Marketing Services: How do you market something that is intangible? What makes a service compelling? Mauricio Featherman, Ph.D. - PowerPoint PPT Presentation

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Marketing Services: How do you market something that is intangible? What makes a service compelling? Mauricio Featherman, Ph.D.

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Marketing Services: How do you market something that is intangible? What makes a service compelling? Mauricio Featherman, Ph.D. * – PowerPoint PPT presentation

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