Penyajian Kasus

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Penyajian KasusBeijing Sammies

• Sesi 3

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Beijing Sammies(Buku Hisrich, hal.108-122)

• Producing food for every day, walk-in customer
• Provided fare for company meetings,
  presentations, picnics, and gifts
• Open for breakfast, lunch, and dinner
• The Menu included a selection of sandwiches,
  salads, bagels, brownies, cookies, coffee, soda,
  and tea
• Started the company with personal savings and
  money borrowed from family

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Identifikasi analisis SWOT(Strengths,
Weaknesses, Opportunity, Threats)
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Kondisi Bisnis Beijing Sammies menurut Michael
Porter
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Presentasi dari Mahasiswa
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Diskusi dari Kelas(pertanyaan)
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Diskusi dari Kelas(jawaban)
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Rangkuman dari studi kasus ini