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Who we are and what we do

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Who we are and what we do * * * * * * Every day we are making forestry, gardening and construction easier for people in more than 100 countries. – PowerPoint PPT presentation

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Title: Who we are and what we do


1
Who we are and what we do
2
  • Every day we are making forestry, gardening and
    construction easier for people in more than 100
    countries.

3
This is how we do it
Walk-behind products
Handheld products
Ride-on products
Accessories and garden tools
Watering products
Construction products
4
More than 320 years of innovation
2006
1959
Listed on NASDAQ OMX Stockholm
Chainsaws
1918
1978
2010
Lawn mowers
Part of Electrolux
New production facility in Mielec, Poland
5
Husqvarna today
  • The worlds largest producer of outdoor power
    products for forestry, gardening, construction
    and the European leader in watering.

6
Husqvarna today
  • Financial data
  • Sales SEK 30 billion
  • Operating income SEK 1.6 billion
  • 16,000 employees
  • Listed on NASDAQ OMX Stockholm

Data refers to full year 2010, excluding items
affecting comparability.
7
Husqvarna today
  • Operating income
  • Sales

SEK bn
37
54
9
Data refers to full year 2011, excluding items
affecting comparability and Group common cost.
8
Our primary strengths
  • Strong brands
  • Efficient global distribution network
  • Broad product offering
  • Flexible supply chain

9
Our strong brand portfolio
Core Brands
Tactical Brands
Regional Brands
10
Leading market positions
Global no.
Global no.
Global no.
Global no.
Global no.
European no.
1
1
1-2
2
1-2
1
Garden tractors
Watering consumer market
Chainsaws
Other petrol-powered, handheld products
Lawn mowers
Diamond tools for construction and stone
industries
10
11
Our global presence
Major production facilities
Sales offices or distributors
12
Distribution network
End-users
  • Homeowners
  • Landowners
  • Professional forest tree care
  • Professional landscape ground care
  • Construction industry

Retailers
Dealers
13
Innovation is our heritage and future
  • 44 of capital expenditures in 2011 referred to
    new products.
  • RD centers in US, UK, Sweden, Germany, Japan and
    China.
  • Primary development for exploring new
    technologies.

14
Innovative technologies

X-TORQ technology
AutoTune technology
Hybrid technology
Battery-powered tiller
Automatic watering solutions
Cobra wire
15
Our core values
Professionalism For best in class performance
Customers first In our actions
Core values
Teamwork With open minds
Always with passion and a sense of urgency
16
Ownership structure
USA
8
Norway, 3
Largest shareholders Share of capital Share of votes
Investor AB 16.8 30.1
Alecta Mutual Pension Insurance 9.6 7.2
LE Lundbergföretagen AB 6.7 22.0
Nordea fonder 6.1 2.5
Swedbank Robur fonder 5.7 1.9
10
8
Others
8
Sweden
Sweden
79
81
Source SIS Ägarservice as of 30 dec 2011.
17
Organization
President and CEO Hans Linnarson
Finance IT Ulf Liljedahl
Legal Affairs Olle Wallén
Purchasing Martin Austermann
Human Resources Per Ericson
Manufacturing Logistics Sascha Menges
Sales Service Europe Asia/Pacific Hans
Linnarson (acting)
Sales Service Americas Michael Jones
Construction Anders Ströby
Product Management Development Henric Andersson
18
  • Right PEOPLE in right jobs make great RESULTS

19
Our Code of Conduct
  • By applying the Code in your daily work, you are
    helping to ensure that our business is conducted
    in a responsible and sustainable way.

20
Our Code of Conduct
  • Husqvarna believes in fair treatment of people
    and honest business relations based on our Code
    of Conduct.

21
Opportunities for individual growth
  • We promote our employees and help them to
    develop.
  • Talent management ensures that the right person
    with the right talent is in the right position.
  • We encourage mobility between functions, business
    units, countries and regions.

22
Europe Asia/Pacific
  • Sales service, Demand chain, Trade marketing
    and Product care.
  • Global responsibility for Brands.
  • Approximately 30 market share in the region.
  • Approximately 60 of sales are under the
    Husqvarna and Gardena brands.
  • Distribution network
  • Dealers
  • Retail chains such as Bauhaus, bauMax, Homebase,
    castorama, Kesko, OBI etc.

Share of Group 2011
Sales
54
Operating income
Brands
Excluding items affecting comparability and
group common cost.
23
Americas
  • Sales service, Demand chain, Trade marketing
    and Product care.
  • Manufacturing (Americas).
  • Leading market positions, especially for
    chainsaws.
  • Distribution network
  • Dealers
  • Sears, Lowes, Walmart and Home Depot.

Share of Group 2011
Sales
37
Operating income
Brands
Excluding items affecting comparability and
group common cost.Operating income for the year
was negative.
24
Construction
  • Sales service, Trade marketing, Demand
    supply, RD and Manufacturing.
  • Global leading market position with approximately
    15 market share.
  • Equipment and diamond tools for construction and
    stone industries.
  • Distribution network
  • Direct sales to construction contractors,
    construction retailers, rental companies and
    specialized dealers.

Share of Group 2011
Sales
9
Operating income
Brands
Excluding items affecting comparability and
group common cost.
25
Product Management Development
  • Global function for
  • Global categories
  • Design
  • RD
  • Quality
  • A rapid pace of high quality, customer-driven
    product renewal with a high level of innovation
    and increased focus on battery-powered products.
  • Reduce time-to-market.
  • In order to make product development more
    effective, development resources are gathered in
    a few RD centers in key locations.

RD centers
Products
26
Manufacturing Logistics
  • Global function for
  • D SC, Distribution
  • Manufacturing (Europe, Asia)
  • Manufacturing Engineering
  • Lean Program (HOS)
  • Environment
  • Industry specific challenges
  • Delivery accuracy, efficient and flexible
    manufacturing in a seasonal environment with
    short lead times.
  • A global platform for lean manufacturing and
    continuous improvement is one of the key
    priorities (Husqvarna Operating System, HOS).

Major production facilities
Production value by geographical area, 2011
North America
Europe
41
48
11
Rest of the world
27
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