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Persuasion Sales Training

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Persuasion Sales Training Persuasion Overview October 2006 Persuasion Value Proposition Business Issue: Improve Customer Satisfaction And Sell More Persuasion Value ... – PowerPoint PPT presentation

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Title: Persuasion Sales Training


1
Persuasion Sales Training
  • Persuasion Overview
  • October 2006

2
Persuasion Value Proposition
  • Business Issue Improve Customer Satisfaction And
    Sell More

3
Persuasion Value Proposition, contd
Business Issue Improve customer satisfaction and sell more Business Issue Improve customer satisfaction and sell more
Problems Too much data Data not relevant enough Expensive to present enterprise data Enterprise systems cost billions of Vendors have problems showing customers that they know who they are Solution Take all data stored in front and backoffice, and turn it into persuasive, engaging, and personalized communication Automate the creation and presentments of enterprise documents in any format through any channel Integrate with existing IT systems Enable multiple deployments from one implementation DEV / TEST / PROD
Value Save costs by keeping existing IT systems (ERP, DB, Web servers, Directories) Reduced cost with automated processes More sales with cross-selling and up-selling capabilities Improved customer satisfaction (reduced churn more loyalty) Improved image and awareness Value Save costs by keeping existing IT systems (ERP, DB, Web servers, Directories) Reduced cost with automated processes More sales with cross-selling and up-selling capabilities Improved customer satisfaction (reduced churn more loyalty) Improved image and awareness
4
StreamStudio User Interface
5
Persuasion Customer Challenges
  • Numerous Users
  • Various Points In Time
  • Assorted Skill Sets
  • Distinct Parts of the Process

6
Persuasion Big News
  • StreamStudio Web Interfaces
  • Consistent look and feel
  • Roles-based functionality (Web only)
  • Support for
  • Web Servers
  • Database Servers
  • Directory Servers
  • Multiple Environment Support
  • Test / Development / Production
  • Version Management



7
StreamStudio - Components
StreamStudio
My Preferences
customized / personalized look and feel
Administrator
Composer
Dispatcher
Reporter
Collector
Story Teller (later)
Project Tracking
Archiving
Text Mgt.
Distribution
User Roles
Composition
8
StreamStudio Value Proposition
Business Issue Improve customer satisfaction and sell more Business Issue Improve customer satisfaction and sell more
Problems A variety of systems Time consuming manual maintenance Different systems that require different skills Changes require administrators intervention Solution 360 view of content Web based solution with users roles Easy and fast access to content Multiple channels for flexible delivery Good searching possibilities Possibility to optimize web application view Self service functionality IT solution supporting standard web servers and application servers, including Microsoft, IIS, Apache Tomcat and IBM WebSphere
Value Lower cost of customer communication Decreases cost of call centers View of StreamStudio can be optimized to fit certain requirements More efficient and productive work for employees Decrease the costs for the service provider Increase the engagement of the customer (select preferred output) Value Lower cost of customer communication Decreases cost of call centers View of StreamStudio can be optimized to fit certain requirements More efficient and productive work for employees Decrease the costs for the service provider Increase the engagement of the customer (select preferred output)
9
Persuasion The Power Of The Technology
Process Flow
Connect
Collect
Compose
Present
Deliver
Control Center
Jobs
Roles
Service Gateway
Design Center
Metadata
Users
- Deploy
- SOAP
- Monitor
Content
Rules
- SOA
StreamStudio
Interact, Administrate, Collaborate
10
Persuasion The Power Of The Technology, contd



11
EDP Persuasion vs. v3 v4
Functionality Version 3 Version 4 Persuasion
Integration with StreamStudio web portal v
Input Design Tools PageIN StreamIN XMLIN v (XSLT filter) v v
Input Design Tools PreformatIN v v
Output Design Tools PageOUT StreamOUT XMLOUT v v v
Dynamic logo handling v v v
Business Graphics Pie charts Line charts Bar charts v v
Post-processing Sheet Layout OMR Labels Document Broker FastObjects Repository v v
Overlays based text management v v
12
EDP Persuasion vs. v3 v4
Functionality Version 3 Version 4 Persuasion
Integration with StreamStudio web portal v
Input Design Tools PageIN StreamIN XMLIN v (XSLT filter) v v
Input Design Tools PreformatIN v v
Output Design Tools PageOUT StreamOUT XMLOUT v v v
Dynamic logo handling v v v
Business Graphics Pie charts Line charts Bar charts v v
Post-processing Sheet Layout OMR Labels Document Broker FastObjects Repository v v
Overlays based text management v v
To Be Continued
13
What Is StreamStudio?
Functionality/Quality Description
Web browser based environment Providing end users with powerful and flexible tools Simplifies the management of content through the entire content lifecycle
A web portal for StreamServe web applications (portlets) Six new applications supplied with StreamServe Persuasion Applications may not be true portlets until after GA (Explain)
A guarantee for a common look-and-feel among different applications For example Reporter (Job Gateway) and Collector (RePRINT) now look the same
Rights-enabled An administrator can specify application access rights and data access rights per role or user
Customizable Colors and display settings can be specified per role or user
Based on Web Services StreamServe web applications can be used inside other portals (not supported in this release)
14
StreamStudio - Terminology
Terminology Definition
Web Services Web services are services that are made available from a business's Web server For Web users or other Web-connected programs Also called Application Services Usually including some combination of programming and data, but possibly including human resources as well
Web Portal StreamStudio is a Portal ...a World Wide Web site that is or proposes to be a major starting site for users (whatis.com)
Web Portlet The applications inside the StreamStudio portal are called Portlets On the Web, a portlet is a component of a portal Web site that provides access to some specific information source or application (whatis.com)
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