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PICTURE Final Conference

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PICTURE Final Conference Session 1 Cultural Tourism and Urban Quality of Life Belfast, Bergen and Luxembourg Case Studies Margaret Sutherland Queens University Belfast – PowerPoint PPT presentation

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Title: PICTURE Final Conference


1
PICTURE Final Conference
  • Session 1
  • Cultural Tourism and Urban Quality of Life
  • Belfast, Bergen and Luxembourg Case Studies
  • Margaret Sutherland
  • Queens University Belfast

2
Belfast
  • Traditional tourist market limited
  • day trippers from Republic of Ireland, visits to
    friends and family, small contribution to economy
  • Paramilitary ceasefires in mid 1990s
  • Growing interest in region from independent
    travellers seeking something different
  • Impact of Budget Airlines - introducing direct
    flights from European destinations
  • Growing Recognition by policy makers that
    Cultural Tourism could make a contribution to
  • Improving international image and reputation
  • Bringing economic, social and cultural benefits
    to the region
  • emphasising rich cultural heritage of music, art,
    literature and industry to replace images of
    conflict and violence

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7
Initial PICTURE Results
  • Qualitative studies undertaken within a local
    neighbourhood (interviews with residents group,
    local tourism body, local political
    representatives)
  • Falls Road Community of West Belfast
  • Contrast with Liège and Mons- greater embracing
    of tourism and resulting increase in visitor
    numbers
  • Pride felt by local people wanting to show off
    their city
  • Economic potential seems to outweigh other
    concerns
  • Potential for peace and reconciliation welcomed
    (joint political tours)
  • Has helped to foster the cultural identity
    (Gaeltacht quarter)

8
Bergen
  • Tourism is very mature. Site of Bryggen is on the
    World Heritage List
  • 2004 statistics show that 225 cruise ships
    visited - total number of passengers 157,263.
  • 2005 statistics - 246 cruise ships - total number
    of passengers 190,000
  • Economic turnover estimated at 600m with 6000
    people employed in tourist related activities
  • QoL Survey work complimented the PICTURE economic
    impact Research in the city centre (visitor
    surveys)

9
Luxembourg
  • Mature in terms of tourism development
  • UNESCO World Heritage List
  • European Capital of Culture 2007
  • Resident Surveys also aimed at gauging attitudes
    towards the ECOC designation
  • (further detail in next speakers presentation)

10
Quality of Life Survey Methodology
  • Belfast and Bergen
  • 3000 households across the city surveyed by
    postal questionnaire
  • Questions aimed at finding measures for
    identified indictors of community, emotional and,
    to a lesser extent, economic well being
  • Luxembourg
  • 1000 households across the city surveyed by
    postal questionnaire
  • Questions aimed at finding measures for
    identified indictors as well as questions with
    regard to upcoming City of Culture designation
    (D16)
  • Liège and Mons
  • Survey of young people and Teachers from
    technical schools
  • Survey conducted at City hall with citizens
    waiting for municipal services

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Ongoing Research - some initial trends
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Bottom -Up Indicators of Resident Quality of
Life
17
Conclusions
  • "One way of judging the impact that the tourism
    industry may have on communities is to assess the
    extent to which tourism contributes to the
    overall well-being or prosperity of a society."
    (Crouch 1999)
  • Data from residents surveys still being analysed
  • Extremely Positive attitudes towards tourists a
    surprise (particularly in Bergen)
  • Sustainable Technique which can be applied
    relatively quickly and cheaply by Local
    Authorities
  • Combined with detailed qualitative techniques at
    the neighbourhood level (research also undertaken
    as part of the PICTURE research in Belfast, Liege
    and Mons), can provide an important overview of
    impacts on residents of cultural tourism
    development

18
PICTURE Final Conference
  • Session 1
  • Cultural Tourism and Urban Quality of Life
  • Belfast, Bergen and Luxembourg Case Studies
  • Margaret Sutherland
  • Queens University Belfast
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