E-Commerce

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Chapter 4

• E-Commerce

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E-Commerce

• Targeting customers by collecting and analyzing
  info, transactions, and online relationships
  through telecommunications networks.

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E-Commerce Benefits

• Global Reach
• 1-1 Marketing customization
• Interactive
• Right-time when/where customers want the
  product
• Integrated coordination of all ads
• Online and Offline

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Internet has enabled E-Commerce to emerge!
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4 Web Functions

• Information- place to get info
• Ie. IVCC
• Entertainment- games, concerts, events, etc.
• Yahoo games
• E-Commerce- buying and selling online
• Gap
• 4. Communication talk, text messaging, etc.

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Business-to-Business Online Marketing

• What do YOU look for when viewing a website?
  What would you look for if you were a business
  looking to do business with a company?
• Different from selling to a consumer.
• Less flashy
• Think like a business customer
• New markets
• Cost savings
• Easy communication

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Online Shopping Benefits

• Save Time!
• Lower prices Surprise! Yes, prices are usually
  lower. SH???
• Convenient any time, any place.
• Personalized keep track of your
  preferences/tastes, welcomes, etc.

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Online Shopping Downfalls

• Privacy
• Poor navigation
• Cant see/touch (Can smell now)
• Shipping costs!

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International Online Marketing

• Marketing online is international marketing!
• Some countries dont have the capabilities and a
  language barrier.

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• Marketing on the Internet is another part of the
  entire marketing strategy. Traditional marketing
  is still VERY important!

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• More people are buying unusual items on the web.
  Ie. Food, milk, fragrances
• Why? Values/culture free time, no lines
• Most common is Apparel.

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Interactive Online Marketingwhere you can do
this!

• Company Web Site
• www.jcpenney.com
• Ads on other Web Sites banner ads
• Online Communities
• Newsgroups, chat rooms, bulletin boards,
  listserves
• Others kiosks, smart cards, etc.

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An Effective Web Site

• Mission of site
• Purpose of the site
• Satisfy customers needs/wants with clear design
• Manage the site update, improve, enhance.
• Measurement is the site effective?
• Hits

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