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Global Business Program U.S. Nutrition Market Figures, Trends

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Global Business Program U.S. Nutrition Market Figures, Trends & Opportunities September 26, 2007 Patrick Rea, Editorial Director & Publisher, NBJ – PowerPoint PPT presentation

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Title: Global Business Program U.S. Nutrition Market Figures, Trends


1
Global Business Program U.S. Nutrition Market
Figures, Trends Opportunities
September 26, 2007 Patrick Rea, Editorial
Director Publisher, NBJ
2
NBJ Products
  • NBJ Subscriptions
  • Individual paper copy (995)
  • Corporate (2.5-30k depending on users and level
    of access)
  • Reports (2,995)
  • NBJs Healthy Foods Report 2007
  • NBJs Supplement Business Report 2007
  • NBJs Organic Foods Report 2006
  • NBJs Healthy Foods Report 2006
  • NBJs Raw Material Ingredient Supply Report
    2006
  • NBJs Sports Nutrition Weight Loss Report 2007
  • NBJs MA Report Segment Modules

3
NBJ Products (contd)
  • New Trend Market Niche Reports (995)
  • CAM and Practitioner Supplement Sales Report 2007
  • Natural Organic Personal Care Report 2006
  • Natural Pet Product and Pet Nutrition Report 2006
  • Nutrition Bar Trend Report 2006
  • Joint Health Report 2006
  • Chinese Nutrition Market Report 2007
  • Data Charts Downloadable excel files of 150
    data charts
  • NBJ Back Issues Data Packs
  • Web Seminars Custom Research, MA Database

4
NBJ Research MethodologyAssess all levels of the
value chain
  • Manufacturer NBJ manufacturer brand sales
    survey NBJ database of 400-500 supplement
    companies with annual wholesale sales with
    product and sales channel breakdown compiled
    company and category research executive
    analyst interviews
  • Retail USA Model Nielsen mainstream FDM data
    IRI scanned data in FDM SPINS data from A-size
    (gt2mil) natural stores, survey of 600 natural
    independent and chain stores with Natural Food
    Merchandiser Costco, WalMart, distributor, GNC,
    etc. interviews store gym visits C-Store
    News, Beverage Digest, etc.
  • Direct NBJ survey and database of company sales
    in MLM, practitioner, DRTV, internet, mail order,
    etc. DSA, Jordan Whitney, etc.
  • Consumer Various usage and attitude surveys
    modeled into aggregate purchase model to
    reconcile with manufacturer retail data
  • Supply NBJs annual survey of raw material
    ingredient supply companies and interviews for
    NBJ
  • SPECIAL FOR 2007 NBJ Global issue NBJ/IADSA
    survey of global supplement manufacturers poll
    of IADSA member associations interviews with
    companies, experts and secondary data providers
    (Euromonitor, Nicholas Hall, Zenith, government
    research)

5
NBJ USA Forecast
Products 2006 (mil) 2006 Growth 07-10 Growth Forecast
Supplements 22,460 5.4 4-6
Natural Organic Food 23,602 13.3 10-13
Functional Foods 31,400 10.2 5-9
Natural Organic Personal Care, Household Goods 7,490 14.2 11-13
Nutrition Industry 84,952 10.0 7-9
Source Nutrition Business Journal.
6
U.S. Nutrition Industry 85 Bil in 2006
7
U.S. Nutrition Industry Sales, 1997-2006 (85
Bil in 2006)
8
U.S. Nutrition Industry Supply Chain
Consumer Sales (mil) Retail Direct Wholesale Raw Materials/ Ingredients
Supplements Total 22,460 14,390 8,070 13,350 2,510
Natural/Organic Food 23,600 23,530 70 13,210 3,170
Functional Food 31,400 30,950 450 21,640 660
NPC 7,490 4,730 2,760 4,010 580
Total Nutrition Ind. 84,950 73,600 11,360 52,200 6,920
9
Todays U.S. Nutrition Industry Issues
Opportunities
  • Specialty Supplement Categories
  • Obesity Weight Loss
  • Natural Retail
  • Mass Market
  • Import Safety Issues
  • Practitioner

10
U.S. Specialty Supplement Sales Growth, 1995-2006
11
U.S. Fish Oil Sales, 1997-2006 (489 Mil in 2006)
Figure in Mil
12
U.S. Probiotic Sales, 1997-2006 (299 Mil in
2006)
Figure in Mil
13
U.S. Sports Energy Drink Sales Growth, 1998-2006
14
U.S. Natural Organic Food Sales Growth,
1995-2006
15
U.S. Natural Organic Personal Care Household
Item Sales Growth, 1995-2006
16
Supplement Sales Retail vs. Direct Channel
Growth
17
What do you feel is the consumer trend with the
most promising market potential for dietary
supplement manufacturers and suppliers?
29
39
18
14
Source NBJ/Newport Summit 2007
18
Based upon increased concerns about the quality
of Chinese materials, have you changed your
buying practices or behaviors?
42
36
22
Source NBJ/Newport Summit 2007
19
How will your planned marketing expenditures in
2007 compare with 2006?
Source NBJ/Newport Summit 2007
20
What will drive the shift from a
disease/treatment paradigm to a
wellness/prevention system?
Source NBJ/Newport Summit 2007
21
To capture health care dollars, who will be the
nutrition industry's greatest business partner?
Source NBJ/Newport Summit 2007
22
Thank you.
September 26, 2007 Patrick Rea, Editorial
Director Publisher, NBJ
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