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Title:

Expanding the Reach of Pure Michigan Social Media

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T = Technologies What are the tools you plan to use? Pure Michigan on Facebook (Fan Page) www.facebook.com/PureMichigan.org Facebook (Industry News Group) ... – PowerPoint PPT presentation

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Title: Expanding the Reach of Pure Michigan Social Media


1
Expanding the Reach of Pure Michigan Social Media
2
  • Are you using social media?
  • Does your audience know how to find you?

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  • Youve got a social media plan, right?
  • P People
  • Who are you trying to engage?
  • O Objectives
  • What are you trying to achieve?
  • S Strategies
  • What will it look like when you're done?
  • T Technologies
  • What are the tools you plan to use?

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  • Pure Michigan on
  • Facebook (Fan Page)
  • www.facebook.com/PureMichigan.org
  • Facebook (Industry News Group)
  • http//www.facebook.com/group.php?gid316547854418
  • Search Travel Michigan Industry News
  • Twitter
  • www.twitter.com/PureMichigan
  • Pure Michigan Connect (Blog)
  • www.puremichiganblog.org
  • YouTube
  • www.youtube.com/user/puremichigan
  • Flickr

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  • What weve learned
  • Authenticity is important
  • Pay attention to your fans
  • Events are still king
  • People LOVE Pure Michigan ads
  • Positivity begets positivity
  • Integration drives results

16
  • How do I
  • measure social media?

17
  • Is your website still important?
  • What about emails?

18
  • YES!
  • Integration with traditional marketing channels
    is key
  • Where does the information live?

19
  • Dont forget
  • Connect with Pure Michigan
  • Submit your properties and events to michigan.org

20
  • Thank you!
  • Maria Wygnal
  • Twitter -- _at_mwygnal
  • LinkedIn
  • Facebook
  • FourSquare
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