Creating a Social Media Marketing Plan - PowerPoint PPT Presentation

Loading...

PPT – Creating a Social Media Marketing Plan PowerPoint presentation | free to download - id: 4302aa-ZWI2M



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

Creating a Social Media Marketing Plan

Description:

Creating a Social Media Marketing Plan Written by Dallas Duncan and Dr. Frank B. Flanders Foundation Skills, Unit 3.11, FS-3 2010 Objectives Students will be able to ... – PowerPoint PPT presentation

Number of Views:383
Avg rating:3.0/5.0
Slides: 22
Provided by: Fra133
Learn more at: http://gactaern.org
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Creating a Social Media Marketing Plan


1
Creating a Social Media Marketing Plan
Written by Dallas Duncan and Dr. Frank B.
Flanders Foundation Skills, Unit 3.11, FS-3 2010
2
Objectives
  • Students will be able to
  • Explain the basic components of a marketing plan.
  • Discuss how social media can be used as a
    marketing tool for businesses.
  • Create a marketing plan and social media
    advertising campaign for a company of their
    choice.
  • Discuss the differences between a marketing plan
    and a social media marketing plan.

3
Marketing vs. Social Media Marketing
Traditional Marketing Plan Social Media Marketing Plan
Comprehensive includes all aspects of marketing Focuses only on advertising through social media
Includes extensive research of customers, economics, budgets and sales expectations Includes basic research on customers, targeted through social media
Describes all the advertising methods a company will use to market a specific product, service, etc. Does not include traditional advertising, such as radio, television and newspaper ads
4
Components of a Marketing Plan
  • Each marketing plan is different, but most
    contain
  • Market Analysis Information
  • Demographic Profile What is the market like?
  • Psychographic Profile How is your company
    perceived by the public?
  • Target Market Opportunity Who are you marketing
    toward?
  • Marketing Plan
  • Total Product Experience How do consumers shop
    for and view the promotion of your product?
  • Place Strategy Where are you advertising?
  • Promotion Plan and Strategy How are you
    promoting your product?
  • Pricing Plan How much does advertising and
    additional labor cost compared to the income your
    product will bring?

5
Components of a Social Media Marketing Plan
  • Each social media marketing plan is different,
    but many contain the following basic information
    and research. Right now, social media advertising
    is free, so the only pricing considerations are
    labor and product cost.
  • Background
  • What is the company about?
  • What is the company trying to market using social
    media?
  • Market Analysis
  • What is the market situation?
  • Who are you marketing toward?
  • Social Media Marketing Plan
  • What are the goals of your marketing plan?
  • Where are you advertising?
  • How are you promoting your product?

6
The Sample Plan
  • The following slides demonstrate a sample social
    media marketing plan for a fictitious jewelry
    business, Bijoux Diamond Company.
  • This presentation should give you some idea of
    the elements your social media plan needs to
    contain.
  • Keep in mind the components of a social media
    marketing plan, and how these relate to the
    sample plan.

7
Say it with Bijoux
A Sample Social Media Marketing Campaign for
Bijoux Diamond Company
8
What is Bijoux? Background What is the company
about?
  • Bijoux Diamond Company is the oldest family-owned
    jewelry manufacturer in the U.S.
  • Bijoux has branches in major cities in 35 states
  • Bijoux specializes in importing non-conflict
    diamonds from Africa and Asia to create
    one-of-a-kind pieces
  • Bijoux is famous for its handcrafted engagement,
    wedding and anniversary rings

9
The Orchid CollectionBackground What is the
company trying to market using social media?
  • The Orchid Collection is a line of Bijoux jewelry
    fashioned to recreate the timeless beauty of the
    orchid flower.
  • The collection uses diamonds and precious stones
    such as amethysts and rubies set in silver,
    platinum and rose gold
  • The line is set to be released in two months, and
    an innovative marketing campaign needs to be
    ready to go with it.

10
The Jewelry MarketMarket Analysis What is the
market situation?
  • In 2009, diamond sales plummeted due to the
    recession.
  • Bijoux Diamond Company grossed over 1 billion, a
    3 reduction from its 2008 profits.
  • The jewelry market is slowly making a comeback,
    with gold at 1,125 per share and silver at
    17.52 per share.
  • Market research has shown consumers are more
    willing to pay for local and handcrafted
    jewelry than purchasing from a chain store.

11
How to Say it with BijouxMarket Analysis Who
are you marketing toward?
  • Say it with Bijoux will market all Bijoux
    products with specific emphasis on The Orchid
    Collection
  • The campaign will include television, magazine
    and newspaper advertisements, as well as social
    media components.
  • Target market will be younger couples and
    professionals
  • Have a social media sign-up along with a mailing
    list at each store

12
Campaign GoalsSocial Media Marketing Plan What
are the goals of your marketing plan?
  • Make up for the 3 fall in sales from 2008-2009
  • Increase sales of The Orchid Collection
  • Reach a younger target market that was previously
    unaware of Bijoux Diamond Company

Say it with Bijoux Bijoux Diamond Company
13
Say it with a Fan PageSocial Media Marketing
Plan Where are you advertising How are you
promoting your product?
  • Create a Facebook Fan Page
  • Features
  • Photographs of Bijoux collections
  • Promotions for fans, using coupons specifically
    sent out over Facebook
  • Weekly updates
  • Allow fans to submit Say it with Bijoux stories
    to be featured on the update

14
(No Transcript)
15
Say it with a Tweet Social Media Marketing Plan
Where are you advertising How are you promoting
your product?
  • Username SayItWithBijoux
  • Account will feature
  • Single photograph, changed frequently, of an
    Orchid Collection piece
  • Daily tweets linking to other social media
    outlets and store Web sites

16
(No Transcript)
17
Say it with a Blog Social Media Marketing Plan
Where are you advertising How are you promoting
your product?
  • http//SayItWithBijoux.blogspot.com
  • Advertisements and links to individual store Web
    sites
  • Posts Include
  • Say it with Bijoux Story of the week, submitted
    by a social media fan
  • Promotions, similar to those on the Facebook fan
    page
  • Bijoux in the news, with links to news stories
    about the company

18
(No Transcript)
19
Say it with a Video Social Media Marketing Plan
Where are you advertising How are you promoting
your product?
  • Create a YouTube Bijoux Diamond Company channel
  • Encourage social media followers to send in
    videos and stories to be featured
  • Upload commercials and promotional videos
  • Videos can be shown on the blog and Facebook and
    can be linked to via Twitter

20
030 / 030
350 p
21
Now, its Your Turn.
  • Using the company your group created earlier,
    build a social media marketing plan.
  • Some things to consider
  • What social media sites should we use?
  • What is our target market?
  • What should the goals of our campaign be?
  • This one might require you to look up some
    economic statistics of your companys market and
    possible competitors.
  • What colors and identifiers should we use?
  • The Say it with Bijoux campaign used pink,
    black, silver and white, and pictures of orchids
    on each site. There were several different logos
    as well.
About PowerShow.com