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Distracted Driving

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Distracted Driving University of Mary Hardin-Baylor College of Nursing and Central Texas Regional Advisory Council Injury Prevention Committee Spring 2010 – PowerPoint PPT presentation

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Title: Distracted Driving


1
Distracted Driving
  • University of Mary Hardin-Baylor College of
    Nursing andCentral Texas Regional Advisory
    CouncilInjury Prevention Committee

Spring 2010
2
UMHB Nursing Students Courtni Sladek,
SN Sarah Schlichting, SN Tamara Littlefield,
SN Hannah Jones, SN Angela Ellingson, SN
CTRAC Injury Prevention Committee Chair Susan
Burchfield
3
Pre-Test
  • Resource http//www.oprah.com/oprahshow/Your-Brai
    n-on-Texting-Quiz

4
One third of teens admit to texting while driving
Some will never make it home.
5
Distracted Driving Video
TV MA
Graphic.Watch at your own risk!!
http//www.youtube.com/watch?vSC3x7K3EOTk
6
Statistics
  • 71 of people between 18 and 49 admit they talk
    on the phone or text while they drive.
  • 500,000 people are injured each year in accidents
    involving distracted driving.
  • 6,000 people are killed in accidents involving
    distracted driving each year.
  • 29 states have laws restricting texting and
    driving

7
Why is distracted driving increasing?
  • Technology is becoming more advanced and more
    portable
  • We live in a fast paced world where we like
    immediate gratification.
  • This generation does not like to be bored!

8
Its not about where your hands are, but about
where your focus is
  • It is still just as dangerous to talk on a hands
    free device
  • There is a difference in talking on the phone and
    talking to a passenger in the vehicle, it has
    been proven less dangerous.
  • Drews, F., Pasupathi, M., Strayer, D. (2008).
    Passenger and cell phone conversations in
    simulated driving. Journal of Experimental
    Psychology, 14(4), 392-400.

9
So youre a good texter?
  • It does NOT matter if
  • You text fast
  • You dont have to look at the phone to dial or
    text
  • You consider yourself a good or experienced
    driver

Cooper, J, Strayer, D. (2008). Effects of
simulator practice and real-world experience on
cell phone-related driver distraction. Human
Factors, 50(6), 893-902.
10
Other Distractions
  • Eating
  • Drinking
  • Changing radio stations
  • Changing CDs
  • Picking music on an iPod
  • Using a GPS
  • Using internet on phone or in the car
  • Putting on make up

11
A Comparison of the Cell Phone Driver and the
Drunk Driver
  • Strayer, D.L., Drews, F.A, Crouch, D.J. (2006).
    A Comparison of the cell phone driver and the
    drunk driver. Human Factors Ergonomics Society,
    48(2), 381-91.

12
Cell Phone Driver vs Drunk Driver
  • The relative risk of being in a traffic
    accident while using a cell phone is similar to
    the hazard associated with driving with a blood
    alcohol level at the legal limit."   
  • 699 motor vehicle accidents. 24 of these were
    using their cell phone within the 10 minutes of
    the accident.

13
Cell Phone Driver vs Drunk Driver
  • Distracted Drivers
  • More rear-end collisions.
  • Longer reaction times
  • Shorter following distance
  • Longer acceleration times
  • Drunk Drivers
  • neither accident rates, reaction time nor
    recovery of lost speed following braking differed
    significantly.
  • Overall, drivers in the alcohol condition
    exhibited a more aggressive driving style. 

14
Proposed Solutions
  • Change peoples driving behaviors
  • Implement and enforce stronger traffic laws
  • Continue to research and advance technology

Mohebbi, R., Gray, R., Tan, H. (2009). Driver
reaction time to tactile and auditory rear-end
warnings while talking on a cell phone. Human
Factors, 51(1), 102- 110. Constant, A., Salmi,
L., Lafont, S., Chiron, M., Lagarde, E. (2009).
Road casualties and changes in risky driving
behavior in france between 2001 and 2004 among
participants in the gazel cohort. American
Journal of Public Health, 99(7),
1247-1253. Sarkar, S., Andreas, M. (2004).
Cellular phone use while driving at
night. Adolescence, 39(156), 687-700.
15
In Conclusion
  • Distracted driving is dangerous
  • People have created ways to decrease it
  • We need to do our part to tell others and SAVE
    LIVES!

16
Your Brain on Texting
Oprah and her No Phone Zone team test three
drivers who claim to be good at texting while
they drive.
http//www.oprah.com/oprahshow/Testing-Text-Messag
ing-Drivers-Video
17
Texting Simulation ActivityWe need a VOLUNTEER!!!
  • A series of pictures will be flashed on the
    screen and you are to try and remember as many as
    you can and then recite them when your done
  • The first time you will be responding to a text
    message that you will receive on the phone
    provided
  • Then the exercise will be repeated with no
    texting to evaluate your attention to details
    with and without distractions

18
DOG
19
BABY
20
FLOWER
21
CANDY CANE
22
CAR
23
HOUSE
24
CAT
25
COMPUTER
26
WOMAN
27
BEACH
28
LAMP
29
SQUARE!
30
PEDESTRIAN
31
RAILROAD CROSSING
32
MICKEY MOUSE
33
SPEED LIMIT SIGN
34
CIRCLE
35
SCHOOL BUS
36
FIRE HYDRANT
37
YIELD SIGN
38
STAR
39
HAMBURGER
40
GRANNY
41
RED LIGHT
42
RAINBOW
43
TEDDY BEAR
44
STOP SIGN
45
BIKE
46
BASKETBALL
47
(No Transcript)
48
(No Transcript)
49
(No Transcript)
50
(No Transcript)
51
  • Distracted Driving Contract
  • I promise to do my part to help reduce or end
    distracted driving by pledging to be a safer
    driver. I will
  • ___ Not text while I am driving
  • ___ Not text while driving and will use only
    hands free calling
  • if I need to speak on the phone while I am
    driving.
  • ___ Not text or use my phone while I am driving.
    If I need to
  • use my phone, I will pull over to the side of the
    road.
  • I will ask other drivers I know to eliminate or
    reduce distracted
  • Driving habits.
  • Signature_________________________________

52
Post Test
  • Resource http//www.oprah.com/oprahshow/Your-Brai
    n-on-Texting-Quiz

53
Resources
  • Constant, A., Salmi, L., Lafont, S., Chiron, M.,
    Lagarde, E. (2009). Road casualties and
    changes in risky driving behavior in france
    between 2001 and 2004 among participants in the
    gazel cohort. American Journal of Public Health,
    99(7), 1247-1253.
  • Cooper, J, Strayer, D. (2008). Effects of
    simulator practice and real-world experience on
    cell phone-related driver distraction. Human
    Factors, 50(6), 893-902.
  • Drews, F., Pasupathi, M., Strayer, D. (2008).
    Passenger and cell phone conversations in
    simulated driving. Journal of Experimental
    Psychology, 14(4), 392-400.
  • Mohebbi, R., Gray, R., Tan, H. (2009). Driver
    reaction time to tactile and auditory rear-end
    warnings while talking on a cell phone. Human
    Factors, 51(1), 102- 110.
  • Sarkar, S., Andreas, M. (2004). Cellular phone
    use while driving at night. Adolescence,
    39(156), 687-700.
  • Strayer, D.L., Drews, F.A, Crouch, D.J. (2006).
    A Comparison of the cell phone driver and the
    drunk driver. Human Factors Ergonomics Society,
    48(2), 381-91.
  • http//www.oprah.com/oprahshow/Your-Brain-on-Texti
    ng-Quiz
  • http//www.oprah.com
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