AMERICAN ROOFTOP GARDENS* - PowerPoint PPT Presentation

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AMERICAN ROOFTOP GARDENS*

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AMERICAN ROOFTOP GARDENS* WHAT IS A ROOFTOP GARDEN? ROOFTOP GARDEN: Any outdoor, elevated garden, generally found in urban areas; can be public, semi-public or private. – PowerPoint PPT presentation

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Title: AMERICAN ROOFTOP GARDENS*


1
AMERICAN ROOFTOP GARDENS
2
WHAT IS A ROOFTOP GARDEN?
  • ROOFTOP GARDEN Any outdoor, elevated garden,
    generally found in urban areas can be public,
    semi-public or private.
  • URBAN GARDEN Any garden found in an inner city
    area, may include rooftops, terraces, balconies,
    community gardens, public/private parks, and
    backyards

3
Many rooftop gardens are
  • found in urban areas
  • situated in northeastern cities
  • enjoyed by wealthy or others with disposable
    income

4
ACCESSIBILITY
  • PUBLIC completely open to public. i.e. Lotus
    Garden
  • SEMI-PUBLIC found on rooftops of corporate,
    government, or other buildings. Not generally
    open to public access limited, related to
    certain activities, jobs, parties. For instance
    NYC Parks Garden, Beth Israel Healing Garden
  • PRIVATE restricted use residential or related
    to membership examples include home gardens,
    YMCA-Brooklyn garden, etc.

5
TYPES of ROOFTOP GARDENS
  • PENTHOUSE
  • TOWNHOUSE
  • TERRACE
  • BALCONY
  • GREENROOF

6
TYPES of ROOFTOP GARDENS
PENTHOUSES
7
TYPES of ROOFTOP GARDENS
  • TOWNHOUSES

8
TYPES of ROOFTOP GARDENS
  • TERRACES and BALCONIES

9
TYPES of ROOFTOP GARDENS
  • GREENROOFS

10
PRACTICAL CONSIDERATIONS
  • WEIGHT
  • DRAINAGE
  • ZONE
  • REPAIR
  • REPLACEMENT
  • ACCESS

11
MAINTENANCE CONSIDERATIONS
  • PLANT STRESS
  • ROOT PRUNING
  • NUTRIENT DEFICIENCY
  • PESTS AND DISEASE
  • PLANT SINKING AND HEAVING

12
DESIGN CONSIDERATIONS
  • BACKDROP EFFECT rudin
  • CONSTANT SHOW
  • PERMANENCE

13
COST TO CLIENT
  • INSTALLATION ACCOUNTS
  • 10,000 and up up up
  • Can include containers, flooring, soil, stone,
    lumber, plants, lighting, irrigation, water
    features, labor, delivery (60), trash pick-up
    (608/bag) and more
  • Materials 60-80 over wholesale price
  • Labor 65-100/hour

14
COST TO CLIENT
  • MAINTENANCE
  • ACCOUNTS
  • 1,000-300,000/year
  • Materials 60-80 over wholesale price
  • Labor 65-100 per hour billed by quarter hour
  • Costs include chemicals, plants, soil, labor

15
LABOR ISSUES
  • Contracts generally begin with a seasonal
    proposal prepared by maintenance person
  • Laborer is extremely important for customer
    relations because he/she may be the only contact
    the client has with the company.

16
CUSTOMER RELATIONS
  • DEMANDING CLIENTS
  • Must balance meeting customers desires with the
    forces of nature. (i.e. cant have roses in early
    March in the North.)
  • It can be hard to explain that certain plants are
    not available to purchase at certain times of the
    year!

17
CUSTOMER RELATIONS
  • ACCESS to BUILDING
  • Apartment buildings Usually 9am-4pm, sometimes
    as early as 330 strictly enforcedbuilding
    staff will come and escort you out of building!
  • Private homes Coordinate with housekeepers
    staff does not necessarily work everyday, or for
    full 8 hours at a time
  • Accessibility can directly affect your paycheck
    because of unexpected scheduling problems and
    generally not getting a 40 hour week!!

18
CUSTOMER RELATIONS
  • Dealing with staff
  • Can be very particular because they are
    responsible for running household must answer to
    homeowner
  • Staff schedules decide your schedule
  • Paperwork-
  • Critical to profit/loss to keep detailed records
    of billable hours vs down-time (i.e. travel,
    lunch, unexpected problems)
  • Insurance!!!!
  • That rug youre tracking dirt on cost 100,000!


19
COMPANY STRUCTURE
  • Typical Departments
  • DESIGN-responsible for designing planting
    schemes/hardscaping selecting plants
  • INSTALL/BUILD-constructs the designs
  • MAINTENANCE-cares for and maintains the
    designplant selection customer relations!
  • LIGHTING-can be contracted or in-house

20
COMPANY STRUCTURE
  • Typical Departments
  • IRRIGATION-contracted or in-house
  • ACCOUNTING-very important in this business to
    carefully track overhead, especially regarding
    labor
  • LEGAL-Clients can and do sue!
  • SPECIAL CONTRACTORS- i.e. water features,
    artists, stonework

21
LONG TERM ISSUES
  • Plant growth
  • Pruning (root and shoot)
  • Plant replacement
  • Soil replacement (over time)
  • Deterioration of containers, tiles
  • Damage to building infrastructure (again,
    drainage, drainage, drainage.)

22
ROOFTOP GARDENS
  • QUESTIONS??
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