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Media Literacy

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... Clio (2005- ) Academy of Arts (2007- ) Faculty for Visual Arts Media Education (ME ... 1994: Film and TV Culture (aesthetics of visual arts), 2005 ... – PowerPoint PPT presentation

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Title: Media Literacy


1
Media Literacy in Serbia ex-challenges and/or
contemporary lessons
2
(1984-1990) Institute for Development of
Education (1990-1994) Ministry of Education
(1994-2005) Faculty for Education (1998-
) Media Focus (2002- ) Fund for Media Arts
- SMArts (2009- ) Clio (2005- )
Academy of Arts (2007- ) Faculty for Visual
Arts

3
Media Education (ME)
  • Contemporary world has introduced media education
  • more than quarter of a century ago
  • UNESCOS Declaration on Media Education (1982)
  • Learning about media is natural part
  • of each educational level
  • including non-formal experiences and knowledge,
  • their articulation and classification,
  • all the way to developing system
  • of their elaboration and implementation
  • through the official educational network

4
Media Literacy (ML)
  • ML is the very result of ME process
  • ML includes identification of essential cognitive
    structures within each individual for himself
    establish the concrete model of behavior, as well
    as his own attitude towards values
  • ML is the integral part of culture

5
Media Literacy IS NOT
  • professional education in and/or for media
    production
  • the curricula, neither whatever syllabus of
    teaching/learning media technologies use (i.e.
    application) in educational processes

6
Media Literacy
  • Goals
  • Introduction to understanding and accepting mass
    communication as the integral part of general
    culture
  • Familiarization with media informative,
    educational and distractive functions
  • Acquiring elementary knowledge on phenomena,
    development, languages and aesthetics of media
  • Training for selective and critical reception,
    evaluation and adoption of media messages,
    through analytical approach and creative
    expression in media
  • Acquisition of competences relevant for placing
    media contents into ones own system of values

7
Media Literacy
  • Outcomes
  • Selective and critical consumption of media
    products
  • Mass audience (tastes) refined
  • Art communication within mass culture

8
Media Literacy
  • Areas of knowledge and understanding
  • WHO is communicating and why? Media Agencies
  • WHAT TYPE of text is it? Media Categories
  • HOW is it produced? Media Technologies
  • HOW do we know what it means? Media Languages
  • WHO receives it, and what sense do they make of
    it? Media Audiences
  • How does it PRESENT its subject? Media
    Aesthetics



  • British Film
    Institute (1989)

9
Serbian Experiencefirst ? and last ? steps
  • Pre-school education
  • only as part of a few research projects
    (experimentally introduced)
  • Primary school
  • (1985-1990) Film and TV culture (6-8 per year,
    language and literature)
  • (1990-2001) expelled
  • (2002- ) Media culture Language and
    Communication (outcomes)
  • Secondary schools
  • (1978-1988) only as professional education

10
Serbian Experiencefirst ? and last ? steps
  • Universities
  • FACULTIES FOR EDUCATION 1993 Mass
    Communication (art of media), 1994 Film and TV
    Culture (aesthetics of visual arts), 2005 Media
    Literacy (methodical and pedagogical discourse)
    2005- mainly from the sociological point of
    view ?
  • FACULTY OF PHILOSOPHY (UBG) Media and Education
  • FACULTY OF PHILOSOPHY (UNS) Communication,
    Sociology of Communication, Sports and Media
  • FACULTY OF PHYLOLOGY AND ARTS (UKG) Film and
    Literature, Culture Anthropology (Arts,
    Mythology, Technologies and Communication)

11
Serbian Experiencefirst ? and last ? steps
  • Out of school
  • Media Focus supported by UNESCO (2000),
    Ministry for Culture RS (2000), Ministry for
    Education RS (2002), FOS (2003) on-line courses
    on Media Literacy (primary secondary schools
    teachers)
  • Faculty for Education (UBG) supported by
    Ministry for Science RS (2002-2005) Creating
    Centre for Media Research and Distance Learning
    Development e-network authors campaign for
    sophisticated attitude towards moving pictures
    media
  • SMArts supported by FOS (2006/7) on-line
    courses on Arts of Moving Pictures (primary
    schools teachers)
  • (Professional) In-training authorized by
    Ministry for Education RS (2008) workshops in
    Journalism (secondary schools teachers)
  • CLIO Internest (2009/10) media education for
    Multimedia Design of Various Teaching/Learning
    Issues (secondary schools pupils)

12
  • THANX
  • ?
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