Unsolicited Cover Letter - PowerPoint PPT Presentation


Title: Unsolicited Cover Letter


1
Unsolicited Cover Letter
Careers Education Placement Centre
  • Date 24 March 2000 (Friday)
  • Time 100 p.m. - 200 p.m.
  • Venue T7, Meng Wah Complex

2
Careers Education Placement Centre
  • Louisa Li
  • Director
  • E-mail ltlouisali_at_hkusua.hku.hkgt
  • Website lthttp//www.hku.hk/cepcgt

3
Slides from this presentation
  • lecture notes are available at the CEPC Enquiry
    Desk for photocopying
  • lecture notes are available at the CEPC
    homepagelthttp//www.hku.hk/cepcgt
  • Students ?
  • Services for students ?
  • Careers Education Courses ?
  • Lecture Notes ?

4
Who will need to send inunsolicited applications?
  • ALL job seekers
  • in particular PR
  • advertising
  • broadcasting
  • architecture
  • dentistry
  • law

5
From where did graduates get their first job
  • 1996 1997 1998
  • HKU Careers Centre 34.7 35.9 37.0
  • Newspaper 40.1 37.1 33.1
  • Employment Agency 4.4 3.4 2.3
  • Friends / relatives 9.3 9.0 11.3
  • Direct Application 6.9 6.7 7.8
  • to company 27.5
  • Faculty Staff 1.9 2.8 2.7
  • Others 2.7 5.0 5.7

6
Example 1
  • The final year project which I have completed on
    financial modeling was rated as promising,
    highly practicable, innovative and
    brilliant by the professor who supervised the
    project. He suggested that your organisation
    might be interested in the contribution that I
    might make for your business. Hence, I write to
    inquire about the possibility of working for you.

7
Example 2
  • I read with great interest the article on the
    proposed Centre for Genome Research in the SCMP
    last December and write to inquire whether or not
    there is any possibility of involving students in
    your work, even at this early stage.

8
Example 3
  • As a recent graduate of the LL.B. programme at
    the University of Hong Kong, I am about to
    commence my PCLL studies this Autumn, and plan to
    pursue a career as a solicitor in Hong Kong.
    Hence, I have begun to investigate about career
    opportunities that might be open to me upon
    completion of my studies. Is it possible to ...

9
Example 4
  • This letter is intended to introduce myself and
    to explore the potential need in your
    organisation for a bilingual petroleum engineer
    who is willing to relocate.

10
Rest of letter - 1
  • state what you have to offer
  • state related achievements that support the kind
    of job you are seeking

11
Rest of letter - 2
  • It tells the reader what action you suggest, e.g.
  • It would be my pleasure to offer you additional
    details regarding my qualifications during an
    interview. I look forward to hearing from you at
    your earliest convenience.

12
  • Sample Letters

13
Comments from employers
  • One student attended Outward Bound training. To
    me, it is a great experience. But he did not
    elaborate on it in his letter. Isnt it a pity ?
  • Most of the CVs are too brief. Why dont they
    use it to tell employers what they have
    accomplished ?

14
Comments from employers
  • Many of your students repeat the same thing
    (from CV) in the covering letter. Sometimes even
    in the same words. It is so boring to read.
  • I bet students use the same letter for applying
    to all employers. It is too general. It is
    about what they have done in the past and not
    what they can do for me in the future!

15
Your Challenge
  • To show where you are different or better than
    your competitors!
  • Add value - your experiences inside and outside
    the University will set you apart from your peers.

16
Sell them to the right person
  • address it to a particular person by name and job
    title in a TARGETED department of an organisation
  • How?? Try switchboard staff, alumni, friends,
    professors, career service etc
  • type Private and Confidential

17
  • Dull
  • Raised level of sales above previous year
  • With Impact
  • Reversed negative sales trend sales up by 41
    over previous year

18
  • Dull
  • Started new membership programmes to increase
    subscription
  • With Impact
  • Created and implemented two new member relations
    programs (xxx, yyy) resulting in a 33 increase
    in membership

19
  • Dull
  • Hired and trained six voluntary student
    researchers during 1996-1998. Only one resigned.
  • With Impact
  • Recruited, trained, and motivated six new
    voluntary student reseachers during 1996-1998
    five continued to excel

20
How to present the impact - 1
  • a more detailed description of accomplishments
  • Cite measurable results
  • exceeded quotas/expectations
  • membership increased/ fund raised
  • development of new/ innovative
    strategies/products
  • positive results deriving from your
    actions/proposals

21
How to present past experience with impact - 2
  • Use action verbs
  • accelerated achieved adapted
  • administered advised analysed
  • appraised arbitrated arranged
  • assembled assisted audited
  • balanced budgeted built
  • calculated centralized charted
  • checked classified coached
  • collated collected compiled
  • contd

22
  • composed conceived conducted
  • confronted consolidated constructed
  • controlled co-ordinated corresponded
  • counselled created cut
  • delegated delivered demonstrated
  • designed detailed determined
  • developed devised directed
  • dispensed displayed distributed
  • drafted drove edited
  • contd

23
  • eliminated entertained established
  • estimated evaluated executed
  • exhibited expanded expressed facilitated forecas
    t formulated
  • found founded generated
  • guided handled headed
  • identified implemented improved
  • increased initiated inspected
  • contd

24
  • instituted instructed interpreted
  • interviewed introduced invented
  • investigated joined launched
  • led listened located
  • logged maintained managed
  • marketed maximized measured
  • mediated met minimized
  • monitored motivated navigated
  • contd

25
negotiated obtained operated optimised ordered
organized oversaw performed persuaded pinpoin
ted planned prescribed predicted prepared present
ed printed processed produced programmed promote
d prepared protected published purchased contd
26
questioned raised ran read realized recommende
d recorded recruited reduced referred rehabilitat
ed reinforced re-organized repaired repeated rep
orted represented researched scheduled secured se
lected contd
27
served set settled simplified
sketched sold solved spoke streamlined structu
red studied summarized supervised supplied system
atized taught terminated tested traded trained t
ranslated triggered won wrote
28
Resume and Covering Letter
  • Why you need a resume and a covering letter
  • - letter product benefits
  • - resume product features
  • Choice of resume format
  • - fresh grad combination
  • - same field chronological
  • - different field skills-based
  • NO STRICT RULES

29
Cover Letter
  • In about 4 paragraphs, explain
  • why you are writing
  • what sort of job /why
  • why this company/industry
  • what skills/experience you have (with examples)

30
CV
  • What is your target area of work - career
    objective
  • what experiences should be emphasised
  • what should your CV look like

31
Resume and Covering Letter
  • clear, informative yet concise
  • be easy to read
  • stress your achievements
  • relate to the employers needs
  • give examples to demonstrate your skills
  • size, colour, grammar, style.
  • Make your own MARKETING DOCUMENT (selling
    yourself!!)

32
Identifying your Unique Selling Point
  • What are your achievements ?
  • academic performance, work experience, student
    society activities, community service, travelling
    experience, exchange programme, sports, hobbies,
    personal life experience
  • RELATE to EMPLOYERS NEEDS

33
Where to get more information
  • next session on English Cover Letter Résumé
    Format will be held on 14/4/00,
  • 1-2 p.m. at T7, Meng Wah Complex
  • books and videos can be borrowed from Careers
    Library, 3/F, Meng Wah Complex

34
Other Resources on Website
  • CEPC Homepage lthttp//www.hku.hk/cepcgt
  • - Application Writing/Interview Techniques/
  • Assessment Centre ?
  • - Application Writing ?
  • Websites
  • Student Centre http//www.aboutwork.com/
    rescov/cover/
  • Proven Resume http//www.provenresumes.com/
  • Resume Writing Guide by Job Web
    http//www.jobweb.org/catapult/guenov/restips
    .html
  • College Grad - how to post your resume on the
    Internet http//collegegrad.com/resumes/reslinks
    .shtml

35
Questions Answers
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Title:

Unsolicited Cover Letter

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Unsolicited Cover Letter Date : 24 March 2000 (Friday) Time : 1:00 p.m. - 2:00 p.m. Venue : T7, Meng Wah Complex Careers Education & Placement Centre Louisa Li ... – PowerPoint PPT presentation

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Title: Unsolicited Cover Letter


1
Unsolicited Cover Letter
Careers Education Placement Centre
  • Date 24 March 2000 (Friday)
  • Time 100 p.m. - 200 p.m.
  • Venue T7, Meng Wah Complex

2
Careers Education Placement Centre
  • Louisa Li
  • Director
  • E-mail ltlouisali_at_hkusua.hku.hkgt
  • Website lthttp//www.hku.hk/cepcgt

3
Slides from this presentation
  • lecture notes are available at the CEPC Enquiry
    Desk for photocopying
  • lecture notes are available at the CEPC
    homepagelthttp//www.hku.hk/cepcgt
  • Students ?
  • Services for students ?
  • Careers Education Courses ?
  • Lecture Notes ?

4
Who will need to send inunsolicited applications?
  • ALL job seekers
  • in particular PR
  • advertising
  • broadcasting
  • architecture
  • dentistry
  • law

5
From where did graduates get their first job
  • 1996 1997 1998
  • HKU Careers Centre 34.7 35.9 37.0
  • Newspaper 40.1 37.1 33.1
  • Employment Agency 4.4 3.4 2.3
  • Friends / relatives 9.3 9.0 11.3
  • Direct Application 6.9 6.7 7.8
  • to company 27.5
  • Faculty Staff 1.9 2.8 2.7
  • Others 2.7 5.0 5.7

6
Example 1
  • The final year project which I have completed on
    financial modeling was rated as promising,
    highly practicable, innovative and
    brilliant by the professor who supervised the
    project. He suggested that your organisation
    might be interested in the contribution that I
    might make for your business. Hence, I write to
    inquire about the possibility of working for you.

7
Example 2
  • I read with great interest the article on the
    proposed Centre for Genome Research in the SCMP
    last December and write to inquire whether or not
    there is any possibility of involving students in
    your work, even at this early stage.

8
Example 3
  • As a recent graduate of the LL.B. programme at
    the University of Hong Kong, I am about to
    commence my PCLL studies this Autumn, and plan to
    pursue a career as a solicitor in Hong Kong.
    Hence, I have begun to investigate about career
    opportunities that might be open to me upon
    completion of my studies. Is it possible to ...

9
Example 4
  • This letter is intended to introduce myself and
    to explore the potential need in your
    organisation for a bilingual petroleum engineer
    who is willing to relocate.

10
Rest of letter - 1
  • state what you have to offer
  • state related achievements that support the kind
    of job you are seeking

11
Rest of letter - 2
  • It tells the reader what action you suggest, e.g.
  • It would be my pleasure to offer you additional
    details regarding my qualifications during an
    interview. I look forward to hearing from you at
    your earliest convenience.

12
  • Sample Letters

13
Comments from employers
  • One student attended Outward Bound training. To
    me, it is a great experience. But he did not
    elaborate on it in his letter. Isnt it a pity ?
  • Most of the CVs are too brief. Why dont they
    use it to tell employers what they have
    accomplished ?

14
Comments from employers
  • Many of your students repeat the same thing
    (from CV) in the covering letter. Sometimes even
    in the same words. It is so boring to read.
  • I bet students use the same letter for applying
    to all employers. It is too general. It is
    about what they have done in the past and not
    what they can do for me in the future!

15
Your Challenge
  • To show where you are different or better than
    your competitors!
  • Add value - your experiences inside and outside
    the University will set you apart from your peers.

16
Sell them to the right person
  • address it to a particular person by name and job
    title in a TARGETED department of an organisation
  • How?? Try switchboard staff, alumni, friends,
    professors, career service etc
  • type Private and Confidential

17
  • Dull
  • Raised level of sales above previous year
  • With Impact
  • Reversed negative sales trend sales up by 41
    over previous year

18
  • Dull
  • Started new membership programmes to increase
    subscription
  • With Impact
  • Created and implemented two new member relations
    programs (xxx, yyy) resulting in a 33 increase
    in membership

19
  • Dull
  • Hired and trained six voluntary student
    researchers during 1996-1998. Only one resigned.
  • With Impact
  • Recruited, trained, and motivated six new
    voluntary student reseachers during 1996-1998
    five continued to excel

20
How to present the impact - 1
  • a more detailed description of accomplishments
  • Cite measurable results
  • exceeded quotas/expectations
  • membership increased/ fund raised
  • development of new/ innovative
    strategies/products
  • positive results deriving from your
    actions/proposals

21
How to present past experience with impact - 2
  • Use action verbs
  • accelerated achieved adapted
  • administered advised analysed
  • appraised arbitrated arranged
  • assembled assisted audited
  • balanced budgeted built
  • calculated centralized charted
  • checked classified coached
  • collated collected compiled
  • contd

22
  • composed conceived conducted
  • confronted consolidated constructed
  • controlled co-ordinated corresponded
  • counselled created cut
  • delegated delivered demonstrated
  • designed detailed determined
  • developed devised directed
  • dispensed displayed distributed
  • drafted drove edited
  • contd

23
  • eliminated entertained established
  • estimated evaluated executed
  • exhibited expanded expressed facilitated forecas
    t formulated
  • found founded generated
  • guided handled headed
  • identified implemented improved
  • increased initiated inspected
  • contd

24
  • instituted instructed interpreted
  • interviewed introduced invented
  • investigated joined launched
  • led listened located
  • logged maintained managed
  • marketed maximized measured
  • mediated met minimized
  • monitored motivated navigated
  • contd

25
negotiated obtained operated optimised ordered
organized oversaw performed persuaded pinpoin
ted planned prescribed predicted prepared present
ed printed processed produced programmed promote
d prepared protected published purchased contd
26
questioned raised ran read realized recommende
d recorded recruited reduced referred rehabilitat
ed reinforced re-organized repaired repeated rep
orted represented researched scheduled secured se
lected contd
27
served set settled simplified
sketched sold solved spoke streamlined structu
red studied summarized supervised supplied system
atized taught terminated tested traded trained t
ranslated triggered won wrote
28
Resume and Covering Letter
  • Why you need a resume and a covering letter
  • - letter product benefits
  • - resume product features
  • Choice of resume format
  • - fresh grad combination
  • - same field chronological
  • - different field skills-based
  • NO STRICT RULES

29
Cover Letter
  • In about 4 paragraphs, explain
  • why you are writing
  • what sort of job /why
  • why this company/industry
  • what skills/experience you have (with examples)

30
CV
  • What is your target area of work - career
    objective
  • what experiences should be emphasised
  • what should your CV look like

31
Resume and Covering Letter
  • clear, informative yet concise
  • be easy to read
  • stress your achievements
  • relate to the employers needs
  • give examples to demonstrate your skills
  • size, colour, grammar, style.
  • Make your own MARKETING DOCUMENT (selling
    yourself!!)

32
Identifying your Unique Selling Point
  • What are your achievements ?
  • academic performance, work experience, student
    society activities, community service, travelling
    experience, exchange programme, sports, hobbies,
    personal life experience
  • RELATE to EMPLOYERS NEEDS

33
Where to get more information
  • next session on English Cover Letter Résumé
    Format will be held on 14/4/00,
  • 1-2 p.m. at T7, Meng Wah Complex
  • books and videos can be borrowed from Careers
    Library, 3/F, Meng Wah Complex

34
Other Resources on Website
  • CEPC Homepage lthttp//www.hku.hk/cepcgt
  • - Application Writing/Interview Techniques/
  • Assessment Centre ?
  • - Application Writing ?
  • Websites
  • Student Centre http//www.aboutwork.com/
    rescov/cover/
  • Proven Resume http//www.provenresumes.com/
  • Resume Writing Guide by Job Web
    http//www.jobweb.org/catapult/guenov/restips
    .html
  • College Grad - how to post your resume on the
    Internet http//collegegrad.com/resumes/reslinks
    .shtml

35
Questions Answers
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