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Accommodations

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Price The property costs: $25,000,000 ... to prevent pollution Developing sustainable buildings that will cater ... in the hospitality market Challenges Competition ... – PowerPoint PPT presentation

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Title: Accommodations


1
  • Accommodations

2
The Day Resort
  • Six Star
  • Caribbean Theme
  • Beach-front Resort

3
Guest Rooms
  • Fully furnished including a balcony
  • Overlooks an endless amount of infinity pools and
    the breathtaking ocean
  • Includes combined shower and bathtub, an armoire
    with a flat-screen television, and full balcony.

4
Regal and Presidential Suites
  • Master bedroom fully furnished with flat screen
    television
  • Master bath has a combined shower and bath with
    twin sinks
  • There is a guest bedroom with guest bathroom
  • The suite also has a living space with two full
    balconies overlooking the gorgeous view.

5
Amenities
  • Home to the outdoor restaurants American
    Cuisine, Mesquite Oasis, and Asian Bistro
  • Pools surround the resort and include swim up
    bars, water slides, and a lazy river.

6
The Night Resort
  • Six Star
  • Elegant
  • Beach-front Resort

7
Guest Rooms
  • Fully furnished and include a balcony overlooking
    the Atlantic Ocean
  • Shower and bathtub, an armoire with a flat-screen
    television, and full balcony.

8
Regal and Presidential Suites
  • Master bedroom fully furnished with flat screen
    television
  • Master bath has a combined shower and bath with
    twin sinks
  • Guest bedroom with a full guest bathroom
  • Living area includes two balconies overlooking
    the breath taking views.

9
Amenities
  • Large casino of tables and night lounges open all
    night
  • Outdoor theatre that sits waterfront
  • Home to the formal dining restaurants, Kudeta,
    Amore, and the Blue Dolphin, as well as one
    casual dining restaurant, El Sombrero

10
The Seashell
  • Four Star Beach-front Hotel

11
The Seashell
  • 100 guest rooms fully furnished including a
    balcony overlooking the ocean
  • One large beachfront pool

12
The Sun and Sand
  • Four Star Beach-front Hotel

13
The Sun and Sand
  • 100 guest rooms fully furnished with a balcony
    overlooking the ocean and large pool on the
    premises
  • Casual dining that sits parallel to the pool area

14
The Blue Wave
  • Three Star Hotel Beach-front Hotel

15
The Blue Wave
  • 100 guest rooms with full balcony
  • Located conveniently close to the airport

16
Food and Dining Services
17
Coakley Cay Boulevard
This street has three Tea Stops. The Tea Stop is
Serenity Islands signature café. It offers a
variety soothing and calming tea for the guests.
There is a Starbucks located on this street as
well.
There are two commercial markets and one local
market located on the main street. The local
market offers a lot of seafood caught right there
on the island, as well as food native to the
Bahamas. The two commercial markets will give
the tourists the ability to shop for food items
that they would be able to find in their own
homes.
18
The Serene Sanctuary
The most extravagant dining experience that a
guest will have can be found on the top floor of
the Serene Sanctuary. This five star rated fine
dining restaurant is called Ambiance From Above.
Along with this marvelous dining experience,
there is a smoothie cart on the first floor,
along with a beverage cabana on the sixth floor,
and a Tea Stop on the fourth floor.
19
The Sandwalk
There are six different restaurants located on
the sandwalk.
Italian Palace Calm Waters Ocean Grill
(Seafood) The Cove (American steakhouse) Sakura
(Japanese) Palm Café (Buffet-style)
20
The Night Resort
There are three formal restaurants and one casual
dining restaurant located in the Night Resort.
  • The Blue Dolphin (Seafood)
  • Amoré (Italian)
  • Kudeta (Thai)
  • El Sombrero (Mexican)

21
The Day Resort
There is one fine dining restaurant and two
casual dining restaurants located in this resort.
  • Asian Bistro (Chinese and Japanese)
  • American Cuisine (Buffet-style)
  • Mesquite Oasis (Barbeque-style)

These three restaurants are all located
outside the hotel.
22
Culinary Packages
  • Five days and four nights with casual dining
    privileges and one recreational activity of
    choice
  • Seven days and six nights with causal and fine
    dining privileges and two recreational activities
    of choice
  • Seven days and six nights with casual and fine
    dining privileges and two recreational activities
    of choice with a reservation to the Ambiance From
    Above restaurant located in the Serene Sanctuary

23
Food Festival
There is an annual food festival on our Island.
This festival is an elegant and prestige fish
market that sells all types of seafood caught
fresh on the island. Our festival is known for
their fresh lobster, salmon, and crab.
This festival falls on the last week of July
every year. With a small fee, all tourists and
locals are welcome!
24
Marketing Plan
25
Come Experience The true meaning of tranquility
At SERENITY Island.
  • Slogan

26
Summary
  • Serenity Islands takes pride in providing its
    guests with an escape from the outside, everyday
    world
  • Staff works hard to provide guests with relaxing,
    hush atmosphere
  • Market destinations by offering a vacation
    experience like no other

27
Unique Attractions
  • Offering
  • Tier-shaped spa
  • One-of-a-kind sandwalk
  • Luxurious resorts
  • Exclusive restaurants
  • Theatre and recreational activities
  • These target the objective to provide guests with
    an escape to Serenity Islands

28
Target Market
  • Adults eighteen years and older
  • Regional market includes North American and
    Central America
  • Vacation Tourists

29
Objectives
  • Serenity Island to become one of top ten vacation
    spots in the Caribbean
  • If success is met in number, trademarks such as
    most relaxed and most peaceful will be
    addressed
  • Be in high demand
  • Increasing profits and increasing visitors
  • Decrease expenses by becoming eco-friendly
  • Pay back investors and refund partners
  • Returning cliental
  • Overall, to become evident and known in the
    hospitality market

30
Challenges
  • Competition
  • Other destinations providing a relaxed and
    tranquil atmosphere
  • Airfare
  • Room prices
  • Making profit
  • Rely on staff to assure challenges are met and
    overcome

31
SWOT Analysis
  • Strengths and Opportunities
  • Development will allow enormous employment
    opportunities
  • Guests given chance to explore new environment
    and culture
  • Prime location with exceptional weather and
    unique attractions
  • Weaknesses and Threats
  • Great competition from other islands and
    destinations
  • Lower airfare and room rate prices

32
Product Mix
  • Selling an escape from everyday life
  • An experience that cannot be found at home
  • Wow factors and exclusive packages offered to
    guests

33
WOW Factors and Packages
  • WOW Factors
  • Packages
  • 5 and 6 star Night and Day resorts with full
    services
  • First ever, Sandwalk
  • A strip of shops and restaurants along the beach
  • Tier-shaped Spa made completely out of glass
  • Offering exclusive spa, recreation, and food
    services
  • Accommodate guests stay and wallet
  • Payments by week rather than separate days
  • Resorts services offered to guests of entire
    island
  • Price increases as exclusive offers do
  • Other packages offering complementary experiences

34
Price
  • The property costs 25,000,000
  • The Day and Night Resort as followed
  • Standard Guest Room start at 420.00 per night
  • Regal Suite 685.00 per night
  • Presidential Suite 980.00 per night
  • Prices for the Seashell, Sun and Sand, and Blue
    Wave Resort as followed
  • Standard Room 275.00 per night
  • Spa Packages start at 350.00
  • Spa Services start at 60.00

35
Promotions and Advertising
  • Done through internet
  • Paying to advertise on well-known websites such
    as Expedia and Travelocity.
  • Island website promotes packages and is main way
    of reservation
  • TV ads, mail, brochures and email
  • Main way is by word of mouth from satisfied
    customers
  • Goal is to guarantee an experience like no other.

36
People
  • Requirements and Expectations of Employees
  • Demographic of Customer
  • Previous experience in the industry
  • Good communication skills
  • Able to handle customer concerns
  • Provide excellent service
  • considerate to guests
  • Couples/Loved Ones/Honeymooners/Newly
    Weds/Friends
  • Ages 18
  • 75,000 income average
  • Middle to Upper Class
  • World Wide customers

37
Expectations
  • Tranquil Designs, Inc. expects to be a
    successful destination if certain criteria will
    be meant. These include having low expenses, high
    revenue, an eco-friendly environment, and a
    resort that is high in demand. If these basic
    marketing strategies are meant, Serenity Islands
    will become one among the top resorts in the
    world.

38
Sustainability Plan
39
Government
  • Immigrant or nonimmigrant visa required
  • Drugs and prostitution is illegal
  • Distributive policies to extend goods and service
    as well as distribution of the costs of these
    goods and services amongst organization members
    is applied
  • Government policies that will impact the
    destination are welfare, public education, road
    and highway plans, public safety, and
    professional organizations benefit plans
  • Regulatory policies to limit certain types of bad
    behavior that marked illegal such as speeding or
    littering are enforced
  • Constituent policies will also be used to
    determine lines of power in the government as
    well as police force

40
LEED
  • Internationally recognized green
    building certification system
  • The Serene Sanctuary is a green, eco-friendly
    building. The accessories used to make this a
    green building are the use of high efficiency
    water heaters, recycled building materials, food
    recycling chutes, porous paving schemes, and a
    rainwater collection system. The Serene
    Sanctuary is a place to come to rejuvenate, feel
    relaxed, and healthy by making this spa a green
    building those same factors are being given back
    to the environment.

41
Environmental
  • Alternative means of transportation to prevent
    pollution
  • Developing sustainable buildings that will cater
    to demographic trends now and in the future
  • Renovations done on an as need basis

42
Cultural
  • Embrace the locals beautiful environment,
    delicious fresh foods, and traditional practices

43
Social
  • Show the locals that their culture will be
    embraced not replaced
  • Promote local food festivals and fresh food
    markets
  • Incorporate the traditional music at the resorts
    and other attractions
  • Encourage the locals to obtain jobs at all of the
    various attractions

44
Capacity Management
45
  • Implementing a plan to manage our population is
    of high importance.
  • Our population is a combination of
    tourists/visitors and locals.
  • With serenity and peace being our theme,
    population management becomes even more crucial.

46
  • Large number of guests could easily exhaust our
    natural resources
  • Beaches
  • Beautiful scenery
  • Safety is a major concern of ours which could be
    jeopardized my large numbers of tourists.

47
  • Determining how many guests our island can
    facilitate is the first and most important step
    in managing a population.
  • You can also limit the number if guests allowed
    to visit
  • Alert hotels and resorts and give them a maximum
    capacity, they can only accept a certain number
    of reservations.

48
  • Guests placement is a key step also.
  • Place hotels and resorts far enough apart so
    guests feel as though they have enough room.
  • Give shops and restaurants enough space to
    operate while not be crowded together.
  • Creating specific pathways and direct routes can
    also help ease the flow of traffic and make
    traveling safer.

49
Future Developments
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