North American Power Generation Rentals Market Rental Prices Continue to Slide while Revenues Begin to Recover after Sharp Downturn

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North American Power Generation Rentals
MarketRental Prices Continue to Slide while
Revenues Begin to Recover after Sharp Downturn

• With the power rental products at a fairly high
  stage of maturity and new technologies far away
  from commercialization, it is the service
  offering that is likely to differentiate the
  winner from the looser. Pre- and post- rental
  services ranging from engineering assistance to
  maintenance support is emerging as a key
  distinguishing factor.

Energy and Power Generation Analyst Team Frost
Sullivan
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Industry Trends

• Cessation of Y2K and utility demand has seriously
  affected the rental market revenues
• Political and economic uncertainties has further
  impacted market potential
• Electric reliability concerns and waning capital
  investment culture to drive the rental market
• Tightening emission regulations spurs the demand
  for non-diesel rentals
• U.S. Northeast power rental market set to grow at
  a faster pace
• Increasing trend toward use of large sized
  generators
• Rental rates expected to reduce steadily, even
  though revenues would recover

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Key Features

• Frost Sullivan provides
• Drivers, restraints, challenges, and strategic
  recommendations
• Market sizing and competitive analysis
• Revenue and unit shipment forecasts
• Output analysis and trends for rental
  generators
• End user analysis within each regional segment
• Pricing and Distribution analysis
• Market trends for gas turbine and gas fired
  generators
• Overview of other emerging technologies

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What We Offer

• In-depth regional coverage Four U.S. Census
  regions and Canada
• Proven methodology encompassing extensive primary
  and secondary data and research
• Focused information and strategies that cover
  business and technology issues
• Credible data and analysis highlighting industry
  dynamics
• Winning strategies to help you create precise
  business plans

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Who Will Benefit?

• Current Market Participants
• Find out how large is the North American and
  regional power rental markets
• Find out how you compare to the competition
• Assess current and future drivers and restraints
• Determine and exploit new market opportunities
• Understand the growth prospects across each
  end-user segment
• New Entrants
• Analyze challenges associated with the industry
• Look out for possible alliance or acquisition
  targets

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Who Will Benefit? (Contd)

• Gen-set and Turbine OEMs
• Find out which competitors are getting involved
  in the rental market
• Assess the levels of current and future equipment
  demand
• Understand the size ranges that are becoming
  increasingly popular
• Determine to what extent rentals will affect new
  generator sales
• Find out whether it is worth to enter the rental
  market
• Investment Community
• Determine which participants will outperform the
  competition
• Assess what investment is justified into the
  rentals sector

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Whats Included

• Diesel Generator Rentals
• Gas Fired Generator Rentals
• Gas Turbine Rentals
• Regional Analysis
• Application Analysis
• Strategic recommendations for different functions

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Key Market Participants
Aggreko, Inc. Alstom Power Rentals Atlantic
Rentals Atlas Copco (RSC/Prime) Caterpillar,
Inc. (CAT Rental Power) Detroit Diesel Allison
Canada Est., Inc. GE Energy Rentals/ GE
International, Inc. Generac Power Systems,
Inc. Hertz Equipment Rental Corp. Holt Power
Systems
Kohler Rentals Power/ KOHLER Co. Multiquip
Nations Rent West, Inc. Penn Power Systems
Standby Power/ Cummins Michigan Power,
Inc. Stewart and Stevenson Services, Inc. Sunbelt
Rentals Corp. Toran Power and Equipment
Ltd. United Rentals, Inc.
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For More Information

• Call toll free 877 GO FROST
• (877.463.7876)
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