MKTG 4550: The Role of Marcom - PowerPoint PPT Presentation

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MKTG 4550: The Role of Marcom

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Kevin Lane Keller BRAND EQUITY Awareness Brand Associations/Meaning Strong Favorable Unique Manage all brand contacts to build a cohesive brand Brand Equity ... – PowerPoint PPT presentation

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Tags: mktg | keller | kevin | lane | marcom | role

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