TAKING ON TOBACCO: From Campus-Based Initiatives to a Comprehensive Statewide Movement

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TAKING ON TOBACCO From Campus-Based
Initiatives to a Comprehensive Statewide Movement

• Kimberlee Homer
• California Youth Advocacy Network
• [phone]
• kim_at_cyanonline.org

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California Youth Advocacy Network

• College Project
• Trainings
• Advocacy, Policy, Tobacco Industry targeting,
  etc.
• Organizing
• COUGH (Campuses Organized and United for Good
  Health) Campaign
• Networking
• Research
• Technical Assistance
• College Advocacy Guide
• Educational Packet

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California Youth Advocacy Network

• 18-24 year old Project
• Agency trainings
• Bars, apartments, faith communities, community
  settings, etc.
• Statewide Conference
• Research
• Technical Assistance
• Youth Project
• Statewide Coalition
• Trainings
• Statewide Campaigns
• Technical Assistance

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IMAGINE . . . College Campus Demographics

• Campus size 326 acres
• Students 16,253
• Faculty (FT) 657
• Faculty (PT) 560
• Staff 984
• Administration 98

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IMAGINE . . . College System Structure
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IMAGINE . . . College Campus Structure

• Chancellor / Executive Vice Chancellor
• Academic Senate
• Academic Federation
• Staff Assembly
• Campus Counsel
• Associate Chancellor
• Executive Vice Chancellor Campus Community
  Relations
• Assistant Executive Vice Chancellor
• Vice Chancellor Administration
• Vice Chancellor Research
• Vice Chancellor Resource Management Planning
• Vice Chancellor Student Affairs
• Vice Chancellor University Relations
• Dean Graduate Studies
• College Deans
• Vice Provost University outreach, international
  studies, undergraduate studies, academic personnel

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Campus Assessment

• Are there any tobacco-related policies on campus
  related to
• Smoking indoors?
• Smoking outdoors?
• Sale of tobacco?
• Tobacco-free dorms?
• Tobacco sponsorship?
• Does the college receive any tobacco
  advertisement money?
• Does the college receive any tobacco money
  (donations)?
• Does the college foundation have stock in any
  tobacco companies?

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IMAGINE . . . College Campus Tobacco

• Smoke-free indoor air
• No perimeter (doorway) policy
• Tobacco is sold in all campus stores
• 80 of student housing is smoke-free (does not
  include fraternity, sorority or off campus
  housing)
• No perimeter policy

• Limited cessation services offered through Health
  Center
• Tobacco Industry sponsors school Rodeo
• Tobacco Industry and subsidiaries recruit at
  career fair
• Campus foundation holds stock with 1 of the 3
  major tobacco companies

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Campus Initiatives

• Smoke-free perimeters
• Doorway (15ft., 20ft., etc.)
• Entrances, exits, windows, ventilation systems
• Handicap entrances
• Smoke-free outdoor air
• 100
• Designated Areas
• Smoke-free housing
• On-campus housing
• University housing (off-campus)
• Perimeters
• Fraternities Sororities

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Campus Initiatives

• Cessation services
• Restricting tobacco sponsorship / marketing
• On-campus events
• Campus publications
• Clubs
• Fraternities Sororities
• Sports
• The Arts Musical productions
• Job fairs / Career Centers
• Bar / club nights
• Eliminating tobacco sales
• Divestment
• Individual campus
• System-wide
• Prevention

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Student Survey Results

• Campus Tobacco Use
• 23 students have smoked a cigarette in the last
  30 days
• 28 students have used tobacco in the last 30
  days
• Campus Policy
• 41.2 students knew campus policy
• 3.8 students could state policy
• 9.9 students knew how policy was enforced
• Secondhand Smoke
• 68 students report exposure to secondhand smoke
• 24 students have asthma or upper respiratory
  disease

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Student Survey Results

• Campus Policy Change
• 85 students support a 20-ft. building policy
• 53 students support having designated smoking
  areas
• 32 students support a completely smoke-free
  campus
• 83 students support smoke-free dorms
• 67 students believe tobacco should not be sold
  on campus
• 84 students feel campus clubs / athletics /
  fraternities / sororities should not accept
  tobacco money (sponsorship)
• 89 students feel the foundation should not own
  stock in the tobacco industry

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Faculty / Staff Survey Results

• Campus Tobacco Use
• 14 faculty/staff have smoked a cigarette in the
  last 30 days
• 15 faculty/staff have used tobacco in the last
  30 days
• Campus Policy
• 67 faculty/staff knew campus policy
• 23 faculty/staff could state policy
• 11 faculty/staff knew how policy was enforced
• Secondhand Smoke
• 52 faculty/staff report exposure to secondhand
  smoke
• 18 faculty/staff have asthma or upper
  respiratory disease

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Faculty / Staff Survey Results

• Campus Policy Change
• 79 faculty/staff support a 20-ft. building
  policy
• 52 faculty/staff support having designated
  smoking areas
• 23 faculty/staff support a completely smoke-free
  campus
• 56 faculty/staff believe tobacco should not be
  sold on campus
• 63 faculty/staff feel the foundation should not
  own stock in the tobacco industry

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Issue / Goal

• Issue
• Secondhand Smoke Exposure
• Goal
• Adopt a campus policy that prohibits smoking
  within 20-ft. from all university owned property
  (possibility of phase-in)

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Campaign Development

• Student Involvement
• Internships
• Paid
• Credit
• Volunteers
• Coordinating with existing clubs/organizations

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Campaign Development

• Strategic Planning
• Review full assessment
• Identify
• Decision Makers / Targets
• Allies / Opponents
• Strengths / Weakness
• Determine the best plan of action
• Students (i.e., tabling, demonstrations, rallies,
  petitions, etc.)
• Faculty/Staff (i.e., presentations, petitions,
  resolution)
• Administration (i.e., presentations)
• Policy Development
• Tactics Timelines

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Developing, Implementing, Enforcing Campus
Policies

• Developing
• Collect sample policies
• Include language such as
• Ashcan placement
• Signage
• Enforcement
• Implementing
• Media
• Education (presentation, posters, flyers, etc.)
• Campus materials / websites
• New signage
• Enforcement
• Work with campus police department, EHS,
  maintenance
• Move ash cans
• Positive enforcement

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California Colleges

• University of California (9)
• California State University (23)
• California Community Colleges (108)
• Private Institutions
• Technical Schools

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California College Campaigns

• Smoke-free outdoor policies
• Prohibit tobacco sales
• Sponsorship
• Divestment
• Prevention
• Education
• Coalition building

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Californias Need to go Statewide

• Memorandum from California State University (CSU)
  Chancellors Office
• No policy can be adopted on a CSU campus that
  exceeds California State Law (no smoking within
  5 feet of a building)
• Misunderstanding of California State Law and CSU
  Educational Codes
• Lack of education on issue

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COUGHs Mission
A statewide grassroots student led campaign
representing 20 CSU campuses committed to
promoting and establishing a safer and healthier
educational environment, through tobacco
legislation and education.
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Why the need for COUGH?

• June 2001
• CSU General Counsel Memorandum
• September 2001
• Mtg. with the General Counsel
• Steering Committee created
• January 2002
• Steering Committee workgroups formed
• April 2002
• Student Strategic Planning Retreat

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COUGHs Goals

• Short-term
• Minimum 20-ft. policy on all 23 campuses
• Adoption of a phase-in policy to smoke-free by
  August 2004 on all 23 campuses
• Prohibit tobacco sales on all 23 campuses.
• Medium-term
• All CSU campuses 100 smoke-free
• Social norm change on CSU campuses.
• Long-term
• All California colleges 100 smoke-free.

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Active Campuses in April 2002

• Bakersfield
• Channel Islands
• Chico
• Dominguez Hills
• Fresno
• Fullerton
• Hayward
• Humboldt
• Long Beach
• Los Angeles
• Maritime Academy
• Monterey Bay

• Northridge
• Pomona
• Sacramento
• San Bernardino
• San Diego
• San Francisco
• San Jose
• San Luis Obispo
• San Marcos
• Sonoma
• Stanislaus

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Active Campuses in November 2002

• Bakersfield
• Channel Islands
• Chico
• Dominguez Hills
• Fresno
• Fullerton
• Hayward
• Humboldt
• Long Beach
• Los Angeles
• Maritime Academy
• Monterey Bay

• Northridge
• Pomona
• Sacramento
• San Bernardino
• San Diego
• San Francisco
• San Jose
• San Luis Obispo
• San Marcos
• Sonoma
• Stanislaus

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Campaign Success

• Board of Trustees
• California State Student Association (CSSA)
• Cruz Bustamante - Divestment
• Media
• Campuses

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CSU Board of Trustees

• May 15, 2002
• Presentation by students
• Introduction to COUGH and policy issue
• Education on secondhand smoke and other issues
  surrounding smoking
• Call to Action asked BOT to give power back to
  presidents and create a minimum 20-ft. policy
• July 17, 2002
• Presentation by Vice Chancellor of Human
  Resources Title V
• September 18, 2002
• Final Presentation of language
• Adoption of new language

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California State Student Association (CSSA)

• May 15, 2002
• Invited by CSSA Chair to present issue at June
  2002 meeting
• June 29, 2002
• Presentation to CSSA
• Presentation of Resolution to CSSA
• July 13, 2002
• Resolution adopted
• September 18, 2002
• CSSA pledges support to the COUGH campaign
• Fall Newsletter
• Recognizes COUGH as a model grassroots organizing
  campaign

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Media

• TV
• News briefs
• Feature stories
• Radio
• Coverage at BOT meeting
• Interactive news segment
• News briefs
• Print
• Campus papers
• AP Newswire
• LA Times, Fresno Bee, Sacramento Bee, Bakersfield
  Californian, San Jose Mercury
• Out-of-State coverage Miami, Colorado, Tobacco
  Prevention News Services

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Campus Successes

• Channel Islands
• Chico
• Humboldt
• Fresno
• Fullerton
• Long Beach
• Pomona
• Sacramento
• 8 Campuses have either changed policy
• or will change policy by the end of the year

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How COUGH works . . .

• CYAN
• Hub
• Organizing
• Material development
• Workgroups
• Teleconferences
• Financial support

• Agencies
• Materials
• Financial support
• Staff support
• Trainings
• Students
• Troops of the campaign

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Future of the COUGH Campaign

• Continue advocacy and educational efforts on all
  CSU campuses (including the 3 campuses with no
  representation)
• Continue to encourage policy and social norm
  change on campuses
• Closer interaction with the CSSA
• Follow-up with the Board of Trustees
• Spread to other college systems
• Use as model campaign nationwide