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Self-Regulation and Ethics

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Self-Regulation and Ethics Why is self-regulation so important to the television industry? Self-Regulation Stations/Networks fear government regulation Stations ... – PowerPoint PPT presentation

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Title: Self-Regulation and Ethics


1
Self-Regulation and Ethics
  • Why is self-regulation so important to the
    television industry?

2
Self-Regulation
  • Stations/Networks fear government regulation
  • Stations must uphold FCC charge to serve the
    public interest
  • Stations/Networks dont want to alienate viewers
    or advertisers
  • Stations/Networks need viewers to trust them

3
Self-Regulation
  • Stations, broadcast networks and cable networks
    make decisions based on individual principles,
    professional standards and personal ethics.

4
NAB Code
  • The National Association of Broadcasters
    instituted its first code for radio in 1929. A
    television code was adopted in 1952.
  • Adherence to the code was voluntary and
    violations resulted in no fines no penalties
    no jail time. Stations who violated the code
    could no longer display the NAB Television Code
    seal.

5
NAB Code
  • NAB Code focused on programming and advertising
    issues.
  • Programming code covered news, entertainment
    programming, childrens programming, political
    broadcasting and religious programming.

6
NAB Code
  • Advertising code provided guidelines for
    acceptable products, presentation style and
    commercial time limits.

7
NAB Code
  • Television broadcasters and their staffs occupy
    positions of unique responsibility in their
    communities and should conscientiously endeavor
    to be acquainted fully with the communitys needs
    and characteristics in order to better serve the
    welfare of its citizens.

8
NAB Code
  • Violence physical or psychological, may only be
    projected in responsibly handled contexts, not
    used exploitatively. Programs involving violence
    should present the consequences of it to its
    intended victims and perpetrators.

9
NAB Code
  • Narcotic addiction shall not be presented except
    as a destructive habit. The use of illegal drugs
    or the abuse of legal drugs shall not be
    encouraged or shown as socially acceptable.
  • The presentation of marriage, the family and
    similarly important human relationships and
    material with sexual connotations, shall not be
    treated exploitively or irresponsibly, but with
    sensitivity.

10
NAB Code
  • Advertising portion of the code prohibited
    commercials for fireworks, astrology, firearms
    and hard liquor.
  • Code provided guidelines for non-program
    material. Non-program material in network
    primetime programming should not exceed 9 ½
    minutes per hour.

11
NAB Code
  • The NAB Code disappeared in 1983, largely because
    of lawsuits with the Department of Justice which
    said the code violated anti-trust laws.

12
Self-Regulation
  • Perhaps biggest question today is
  • Can broadcasters make money AND serve the public
    interest?

13
Self-Regulation
  • Broadcast networks used to have large departments
    of standards and practices.
  • Now, most decisions are influenced by societys
    standards, competitive environment and time
    period.

14
Self-Regulation
  • Telecommunications Act of 1996 required TV
    manufacturers to include a V-chip in every TV 13
    inches or larger.
  • The TV industry also came up with a rating system
    to use as a guideline.

15
TV Ratings
  • TV-Y all-children
  • TV-Y7 children 7 and older
  • TV-G general audience
  • TV-PG parental guidance suggested
  • TV-14 not appropriate for children under 14
  • TV-M mature audiences only
  • S-sexual content L-profanity V-excessive
    violence D-sexually suggestive dialogue

16
Ethics and The Law
  • Ethics and the law attempt to restrict behavior
    and practices.
  • Ethics are enforced by personal judgment.
  • The law is enforced by the government.

17
Ethical Theories
  • Teleological rightness or wrongness of an action
    is based on its consequences
  • Deontological consequences do not matter
    actions should follow a moral code required by
    all of us. The source of the moral code is
    reason, society, God or the human conscience.

18
Ethical Theories
  • Utilitarianism person should act in a way that
    produces the greatest possible good for the
    greatest number
  • Egoism act in a way that is best for you
  • Categorical Imperative Proper duty, not the
    consequences, must govern our decisions
  • Golden Mean Compromise
  • Cultural Ethics Self-legislative
  • Situational Ethics Circumstances dictate the
    decision

19
Ethical Codes
  • Tell the truth
  • Behave justly
  • Respect independence and freedom
  • Act humanely
  • Behave responsibly
  • Dont cause harm
  • Respect community standards

20
Areas of Ethical Concern
  • News
  • Childrens Programming
  • Entertainment Programming
  • Portrayal of Minorities
  • Advertising

21
Common Ethical Dilemmas
  • Conflict of Interest
  • Advertising Product Placement and Practices
  • Obtaining information under false pretenses
  • Airing controversial, adult-oriented programming
    in inappropriate time periods
  • Airing deceiving commercials
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