Be a Public Image Representative in your Club Presented by: Simon D Swan District 9370 PRPI Chair Asst RPIC Zone 20A Southern Africa

1
Be a Public Image Representative in your
ClubPresented by Simon D SwanDistrict 9370
PRPI ChairAsst RPIC Zone 20A Southern Africa
2
The Importance of Publicity How It Affects Your
Rotary Club

• "In the promotion of understanding,
• it is important to reach large numbers,
• non-Rotarians as well as Rotarians, and
• you cannot reach large numbers privately."
• Paul Harris

3
What Is Public Relations?

• PR gains an organization or individual exposure
  to their audiences ie The local community
• PR helps organizations Rotary and its local
  community adapt mutually to each other.
• PR can be used to build rapport with the local
  community, the general public and creates
  awareness of Whats Rotary. Public Image!
• PR spreads information to gain public awareness
  for a person to become interested in service,
  causes and our organization, and can be seen as a
  catalyst to joining Rotary.Members!

4
Does RI Encourage PR?

• YES!!!!

• According to RI
• Public Relation efforts are VITAL to Rotarys
  continued
• growth service.. Members!
• Creating a positive image for Rotary is the
• responsibility of EVERY Rotarian, locally
  globally.

5
Common Misconceptions

• Everyone has heard of Rotary. No they have
  not!
• Everyone knows what Rotary involves. They
  think we are a charity organization!
• Just because YOU know youre in Rotary, YOU
  assume everyone else does too! wear that pin!
• If someone really wanted to be in Rotary, theyd
  ask you about joining your club. Really-is it
  that simple?
• Service Clubs are no longer dominant
  forces.-True!
• NGOs, Business,Social networks, and Charities
  are all getting into philanthropy. True!
• Do we thinkWe have always done it like this!
• TIME TO CHANGE! TRUE!

6
Ways To Promote Rotary

• Promote - via the media Social Print ,
  Project Signs, Banners- club activities which
  address important community issues, and expose
  what Rotary does!.
• Develop a club Facebook page and encourage
  community organizations and individuals to link
  to it.
• Solicit third party endorsements of Rotary
  projects.
• Ask beneficiaries of Rotary service to speak or
  endorse publically on behalf of the club.
• Publicize member participation in club activities
  in business and trade periodicals as well as at
  their work places. membership certificates on
  display in the office
• Wear Rotary Regalia in public - On yourself-on
  your car!

7
Ways To Promote Rotary

• Arrange for Rotary displays in local libraries,
  Banks, Shopping malls,Schools,Universities.
• Produce a video or take pictures of club
  activity. Download onto You Tube,Pinterest , your
  club Facebook page, Rotary Africa, - Keep the
  local press informed - make them part of Rotary!.
• Promote Encourage Rotarys work with young
  people. Mentor and help form an Earlyact,Interact
  or Rotaract Club.
• Seek opportunities for Rotarians to speak at
  community events Schools. Parents are exposed
  to Whats Rotary!

8
Ways to Promote Rotary

• Wear Rotary branding, pins, shirts, etc. Make it
  a habit NOT just at meetings!. Promote items from
  the Rotary Shops.
• Place old copies of Rotary Africa, Endorse with
  Club contact details in local Business
  Receptions, Doctor's /Dentists Rooms, Hospitals,
  etc.)
• Use signage throughout the community. - Team up
  with other Community organizations. Use mutual
  ground areas at Schools, Churches to Display
  Rotary Signage. A Donation a month is better
  than paying Municipal rent!
• Think outside of the box. BUT keep it legal!
• GO BIG! Think Brand Rotary!

9
What Does GO BIG Mean?

• Update old Regalia at your clubs meeting place.
  Rotary meets signs Pull up banners, etc
  reusable and portable
• Use a large sign or banner and display it at
  community Projects, festivals and events your
  Club does. Bannerwalls
• Speak to the Municipality about displaying
  signage permanently in the community. Not an
  easy one so go the School Church route!
• Join forces with another service organization and
  create a welcome to sign for your community
  with emblems on the sign. Rotary-Lions-Round
  Table and Share the cost.
• If you can brand your business why cant you brand
  your Rotary Club or is it embarrassing and
  private? We do so much more than Social and
  Business networks!
• Show Your Rotary Colours!

10
More Ways to GO BIG

• Get Municipality permission to place the wheel
  emblem at various public places (parks, roadways,
  etc.) Environmental projects! - Sponser a Traffic
  Circle!
• Ask your Local Shopping mall to become partners
  in fund raising efforts . Coin fountains,
  collection points etc
• Start a flea market or regular community event
• Encourage members to be ambassadors for Rotary!
• If you enjoy Rotary - Encourage others - GO BIG!

11
Examples of GOING BIG!
12
Why Publicity is Important
Publicity is a necessity in the world of
volunteer work. If you look at it as tooting
your own horn, it develops a negative
connotation. But if you can view publicity as
a way to reach out to people in need and people
who can help you in your efforts to do good, then
you will have discovered a treasure that provides
an unending supply of resources.
13
Wondering Where To Start?

• Appoint a PRPI Public Relations Public Image
  person or team within your club who will promote
  and liaise media coverage, Look after the club
  facebook page and website, keep the clubs Regalia
  updated, and foster and project the image of
  Rotary.
• Encourage members to DRESS THE PART
• Wear their Rotary Pins at all times not just to
  Club meetings.
• Wear Rotary branded clothing at events.
• Wear the face of Rotary in public
• Encourage members to ACT THE PART
• Follow the 4 way test.
• Invite friends and colleagues to Rotary Club
  meetings and events.
• Talk the Talk, Walk the Talk I am a Rotarian!
• Use the Sergeant at-arms to foster fellowship and
  belonging. Get the members out the closet and
  make them proud of being a Rotarian! Remind them
  of the day they got inducted wear this pin with
  pride every day
• Above all make Rotary FUN!

14
YOU ARE ROTARY

• Engage new and old members and share Rotary
  Stories with visitors to meetings.
• BE welcoming
• BE friendly
• BE conversational
• BE a good listener
• BE sincere
• BE Rotaries Public Image!

15
(No Transcript)
16
Billboards
17
Pull up Banners

PRODUCTS

A-Frame Banners
Canvas Fabric Prints
Custom Wallpaper
Eclipse Banner
Fabric Frames
Lightboxes
Pop ups
Pull Up Banners
Tablecloths
X-Frame Banners    
18
Business Cards
19
District 9370 website

• District Links
• RI Webinars
• Rotary Club Central
• Rotary Showcase
• Rotary Shop in D9400
• ClubRunner Training
• RI Exchange Rates
• Downloads
• Creating a Facebook Page
• RI-CR Integration - advantages procedures
• RI-CR Integration - the nuts and bolts
• Steps to successful PR Public Image Strategies
• Rotary Club Central Instructions
• 2013-14 AC-AG Contacts
• 2013-14 Area Group Structure

20
Thank You - Think Rotary!