The use of Social Media Applications within Medical Education ...New Tools for a New Generation

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The use of Social Media Applications within
Medical Education ...New Tools for a New
Generation

• Julie K. Hewett, IAMSE Association Manager

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Why me?

• I am not a medical educator
• I am not a researcher

I work with medical educators and I am passionate
about the topic and personally use social media
in all aspects of my professional and personal
life.
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Objectives

• Share a general definition of what is meant by
  social media
• Provide examples of how the more common
  applications are being used
• Identify suggested best practices for continued
  use

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What is Social Media?

• Social media is media designed to be disseminated
  through social interaction, created using highly
  accessible and scalable publishing techniques.
• Social media uses Internet and web-based
  technologies to transform broadcast media
  monologues (one to many) into social media
  dialogues (many to many).

Source Wikipedia
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Diagram by Danny Sullivan en.wikipedia.org/wiki/Da
nny_Sullivan_(technologist)
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Who is Using Social Media?

• Whos Participating?
• Institutions with faculty and students
• Institutions with the communities they serve
• Faculty with fellow colleagues
• Faculty with students
• Students with peers
• Patients with HealthCare Providers

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Who is Using Social Media?

• U.S. Hospitals that use Social Networking tools
• 1,229 Hospitals total
• 575 YouTube Channels
• 1068 Facebook pages
• 814 Twitter Accounts
• 566 LinkedIn Accounts
• 946 Four Square149 Blogs
• 4,118 Hospital Social Networking Sites
• http//ebennett.org/hsnl/ixzz1dxfywX30 As of
  October 9, 2011

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Who is Using Social Media?
Active Facebook Users
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Users Over the Age of 30 45.9 Male 49.5 -
Female
Users Over the Age of 45 20.4 Male 24.3 -
Female
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Who is Using Social Media?

• 4.8 of the Russian Population is using Facebook
• 11.21 of Online Users
• Ranking 30th in World
• Adding 678,240 in the last 6 months

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Social Media as it Relates to Medical Education

• How are these tools being used?
• Tools for sharing of information
• Tools for connecting with others
• Tools for saving time
• Tools for collaboration
• Tools for teaching
• Tools for collecting information

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Social Media as it Relates to Medical Education

• To narrow the discussion
• YouTube
• Facebook
• Twitter
• LinkedIn

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Facebook in Medical Education

• Facebook is a social networking website that is
  operated and privately owned by Facebook, Inc.
  Users can add friends and send them messages, and
  update their personal profiles to notify friends
  about themselves.
• Additionally, users can join networks organized
  by city, workplace, and school or college. The
  website's name stems from the name of books given
  at the start of the academic year by university
  administrators with the intention of helping
  students to get to know each other better.

Source Wikipedia
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Facebook in Medical Education
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Facebook in Medical Education

• Personal Profile
• Must be a Friend first
• Share as much or as little as you choose
• Limited profile controls
• As a user you also control what you see!

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Facebook in Medical Education

• Join a Group
• Tend to be short-term
• Best suited for discussion
• Not open to public viewing

• Become a Fan
• Long Term relationship
• Can be viewed outside of Facebook
• Seen on Public Profile
• Event/Calendar

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Facebook in Medical Education
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Facebook in Medical Education
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Facebook in Medical Education
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Facebook in Medical Education
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Facebook in Medical Education

• Is Facebook a waste of time?
• It depends on how you use it!

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Twitter in Medical Education

• Twitter is a free social networking and
  micro-blogging service that enables its users to
  send and read messages known as tweets.
• Tweets are text-based posts of up to
  140 characters displayed on the author's profile
  page and delivered to the author's subscribers
  who are known as followers. Senders can restrict
  delivery to those in their circle of friends or,
  by default, allow open access.

Source Wikipedia
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Twitter in Medical Education
By Medical Schools
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Twitter in Medical Education
Helping Students Study
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Twitter in Medical Education
Gathering Resources
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Twitter in Medical Education
Sharing of Resources
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40 of tweets are pointless babble
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Twitter in Medical Education
Is Twitter a waste of time? It depends on how you
use it and who you follow!
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LinkedIn in Medical Education

• LinkedIn is a business-oriented social networking
  site.
• Founded in December 2002 and launched in May
  2003, it is mainly used for professional
  networking. As of January 2012, LinkedIn had more
  than 175 million registered users, spanning more
  than 200 countries and territories worldwide.

Source Wikipedia
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LinkedIn in Medical Education
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LinkedIn in Medical Education

• Keyword Search of Groups
• Medical Education 213 Groups
• Medical Technology 217 Groups
• E-learning 208 Groups
• Instructional Design 61 Groups
• Curriculum Development 45 Groups

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LinkedIn in Medical Education
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LinkedIn in Medical Education
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Going Foward

• Tools are here to stay and continue to grow in
  popularity
• Know who you want to reach
• Know how you want to reach them
• Follow best practices for social interaction
• Develop social media policy

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Lets Connect!

• To IAMSE
• medicaleducator
• iamse
• groups IAMSE

To Julie jkhewett jkhewett
in/julnet Email julie_at_iamse.org