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New Tools for Strategic Planning Chapter 1

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New Tools for Strategic Planning Chapter 1 T. A. Sgritta University of North Carolina at Charlotte Planning Class format Traditional + Understanding Application Real ... – PowerPoint PPT presentation

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Title: New Tools for Strategic Planning Chapter 1


1
New Tools for Strategic Planning Chapter 1
  • T. A. Sgritta
  • University of North Carolina at Charlotte

2
Planning
3
Class format
  • Traditional
  • Understanding
  • Application
  • Real World

4
Goals for the Class
  • Use the material early and late in career
  • Become immediately valuable to employer
  • Take control of responsibilities and career
  • Get a raise
  • Have employer come back to our university

5
Remember the Purpose
6
Goal of Strategic Planning
  • The goal of strategic planning is to achieve
    competitive advantage

7
Competitive Advantage
8
Competitive Advantage
  • Key words that mean something (or combination of
    things) of value that you have and others dont!

9
Strategy as a Subject
  • Large Corporations vs. Small Companies
  • Planning 30,000 foot approach
  • Bias for Action

10
Mission Statements
  • Strategic Vision
  • Mission
  • Strategic Objectives

11
Determining Mission
  • What business are we in?

12
Missions (Contd)
  • Target market segment (defined customers)
  • Product or product range
  • Channel(s) of sale
  • (possible) technology advantage
  • Together define the business and the competitive
    advantage
  • Formal corporate mission statements are usually
    not real missions!

13
McDonalds
14
Dave Thomas
15
Wendys
16
Wendys Mission
  • Quoted Our guiding mission is to deliver
    superior quality products and services for our
    customers and communities through leadership,
    innovation and partnerships
  • Real To provide fresh, quality hamburgers and
    other adult oriented fast foods through owned and
    franchised stores that feature sit-down and drive
    thru venues that appeal to adults with little
    time.

17
Using Mission
  • Tool for management decision making
  • Can change mission
  • But it is a formal, not often occurrence!

18
Strategic Planning/Management
  • Plan development
  • Analysis
  • Define strategy
  • Action Plans
  • Review Control
  • Dont get stuck!

19
Planning Factors
  • Real (situation opportunities)
  • Win (competitive positioning)
  • Worth (financial and other)

20
Presenting Plans
  • Written and Oral
  • Selling
  • Yourself
  • Management
  • Colleagues
  • Employees
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