly and allow for flexible answers, he should
  use _____.
• telephone interviews
• mail questionnaires
• focus groups
• approach interviews

34

• If a marketer wanted to collect information
  quickly and allow for flexible answers, he should
  use _____.
• telephone interviews
• mail questionnaires
• focus groups
• approach interviews

35

• Interviewer bias is often greater with _____.
• telephone interviews
• mail questionnaires
• focus groups
• online surveys

36

• Interviewer bias is often greater with _____.
• telephone interviews
• mail questionnaires
• focus groups
• online surveys

37

• If an interviewer wanted to reach the teen
  market, a fast and low-cost method would be to
  use _____.
• telephone interviews
• mail questionnaires
• focus groups
• online surveys

38

• If an interviewer wanted to reach the teen
  market, a fast and low-cost method would be to
  use _____.
• telephone interviews
• mail questionnaires
• focus groups
• online surveys

39

• Which of the following is not one of the
  decisions a marketer must make when designing a
  sample?
• who should be sampled
• how many people should be sampled
• how the people in the sample should be chosen
• what type of research method should be utilized

40

• Which of the following is not one of the
  decisions a marketer must make when designing a
  sample?
• who should be sampled
• how many people should be sampled
• how the people in the sample should be chosen
• what type of research method should be utilized