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Dementia Friendly Communities

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Dementia Friendly Communities Building the Business Case Dementia Action Alliance Crystal Blue Consulting Ltd 19th June 2013 Background Brief economic ... – PowerPoint PPT presentation

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Title: Dementia Friendly Communities


1
Dementia Friendly Communities Building the
Business Case
  • Dementia Action Alliance
  • Crystal Blue Consulting Ltd
  • 19th June 2013

2
Background
  • Brief economic/business case for DFC
  • Structure
  • Business perspective
  • Individuals cost of the pathway
  • Today
  • Feedback on business angle
  • Take soundings

3
Involvement
  • Talked to organisations on Champions Group
  • Lloyds Bank, Unison, National Housing Federation,
    Anglian Water
  • EDF, EON, MS
  • Local business DAA
  • Cockermouth Centre for the Third Age
  • Falmouth 24th June 2013

4
Questions
  • What is the nature of your business?
  • What does being dementia friendly mean to you
    and your organisation?
  • Have there been any initiatives that could be
    described as dementia friendly?
  • Are there any proposed initiatives planned for
    the future?
  • What are the benefits to business in being
    dementia friendly?
  • Would you envisage any impact upon
  • Customer base / Demand for services
  • Cost of provision
  • Workforce
  • Reputation, identity, branding
  • Business strategy

5
Answers
  • Nature of Business
  • Supplying to Customers
  • Being Dementia Friendly
  • Awareness and understanding of dementia
  • How staff can best respond (using existing
    processes)
  • Initiatives Training
  • Benefits to the business improved customer
    service

6
Answers - Impact
  • Cost of Provision
  • Low
  • Within existing training budget or quality
    systems
  • Sustainable
  • Fits within a wider approach
  • Workforce
  • Employee support Sandwich generation
  • Reputation
  • Yes very important
  • Early days low maturity
  • Informal Defined Repeatable Managed
    Optimised

7
Barriers
  • How do we know when we are dementia friendly?
  • Uncertainty
  • Big vs. Small business
  • What does it look like?
  • Stigma
  • Businesses may not be very interested

8
Enablers
  • The right thing to do
  • Corporate goals, e.g. corporate social
    responsibility
  • Customer relations
  • Operational improvements
  • Strategic ageing society
  • Reputation core intangible asset
  • 91 unhappy customers do not complain
  • Unhappy customer tells 8-10 people
  • 92 customers trust word of mouth
  • Walk away pound
  • Reputation can break a company
  • Estimated to account for 3-7.5 revenues annually
  • High Street Competition

9
Customers
  • Prevalence
  • 7 of 65 population predicted to be living with
    dementia
  • Less than half have received a formal diagnosis
  • Severity 55 mild - 33 moderate - 12 severe
  • Fear of Dementia
  • 80 surveyed (aged 50) fear dementia
  • 80 .fear cancer
  • 84 carers fear their loved one will develop
    dementia
  • 82 carers .cancer
  • 48 respondents know someone living with dementia

10
(No Transcript)
11
Questions
  • Think of a business, e.g.
  • Retail, banking, utility, transport . your
    business?
  • How would you advise?
  • Being dementia friendly means .
  • Barriers to involvement
  • Is stigma a major barrier? Are there others?
  • Incentive to involvement
  • Examples of competitive advantage?

12
Thank You
  • www.crystalblueconsulting.com
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