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Title: U.S. Housewares Retail Market


1
U.S. Housewares Retail Market
Presented by
March 9, 2011
2
The International Housewares Association Is The
Home Authority
  • Not-for-profit, full-service trade association
  • Founded in 1938
  • The voice for the housewares industry
  • 1,600 supplier members
  • Sponsors of the International Home Housewares
    Show

3
Stores You Will Visit Today
Best Buy Bloomingdales Brookstone The Container
Store CrateBarrel Home Depot Macys Pottery
Barn Target Wal-Mart Whole Foods Market Z Gallerie
4
Headlines
  • Big-name U.S. retailers are increasingly hunting
    for growth overseas as American consumers
    continue to guard their wallets, purchasing
    cautiously.
  • Kiplinger 1/17/11
  • Stuck in the middle, big grocers make
    changes Pressures from discount chains, upscale
    markets force changes
  • Chicago Tribune 1/6/11
  • Retail Up for 2010 Christmas Season Early
    returns are finding that retail sales were the
    highest in the 2010 Christmas season that theyve
    been in five years.
  • The Glittering Eye 12/28/10

5
Headlines
  • The bad news for restaurants is that people
    aren't dining out as often. According to our
    surveys, Americans ate out an average of 3.3
    times per week before the recession. In 2010,
    that number dropped to 3.1. Similarly, in 2007,
    53 of all meals were prepared outside the home
    now it's 47.
  • Wall Street Journal, 1/25/11

6
Trends
  • Sales Up, But Stores Fret Over Outlook
  • Retailers saw their best holiday season since
    the start of the recession, but a loss of
    momentum in December fed concerns about the
    strength of the sector's revival in the new year.
  • December retail sales at stores ranging from car
    dealers to grocers rose 7.9 from a year ago, the
    Commerce Department said Friday, and overall
    sales surpassed their pre-recession peak.
  • Wall Street Journal, 1/15/11

7
Trends
Wall Street Journal
8
Breaking News
9
Global Housewares Market
Global Housewares Retail Sales 2009 US288.4
Billion US and Canada 75.7 Latin
America 11.7 Western Europe 76.1 Asia
91.8 Africa 12.1 Eastern Europe
8.4 Middle East 8.2 Oceania 4.8
  • Insert new chart

10
Housewares SalesBy Key Retail Channel
Discount Stores/Supercenters 24.3 Department
Stores 14.2 Specialty Stores 11.6 Non
Store Retailing 9.3 Supermarkets
8.3 Hardware Stores/Home Centers
5.5 Warehouse Clubs 4.8 Variety/One Price
Stores 2.7
11
Discount Stores Supercenters
24.3
12
Top Discount Store Wal-Mart
  • Parent Company Wal-Mart Stores
  • General Profile Wal-Mart is a global retailer
    providing
  • a broad assortment of quality merchandise and
    services
  • at everyday low pricing.
  • Subsidiaries Sams Club
  • Number of stores in U.S. 3,708
  • U.S. regions National
  • Total sales 258,200 Million in 2009
  • Housewares sales 20,290 Million in 2009
  • Housewares sales rank in top 100 1

Source HomeWorld Business
13
Retail Intelligence Report
  • Wal-Mart, king of retail, plots rebound
  • The battle for shoppers is playing out in this
    New York suburb. Wal-Mart versus everyone. Dollar
    stores beckon, their small size ideal for quick
    shopping. Target offers 5 percent off if you pay
    with its store-branded card. Costco tempts with
    high-end, brand-name food and designer clothes at
    competitive price.
  • Over the past year, revenue at Wal-Mart stores
    open at least a year has fallen by an average
    0.75 percent each quarter, according to the
    International Council of Shopping Centers.
    Revenue rose by an average of 1.7 percent at
    Target, 8 percent at Costco and 5.9 percent at
    Family Dollar.
  • Associated Press, 2/5/11

14
Retail Intelligence Report
  • Walmart Launches Major Initiative to Make Food
    Healthier and Healthier Food More Affordable
  • Walmart Press Release 1/20/11

15
Retail Intelligence Report
  • Walmart Tries to Recapture Mr. Sams Formula
  • Wal-Mart already commands so large a portion of
    customers wallets that growth is a Herculean
    taskGoldman Sachs recently estimated that for
    Wal-Mart to notch a 1 increase in comparable
    store sales, every person in the US would have to
    spend an additional 10 at the chain.
  • Wall Street Journal 2/22/11

16
Retail Intelligence Report
17
Discount Store Target
Parent Company Target Corporation General
Profile Target strives to be the best place to
buy high quality merchandise at low prices. They
are an upscale discounter. Number of stores in
U.S. 1,746 U.S. regions National Total
sales 65,357 Million in 2009 Housewares
sales 7,810 Million in 2009 Housewares sales
rank in top 100 3
Source HomeWorld Business
18
Retail Intelligence Report
  • Target Expands into Canada
  • Target, the US discount retailer known for its
    cheap chic image, is to invest more than 2.8bn
    in opening up to 150 stores in Canada by 2014, in
    its first international expansion.
  • The retailer, which operates more than 1,750
    large format stores in the US says it has agreed
    to pay C1.82bn to acquire leases to up to 220
    sites currently operated by Zellers, a Canadian
    discount retailer that is the subsidiary of the
    Hudsons Bay Company (HBC).
  • Financial Times, 1/20/11

19
Discount Store Kmart
Parent Company Sears Holdings Number of stores
in U.S. 1,327 U.S. regions National Total
sales 15,743 million in 2009 Housewares
sales 2,240 million in 2009 Housewares sales
rank in top 100 8
Source HomeWorld Business
20
Other Discount Stores
Store 2009 Housewares Sales (US millions)
Meijers 649
Shopko Stores 422
21
Department Stores
14.2
22
Department Store Macys
  • Parent Company Macys Group
  • General Profile Macys Group, Inc. is the US's
    leading department store retailer. A tradition
    of exceptional shopping and lifestyle leadership.
  • Subsidiaries Bloomingdales
  • Number of stores in U.S. 850
  • Total sales 243,489 in 2009
  • Housewares sales 1,090 in 2009
  • Housewares sales rank in top 100 15

Source HomeWorld Business
23
Retail Intelligence Report
Macys Earnings Increase 50 New merchandising
initiatives allowed 4.3 growth in sales in the
quarter, on the high end on the aggressive
guidance we set for ourselves. Wall Street
Journal 2/23/11

24
Top Department Store Sears
  • Parent Company Sears Holdings
  • General Profile Sears is a multi-line retailer
    offering a wide variety of merchandise and
    related services
  • Divisions Kmart, The Great Indoors
  • Total Stores 2,235
  • Total sales 23,692 Million in 2009
  • Housewares sales 1,635 Million in 2009
  • Housewares sales rank in top 100 10

Source HomeWorld Business
25
Retail Intelligence Report
A Tough Sell at Sears This holiday season, Sears
and Kmart, which merged in 2005, are pushing a
single message Buy with layaway, buy with
coupons, buy now and pay later, buy with loyalty
rewards points but please, just buy. Five
years after the merger, Sears Holdings is
beleaguered, with sales markedly worse than its
competitors. The companys revenue dropped more
than 10 percent from 2005 through 2009, the most
recent full fiscal year. In the same time period,
Walmarts sales rose almost 31 percent, Targets
more than 24 percent and Macys about 5 percent.
Sales at JCPenney declined by about 6 percent.
New York Times 1/21/11

26
Department Store Kohls
  • Parent Company Kohls Department Stores
  • General Profile Kohl's mission is to be the
    leading family-focused, value oriented, specialty
    department store offering national brand
    merchandise to the consumer in an environment
    that is clean, friendly and convenient.
  • Number of stores in U.S. 1,058
  • Total sales 17,178 Million in 2009
  • Housewares sales 1,595 Million in 2009
  • Housewares sales rank in top 100 11

Source HomeWorld Business
27
Other Department Stores
Store 2009 Housewares Sales (US millions)
TJMaxx/Marshalls 570
JCPenney 275
Dillard's 119
The Bon Ton 106
Belk 105
28
U.S. Specialty Stores
11.6
29
Specialty Store Bed Bath Beyond
  • Parent Company Bed Bath Beyond
  • General Profile Bed Bath Beyond is a national
    chain of superstores selling predominantly better
    quality domestic merchandise and home
    furnishings. Bed Bath Beyond aims to combine
    superior service with a huge selection of items
    at everyday low prices within a constantly
    evolving environment.
  • Number of stores in U.S. 1037
  • U.S. regions National
  • Total sales 7,829 Million in 2009
  • Housewares sales 3,420 Million in 2009
  • Housewares sales rank in top 100 5

Source HomeWorld Business
30
Specialty Store Williams Sonoma
Parent Company Williams Sonoma General
Profile Williams Sonoma is a specialty retailer
of high-quality products for the home and
kitchen. Subsidiaries Pottery Barn, Pottery
Barn Kids, West Elm Number of stores in U.S.
610 U.S. regions National Total sales
3,103 Million in 2009 Housewares sales
2,400 Million in 2009 Housewares sales rank in
top 100 6
Source HomeWorld Business
31
Specialty Store Sur La Table
Parent Company Sur La Table General Profile
Sur La Table was created to satisfy the growing
demands from culinary professionals and home
chefs for a reliable source of top quality
cookware and hard to find kitchen tools. Number
of stores in U.S. 75 Total sales 205
Million in 2009 Housewares sales 2124 Million
in 2009 Housewares sales rank in top 100 57
Source HomeWorld Business
32
Specialty Store CrateBarrel
Parent Company CrateBarrel General Profile
Crate and Barrel features unique, functional,
affordable designs for the home. They carry
innovative, high quality design products focusing
on shape, form, color and function. Subsidiaries
CB2 Number of stores in U.S. 162 U.S.
regions National Total sales 1,410 Million
in 2009 Housewares sales 904 Million in
2009 Housewares sales rank 19
Source HomeWorld Business
33
Specialty Store Pier 1
Parent Company Pier 1 Imports General Profile
North America's leading specialty retailer of
unique, fashion forward, decorative furnishings,
gifts and related items directly imported from
over 50 countries around the world. Number of
stores in U.S. 1,054 U.S. regions
National Total sales 1,291 Million in 2009
Housewares sales 200 Million in
2009 Housewares sales rank in top 100 48
Source HomeWorld Business
34
Retail Intelligence Report



Pier 1 Imports, Inc. Announces December Sales Results
FORT WORTH, Texas, Jan 06, 2011 (BUSINESS WIRE) -- Pier 1 Imports, Inc. today reports December sales results for the five-week period ended January 1, 2011. December Highlights Comparable store sales increase of 10.3 compared to last year's increase of 8.6 Comparable store sales were driven by increases in traffic, conversion rate and average ticket Merchandise margins were strong in December with less promotional and clearance pricing compared to last year


35
Specialty Store Cost Plus World Market
Parent Company Cost Plus World Market General
Profile World Market is a leading specialty
retailer of casual home furnishings and
entertaining products. Their strategy is to
differentiate themselves by offering a large and
ever-changing selection that combines wine, beer,
food and home products, many of which are
imported, at value prices in an exciting shopping
environment. Number of stores in U.S.
268 U.S. regions National Total sales 869
Million in 2009 Housewares sales 1,253
Million in 2009 Housewares sales rank in top
100 56
Source HomeWorld Business
36
Retail Intelligence Report
  • Cost Plus, Inc. Confirms Merchandising Test with
    Bed Bath Beyond
  • December 10, 2010 Cost Plus, Inc. today
    confirmed that it is conducting a merchandising
    test with Bed Bath Beyond involving its
    consumables products in three Bed Bath Beyond
    stores located in San Diego, California Totowa,
    New Jersey and Elmsford, New York. Cost Plus
    continually evaluates merchandising initiatives,
    including the merchandising test taking place
    with Bed Bath Beyond. Cost Plus does not
    comment on merchandising tests.

37
Specialty Store The Container Store
Parent Company The Container Store General
Profile The Container Store is devoted to
helping people streamline and simplify their
lives by offering an exceptional mix of storage
and organization products. Number of stores in
U.S. 48 U.S. regions 12 States Total sales
555 Million in 2009 Housewares sales
512 Million in 2009 Housewares sales rank in
top 100 30
Source HomeWorld Business
38
Specialty Store HomeGoods
Parent Company TJX Companies General Profile
HomeGoods is a chain of off- price home fashion
stores. HomeGoods offers an exciting, and
rapidly changing selection of home décor
merchandise including furniture, giftware, rugs,
bed and bath accessories, lamps and seasonal
merchandise at great values. Number of stores in
U.S. 323 U.S. regions National Total sales
1,794 Million in 2009 Housewares sales
740 Million in 2009 Housewares sales rank in
top 100 22
Source HomeWorld Business
39
Specialty Store Best Buy
Parent Company Best Buy General Profile
America's leading specialty retailer of consumer
electronics, personal computers, entertainment
software and appliances. Subsidiaries Magnolia
Audio Video, The Future Shop Number of stores in
U.S. 4,027 U.S. regions National Total
sales 49,694 Million in 2009 Housewares
sales 349 Million in 2009 Housewares sales
rank in top 100 39
Source HomeWorld Business
40
Specialty Store IKEA
Parent Company Ingka Holding B.V. General
Profile IKEA is a full-range specialty retailer
selling a wide range of home furnishings with
good design and function. Number of stores in
U.S. 36 Total sales 3,200 Million in
2009 Housewares sales 385 Million in
2009 Housewares sales rank in top 100 36
Source HomeWorld Business
41
Other Specialty Stores
Store 2009 Housewares Sales (US millions)
Kitchen Collection 214
Ross Stores 166
Michaels Stores 71










42
Non Store Retailing
9.3
43
Internet amazon.com
Parent Company Amazon General Profile Amazon
is the largest online retailer in North
America Total sales 24,509 Million in 2009
Housewares sales 530 Million in
2009 Housewares sales rank in top 100 29
Source HomeWorld Business
44
Retail Intelligence Report



Retailers Struggle in Amazon Jungle



45
Retail Intelligence Report
  • Gift Shoppers Flocked to the Web
  • Online Christmas Sales Rose 15.4 as Retailers
    Offered Free Shipping and Internet-Only Bargains
  • WSJ, 12/24/10

46
Supermarkets
8.3
47
Top Supermarket Kroger
Parent Company Kroger Subsidiaries Bakers,
Calla Foods, CityMarket, Dillons, Food4Less,
Fred Meyer, Frys, Gerbes, Hilander, Jay C Foods,
Kessel Food Markets, King Soopers, Payless Super
Markets, QFC Quality Food Centers, Quik Stop,
Ralph's, Smith's Food Drug, Tom Thumb Food
Stores Number of stores in U.S. 3,619 Total
sales 76,733 Million in 2009 Housewares
sales 1,370 Million in 2009 Housewares sales
rank in top 100 13
Source HomeWorld Business
48
Supermarket SuperValu
Parent Company SuperValu Subsidiaries Acme,
Albertsons, Jewel-Osco, Supersaver Foods Number
of stores in U.S. 2,340 U.S. regions 31
States Total sales 31,637 Million in 2009
Housewares sales 344 Million in
2009 Housewares sales rank in top 100 40
Source HomeWorld Business
49
Supermarket Safeway
Parent Company Safeway Subsidiaries Carrs,
Dominicks, Genuardi's, Pac n Save Foods,
Pavillions, Randalls, Tom Thumb, Von's Number of
stores in U.S. 1,725 U.S. regions
National Total sales 40,851 Million in 2009
Housewares sales 704 Million in
2009 Housewares sales rank in top 100 25
Source HomeWorld Business
50
Supermarket Whole Foods Market
Parent Company Whole Foods Market Subsidiaries
Wild Oats Number of stores in U.S. 284 U.S.
regions National Total sales 8,032 Million
in 2009 Housewares sales 72 Million in
2009 Housewares sales rank in top 100 72
Source HomeWorld Business
51
Other Supermarkets
Store 2009 Housewares Sales (US millions)
Publix Ahold USA Delhaize America 409 359 264






52
Hardware Stores Home Centers
5.5
53
Hardware Stores Home Centers Home Depot
Parent Company Home Depot General Profile
Home Depot is the world's largest home
improvement retailer. Number of stores in U.S.
2,244 Total sales 66,176 Million in 2009
Housewares sales 2,180 Million in
2009 Housewares sales rank in top 100 7
Source HomeWorld Business
54
Retail Intelligence Report
  • Home Depot Looks to Women Consumers
  • Since its founding in 1978, Home Depot and its
    orange-smocked employees have ruled the American
    home improvement industry, making it the
    second-largest retailer in the country, after
    Wal-Mart.
  • In its bid for more revenue, Home Depot has
    recognized that while women may be half of its
    customers, it has not catered to them in ways
    that translate into a larger market share.
    Without a housing recovery to revive sales of big
    items or major renovation supplies, the company
    and its competitors are promoting smaller
    projects in spring 2011, during what is the major
    selling season for home improvement stores. And
    that means sprucing up departments to get female
    customers excited about window treatments or new
    colors for makeovers of existing spaces.
  • New York Times 1/31/11

55
Retail Intelligence Report
  • Home Depot Profit Jumps 72
  • Home Depot cited sales of big ticket items such
    as appliances, millwork, windows and heating
    units as helping drive purchases of 900 or more
    in the fiscal fourth quarter.
  • Wall Street Journal 2/23/11

56
Hardware Stores Home Centers Lowes
Parent Company Lowes Companies Inc. Number of
stores in U.S. 1,710 Total sales 47,220
Million in 2009 Housewares sales 1,305
Million in 2009 Housewares sales rank in top
100 14
Source HomeWorld Business
57
Retail Intelligence Report
  • Investors cheer Lowe's plan to lay off 1,700
    middle managers
  • Lowe's Cos., the home improvement giant, is
    laying off 1,700 middle managers across the
    country, another sign that the economic recovery
    remains in a precarious position.
  • It will also hire 8,000 to 10,000 part-time,
    weekend sales workers, a move Lowe's said is
    intended to boost customer service at peak sales
    times.
  • Like the rest of the economy, Mooresville-based
    Lowe's has suffered through the housing downturn.
    The company says consumers are still hesitant to
    invest in their homes, buying fewer major
    appliances and putting large remodeling projects
    on hold.
  • Charlotte Observer 1/26/11

58
Retail Intelligence Report
  • Lowes quarterly profit climbs 39
  • Lowes Cos. said Wednesday that its
    fourth-quarter profit rose 39, boosted by what
    it described as a continuing economic recovery.
  • Still, the No. 2 U.S. home-improvement retailer
    gave a first-quarter profit forecast that may
    fall short of Wall Street expectations, citing
    market uncertainty. Also, its smaller-than-expecte
    d 1.1 rise in same-store sales trailed that of
    its larger rival Home Depot Inc., which recently
    reported a 3.9 increase.
  • MarketWatch 2/23/11

59
Hardware Stores Home Centers Ace Hardware
Parent Company Ace Hardware General Profile
Ace is a cooperative composed of members who are
entrepreneur retailers. Number of stores in
U.S. 4,500 Total sales 12,750 Million in
2009 Housewares sales 844 Million in
2009 Housewares sales rank in top 100 20
Source HomeWorld Business
60
Hardware Stores Home Centers True Value
Parent Company True Value Corp. General
Profile True Value is a cooperative composed of
members who are entrepreneur retailers. True
Value grew in 1997 when Servistar/Coast to Coast
merged with Cotter Co, then True Values parent
company. Number of stores in U.S. 4,905 Total
sales 7,500 Million in 2009 Housewares
sales 430 Million in 2009 Housewares sales
rank in top 100 32
Source HomeWorld Business
61
Other Hardware Stores Home Centers
Store 2009 Housewares Sales (US millions)
Do It Best 451
Menard's 189

62
Warehouse Clubs
4.8
63
Warehouse Club Costco
Parent Company Costco Wholesale Corp. General
Profile Costco Wholesale operates an
international chain of membership warehouses that
carry quality, brand name merchandise at
substantially lower prices than are typically
found at conventional wholesale or retail
sources. The warehouses are designed to help
small and medium sized businesses reduce costs in
purchasing for resale and for everyday business
use. Number of stores in U.S. 560 Total
sales 71,422 Million in 2009 Housewares
sales 9,025 Million in 2009 Housewares sales
rank in top 100 2
Source HomeWorld Business
64
Retail Intelligence Report
  • December Retail Sales Are Weaker Than Expected
  • At Costco Wholesale, Same store sales rose 6
    percent,
  • just a bit below analyst expectations of 6.2
    percent.
  • New York Times 1/6/11

65
Retail Intelligence Report
  • Costco Profit Tops Expectations
  • Costco posted a better-than-expected quarterly
    profit on Wednesday, helped by strong sales and
    increased fee revenue as consumers sought its
    bulk offerings of food and other items.
  • Gross margins rose to 10.98 percent from 10.88
    percent, though the improvement was less than
    some analysts had expected because of strong
    sales of lower-margin gasoline.
  • New York Times 12/8/10

66
Warehouse Club Sams Club
Parent Company Wal-Mart Stores Inc. General
Profile Sam's Club is the nation's largest
member only warehouse club in terms of number of
stores. Number of stores in U.S. 596 Total
sales 46,700 Million in 2009 Housewares
sales 4,085 Million in 2009 Housewares sales
rank in top 100 4
Source HomeWorld Business
67
Other Warehouse Clubs
Store 2009 Housewares Sales (US millions)
BJs Wholesale 1,085

68
Drug Stores
4.2
69
Drug Store Walgreens
Parent Company Walgreens General Profile
Walgreens is the nation's largest drug store
chain. Number of stores in U.S. 7,379 Total
sales 63,325 Million in 2009 Housewares
sales 2,145 Million in 2009 Housewares sales
rank in top 100 9
Source HomeWorld Business
70
Drug Store CVS
Parent Company CVS General Profile CVS is
the nation's second largest drug store
chain. Number of stores in U.S. 7,025 Total
sales 55,355 Million in 2009 Housewares
sales 955 Million in 2009 Housewares sales
rank in top 100 18
Source HomeWorld Business
71
Variety/One Price Stores
2.7
72
One Price Store Dollar General
Parent Company Dollar General General Profile
Dollar General is the nation's largest dollar
store chain. Number of stores in U.S.
8,828 Total sales 11,796 Million in 2009
Housewares sales 1,575 Million in
2009 Housewares sales rank in top 100 12
Source HomeWorld Business
73
One Price Store Family Dollar
Parent Company Family Dollar General Profile
Dollar General is the nation's second largest
dollar store chain. Number of stores in U.S.
6,571 Total sales 7,401 Million in 2009
Housewares sales 961 Million in
2009 Housewares sales rank in top 100 17
Source HomeWorld Business
74
One Price Store Dollar Tree
Parent Company Dollar Tree General Profile
Dollar Tree is the nation's third largest dollar
store chain. Number of stores in U.S.
3,806 Total sales 5,231 Million in 2009
Housewares sales 401 Million in
2009 Housewares sales rank in top 100 35
Source HomeWorld Business
75
Retail Intelligence Report
  • Dollar Tree Sales/Profits Skyrocket
  • Dollar Tree Announces Q4 2010 Sales up 10.7, FY
    2010 Sales up 12.4
  • Sales increased 10.7 to USD 1.73 billion for
    the quarter. Year-to-date (YTD) sales increased
    12.4 to USD 5.88 billion.
  • Comps increased 3.9 and 6.3 for the quarter
    and YTD, respectively.
  • Kantar Retail 2/24/11

76
  • http//www.housewares.org/iha/pubs/mw/default.aspx

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80
U.S. Housewares Retail Market
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